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Article

Взаимосвязь ценностей и инновативных установок у представителей разных поколений россиян

Values are one of the most important determinants of human behavior, including creative behavior. This work is based on the view that a common predisposition to innovation can be influenced by the individual values. The participants of the research were 380 people - representatives of young (under 25) and adult generations (above 45 years). The study revealed that values "Humility", "Conformity Rules", "Security", "Tradition" form the basis of interpersonal behavior in collectivist cultures and may prevent the adoption of innovations among the adult generation of Russians. The values of "Self-Direction Thought", "Stimulation", "Achievement", "Power Dominance ", "Power Resources" stimulates the adoption and implementation of innovations among Russian youth.