СЕМАНТИЧЕСКИЕ ОЦЕНКИ ЭТНИЧЕСКИХ СТЕРЕОТИПОВ И ОБРАЗА ЖИЗНИ ПРЕДСТАВИТЕЛЕЙ КОРЕННЫХ МАЛОЧИСЛЕННЫХ НАРОДОВ СЕВЕРО-ВОСТОКА РОССИИ
The article discusses the themes of ethnic stereotypes and lifestyle of indigenous peoples of the North and the non-indigenous peoples. Indigenous people identify with their ethnic group and prevailing positive evaluation of his perceptions about himself. Indigenous peoples believe that representatives of other ethnic groups assess their less positive, and in fact, the representatives of non-indigenous peoples evaluate them worse. Students from the number of indigenous people consider the most important parameters for the evaluation of their lifestyle (factors of evaluations): "unattractiveness - attractiveness," "peaceable - hostility", "melancholy - sanguine". Students from the number of non-indigenous people consider the most important parameters for the evaluation of their lifestyle: "welfare - non-welfare", "hostility - peaceable", "sanguine - melancholy". The testees of both samples evaluate their lifestyle more positively at the conscious, reflexive level (universal), than unconscious, uncontrolled level (implicit factor structure of evaluations). The testees of both samples evaluated their lifestyle completely different at the unconscious, non-regulated level (factorial structure of evaluations), indigenous people have more introverted, non-indigenous people have more extroverted.