Tsoi Wall or thousands inscriptions and drawings on the city wall appeared in Moscow in 1990 as a spontaneous reaction of the city dwellers on a tragic death of Victor Tsoy, a founder and frontman of rock group “Kino”. Today the Wall exists in multiple modes and due to the contribution of many: unnoticed in a daily routine authors and the “keepers” of the Wall, curious passers by and tourists that purposely include the Wall into their city exploration routes. Multiplicity and openness of the Wall allow to include it into different contexts and time series, to reveal it in front of completely different audience and make it attractive for actual and virtual visitors, and, for sure, for curious passing-by theoreticians, like we are. Paper examines why Tsoi became the cultural hero and who are the other ones remembered by the various audiences? what is the role of urban public space in this long-term commemoration? how this place is used now?