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Regular version of the site

Article

Socially Responsible Consumption in Russia: Factors and Development Potential of Market-oriented and Non-market Practices

Social Sciences. 2017. Vol. 48. No. 3. P. 17-36.
Translator: Y. Filippov.

Socially responsible (ethical) consumption in Russia is only making its first steps and is fairly fragmented. In most cases, consumers engage in practices of one particular sort, whether ethical purchasing, ethical boycotts or waste sorting. This article presents the findings of a representative empirical study aiming to identify specific qualities of citizens participating in various socially responsible consumption practices as well as factors facilitating Russians' engagement in the above practices. The article purports that market-oriented practices, such as ethical purchasing and boycotts, and non-market ones, such as separate collection of waste, are driven by different factors and relate to the sphere of civil society in different ways. The article concludes that differentiated strategies need to be implemented in this area by NGOs and management groups of various levels.