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Article

Frandsen, F., & Johansen, W. (2017). Organizational crisis communication: A multivocal approach. London: Sage. 280 pp.

Communications. 2019. Vol. 44. No. 1. P. 131-133.

Organizational crisis communication: A multivocal approach by Finn Frandsen
and Winni Johansen, renowned crisis communication researchers from Aarhus
University, could potentially grow to be a milestone work in the field for two
reasons. First, it contributes to the integration of crisis management and crisis
communication into a single multidisciplinary and multidimensional research
area. Second, the authors set forward the theory of rhetorical arena and the multivocal
approach to crisis communication as a complex and dynamic interaction
of many voices beyond the organization in crisis. In addition to the above, Frandsen
and Johansen pay particular attention to cultural differences that should be
taken into consideration in crisis communication research and practice. Significantly,
the book introduces the reader to a variety of case studies and examples of
organizational crises and crisis communication in Denmark. Students and crisis
communication scholars will also benefit from the detailed outline of preexisting
theories and methods, and from the focus on debated and under-researched
aspects of the field. Practitioners in their turn may also find the book useful
though it is not a how-to guide but rather an invitation to critically reflect on
managing crises in today’s complex environment.