• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Article

Онлайн-фандрайзинг в российских НКО: масштабы и влияющие факторы

Корнеева И. Е., Брюхно А. С.

The article is devoted to online fundraising among Russian NGOs and the role of factors facilitating or impeding fundraising. What is referred to as ‘online fundraising’ is the activities aimed at at-tracting resources via the Internet need-ed for the implementation of non-profit projects  and  programs  of  non-profit  organizations. The aim of this paper is to describe online fundraising trends in Russia  and  abroad  and  to  summarize  empirical  studies  devoted  to  determi-nants of the use of fundraising by NGOs. The paper is based on a nationwide sur-vey among Russian NGOs conducted in 30 subjects of the Russian Federation (N = 1000). Binary logistic regression is used  to  test  hypotheses  about  the  im-pact of the selected factors on the use of online fundraising by the Russian NGOs. The findings reveal predominant role of factors  characterizing  the  interaction  of NGOs with the external environment compared  to  traditional  advantages,  such as a large number of employees or a strong resource base.