Рождение замысла исследования: выход за пределы заданного
The article presents a justification, a description and examples of realization of the technology of the birth of the research idea on district. That technology allows from the very beginning of activity to bring students to the subject position during development of research culture. The technology is approbated more than 560 participants of different ages and social groups (schoolchildren, students, teachers, parents). The basic principles of realization of this technology are discussed: such as going beyond given, a group implementation format, a chioce and a selfdetermination, a presentation of the result in communicative formats, conducting a reflection. Examples of implementation of research ideas on the ground are presented, that undergraduates had realized in the format of express research with randomly formed groups of students.