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Article

«Вы есть ваши данные»: селф-трекинг как феномен глубокой медиатизации

The article examines digital self-tracking (the practices of surveying one’s body, behavior and thinking by means of mobile applications and wearable devices) as a case of deep mediatization. The study of this phenomenon is relevant not only due to the increasing popularity of self-tracking technologies, but also due to a broader tendency of metrization and quantification of social life. Examining a growing body of foreign research literature in the field, the author defines self-tracking as a media technology and social practice with a range of specific features. In particular, self-tracking is problematized through the concepts of deep mediatization, datafication, gamification and automation. The article addresses different theoretical optics, through which these aspects of quantified self-tracking are understood and analyzed. The positions of both proponents and opponents of this practice are emphasized. The article concludes by pointing to the polarization of academic discussion around self-tracking and the related processes of deep mediatization, while emphasizing the necessity of going beyond it.