Культурное потребление и досуговые практики «социальных инноваторов»: социологический анализ
The article presents the analysis of research results of FOM, which was carried out within the bounds of the project «People XXI». The project was devoted to a comprehensive study of the behavior of «social innovators» and their life style. The conceptual base for the analysis' sociology has been the works by Russian and foreign economic sociologists and specialists in the field of consumption. «People XXI» show a rational approach to spending of spare time which is characterized by its capitalization, active cultural consumption and consumer leadership.