This paper represents a synthesis of few working papers of the author, published in various mostly foreign publications. In the paper the author examines social consequences and social prerequisites for specific role that Russian state and Russian audiences are playing in the media. In our opinion the situation in Russian media cannot to be perceived outside the context of social structure of the Russian society and the role of the state in this society.
This article is talking about state management and cultural policy, their nature and content in term of the new tendency - development of postindustrial society. It mentioned here, that at the moment cultural policy is the base of regional political activity and that regions can get strong competitive advantage if they are able to implement cultural policy successfully. All these trends can produce elements of new economic development.