Анатомия хайпа вокруг No Man’s Sky: интернет-платформы и барьеры демонстрации видеоигр
The article is devoted to a story happened to one of the most awaited videogames over the last years called ‘No Man’s Sky’. The videogame has been developed for five years and during all this time it has been surrounded by hype and media frenzy that produced high expectations. The game was expected to be a breakthrough in the game industry, however when the game was released it received low assessments by the game industry media and negative reviews of the gamers. The developers were accused of not providing the options they showed in trailers. Based on theoretical resources of the platform studies and a notion of demonstration, the authors try to figure out why the game failed. The analysis of trailers and the YouTube users’ comments show that the game failed not as a consequence of direct lies by developers but due to understatement and non-informative character of the game demonstrations which led to various interpretations according to the work of imagination. This is also caused by the barriers that the forms of video game-play demonstrations have as they do not convey true game-playing experiences. On the other hand, the ‘No Man’s Sky’ failure is due to some YouTube specifics being a platform which lets the audience to participate in the creation of something of a ‘media version’ of ‘No Man’s Sky’ reality. The ‘media version’ outperformed the game itself in its grandiosity and scale. The problem was that the developers did not limit the growth of the ‘media version’, and it ended in game failure. Thus, one may talk of a multiple character of modern cultural objects with users participating in their creation.
The article derives from the results of ethnographic research conducted by the author in 2003- 2010 and draws on fi eldwork data and focused biographical interviews (2007-2010) with technical specialists working in Moscow, St. Petersburg, Minsk, and Rostov-on-Don. The goal of the article is to take the area known as data recovery for a case study and illustrate the active part that user communities play in maintaining computerized technologies, developing innovations, and shaping technological service markets.
Formation of democratic societies of the Western type presupposes appearance on the historical scene of a new strong actor - the bourgeois class: "No bourgeoisie, no democracy" (Barrington Moore). The articulation and defense of vital interests of that class creates a new social space - "the bourgeois public sphere" which helps to make up "counterbalance" to absolutism of a corporate state - a civil society, the core of which is composed by public opinion. In the confrontation between the authorities and society one of the most important roles is played by the press that provides free debate and discussion of generally valid problems, especially economic and political. The recognition of the mass media role was stamped in its characterization in XIII century as "the fourth power". Technological development of the media incredibly expanded its functions, turning journalists into creating informational analogue of reality, saturating daily life with new meanings. Methods of the representation of reality, the specific nature of political influence of journalists - key members of the reflexive elites (Helmut Shelski), are the themes of this article.
Публичная сфера, журналистика, четвертая власть, порядки знания, Повседневность, научное и повседневное знание, экспертиза, Репрезентация, public sphere, journalism, fourth estate, orders of knowledge, Everyday life, scientific and everyday knowledge, Expertise, representation
Contemporary museums of memory are united by an important social function of perpetuation and edification, but each museum is contextual and creates its own form of representation, rhetoric, and a measure of performance memory of past events. Describing and understanding specific genres as social actions in a particular social and political context allows researchers to explore museums more effectively. A prerequisite for this efficiency is perhaps the performativity of current styles of museum exposition, as well as tracking the resonance as a response to the coherence of the content and form of museum practice. Thus, a museum visitor is not only an object of a directed museum narrative that has social and rhetorical-moralizing tasks, but also a subject resonating in interactive commemoration mode, experiencing and emotionally responding to a participant in the interaction. So, the object of this article is emotions and affects, generated intentionally or spontaneously in relation to plots of institutionalized commemoration. Empirical cases, designed to illustrate the production of emotions and affects, will cover a wide repertoire of commemoration - from restrained to pathetic, museum and extramusean, imposed and spontaneous.
This is a review article on Artemy Magun’s book «Unity and loneliness» (Moscow: New Literary Review, 2011). The main research principles of the author are critically analysed. His book is viewed as an important contribution to the Russian political philosophy, however, there are some places in the book that should be discussed or rewritten more thoroughly.
Th e article is devoted to the secondary nomination. The essence of the act of nomination is to fi x the communication of the subject and name, the phenomenon and its designation, the structures of the consciousness and its object. Man picks the right means of nomination when forms a notion of an object or phenomenon. The results showed that one of the types of secondary nomination is a semantic transposition, which does not change the material appearance of rethoughtful unit and leads to formation of its new value, i.e. for multiple purposes, namely, to metaphor, in particular, an anthropomorphic comparison.
Nowadays social networks play a crucial rule in a company’s relationship with investors, requiring a stronger emphasis and more effort on the development of social media channels. We discuss a definition, classification and comparison for social media types. Then we consider the importance of social media for a company and investors, and provide evidence that social media use by firm can improve its stock price informativeness. A unique dataset was collected for an international analysis. Finally, an implementation plan is suggested for firms to maintain and manage social media.
In this exploratory study, we examined several interethnic ideologies held by individuals (assimilation, colorblindness, multiculturalism, and polyculturalism) from a social ecological perspective. We examined moderation effects of neighborhood ethnic density (ED) on relationships between interethnic ideologies and intergroup bias towards various minority ethnic groups in the Russian context. Intergroup bias was assessed as a composite score of bias toward four ethnic groups who have different cultural distances from the Russian mainstream population: Chechens, Belarusians, Uzbeks, and Chinese. We obtained a gender balanced sample of ethnic Russians from the Central Federal District of Russia (N = 359) comprising of 47% women and 53% men. The measures were used in a Russian translation by an adaptation using the back-translation and cognitive interviews. Multiple regression analysis was used to test the relationships. The results showed that high perceived neighborhood non-Russian ED weakened negative relations between intergroup bias and ideologies that purportedly accept cultural diversity (multiculturalism and polyculturalism). On the other hand, for interethnic ideologies those purportedly reject cultural diversity, high perceived neighborhood non-Russian ED weakened the positive relations between intergroup bias and assimilation and strengthened the negative relations between intergroup bias and colorblindness. The pattern of results suggests that the relationship between attitudes and intergroup bias may change based on the perceived ethnic composition of the local area and frequency of contacts. Although our findings are relatively novel they support the emerging view that attitudes and intergroup relations need to be studied from a social ecological context.
The present paper discusses perspectives of Activity Theory (AT) in the context of contemporary globalizing world, describing which we refer to the notion “De-structuralized modernity” (Sorokin & Froumin, 2020). Radical changes in everyday life challenge social sciences and humanities. Approaches are in demand, which have the potential to comprehend the changing human étant and éntre. We argue that Activity Theory has the potential to face these challenges. Leontiev’s AT grounds on the idea of qualitatively new mental features arising to deal with novel environmental challenges, which is much in line with J.M. Baldwin reasoning on evolution. AT also offers a method to prognosis the upcoming neoplasms. In the same time, applying classics of AT to the current reality, “De-structuralized modernity”, entails the need for new theoretical elaborations of the latter, stemming from the radical transformation of the relations between individual and socio-cultural environments. A unique societal context emerges on the global level, which, on the one hand, requires individual to adapt constantly to changing socio-cultural reality, and, on the other hand, dramatically expands his/her potential for proactive actorhood transforming surrounding structures. We argue that the major and novel challenge for the individual is the task of maintaining the integrity and coherence of the a) Self-identity and b) system of links in and with the socio-cultural environment - in their dynamics and unity. The notion of “culture” has particular relevance and importance in this context because it allows grasping simultaneously two dimensions in their dynamic dialectical interrelations. First, the “internal” (“subjective”, “in the minds”) and “external” (“objective”, material and institutional environment) realities. Second, individual (“micro”) and societal (“macro”) scales of human activities. Discussing the ways to understand these dynamics, we dispute the popular “constitutive view” on personality and refer to the concept of the “ontological shift” (Mironenko & Sorokin, 2018). We also highlight how technological advancements change and “expand” human nature making it capable to deal with the outlined new tasks.
The article deals with the ways Russian authorities have constructed the social problem of HIV/AIDS (human immunodeficiency virus/ acquired immune deficiency syndrome) in Russia. The statistical construction of HIV/AIDS includes data indicating the significant rise of HIV prevalence in Russia since 2000. The study focuses on what and how Russian authorities speak about HIV/AIDS, while there are official data on the rapid spread of the virus in the country. The work is based on a discourse analysis of the authorities’ rhetoric about HIV/AIDS. During his first presidential terms, Vladimir Putin constructed HIV/AIDS not as an epidemic in the country, but as a “global problem,” representing Russia as a participant in international efforts to combat AIDS. The president problematized the HIV spread through the rhetoric of endangerment but without its crucial term “epidemic,” while at the same time de-problematized HIV in Russia by the strategy of naturalizing (“this is a problem that all countries face”). The Russian authorities appealed to traditional moral values and spoke about marginal or risk groups, rather than risk practices. After the deterioration of relations with Western countries since 2007, the Russian president excluded HIV/AIDS problem from his public agenda, despite the existence of the data on steep HIV growth in Russia. The Russian president’s traditionalism, de-problematization, and silence concerning HIV/AIDS lead to the absence of the HIV/AIDS issues in media agenda, the agenda of local authorities, and consequently the personal agendas of Russian citizens. The consequences are ignorance, fears, stigmatization of people living with HIV, semi-legal status of needle, and syringe exchange programs for intravenous drug users, low antiretroviral therapy coverage, and the continuing HIV epidemic.