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Вертикальный поворот китайских сериалов: влияние практик мобильного просмотра на индустрию и нарратив
Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика. 2025. Т. 30. № 4. С. 887–901.
The aim is to identify the impact of mobile viewing practices on narrative strategies and economics of the web series industry. The relevance of the work is due to the rapid growth of the vertical video market and its growing influence on the global media industry, while this format remains insufficiently studied in academic discourse in Russian. The research methodology includes an overview-analytical method, formal narrative and discursive analysis, as well as analysis of industrial data. Based on the study of more than 20 specific series and reports from analytical agencies, the specific features of the format are revealed. A detailed definition of vertical microseries is given as a modular audiovisual form optimized for mobile platforms. The key narrative features are revealed: plot-driven orientation rather than character development; the use of “hooks” and cliffhangers; compensation for the predictability of the plot due to visual entertainment. The ambivalent role of the format is revealed: on the one hand, thematic freedom and the use of the current Internet language, on the other – dependence on adaptations (IP) and the risk of creative homogeneity. The transformation of the industry’s business models towards algorithmic distribution and detailed monetization schemes integrated into the ecosystem of short videos is analyzed. It is concluded that the vertical microseries is a promising universal format, whose success is based on a unique combination of relevant media forms, interactive consumption practices and commercial efficiency, which provides it with the potential for deep integration into the global media space.
Kazun A. D., Полития: Анализ. Хроника. Прогноз 2026 № 3 С. 80–98
The article analyzes media skepticism and media cynicism as two forms of critical attitudes toward news. The empirical basis of the study is a nationwide population survey (N = 6,007) conducted in late 2023 and early 2024. The analysis shows that both media skepticism and media cynicism are pronounced in Russian society: while a substantial ...
Added: October 1, 2026
Мичурина А. А., Гуманитарные науки и образование 2026 Т. 17 № 3 С. 82–87
China pays special attention to the application of artificial intelligence (AI) technologies in various spheres of life, including education. The integration of AI into the field of education carries many opportunities. At the same time, this process is associated with a large number of risks, which raises the issue of the need for legal regulation ...
Added: October 1, 2026
Двоскин А. С., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 3 С. 83–104
The article examines multisensory technologies in contemporary VR and XR art. The relevance of the study is determined by the fact that such technologies are increasingly used not only to intensify the viewer’s experience, but also to model the experience of another body. The aim of the article is to show which sensory and technological ...
Added: October 1, 2026
Klochko O., Кузнецова М. П., Пространственная экономика 2026 Т. 22 № 3 С. 73–103
The article assesses China’s technological sovereignty in high-tech industries that form the ecosystem of physical artificial intelligence and its readiness to develop intelligent robotics. The aim of the study is to identify changes in China’s position in the global value chains of these industries through a comprehensive analysis of foreign value added used in production, ...
Added: October 1, 2026
Balakina Y. V., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 3 С. 24–44
This article explores the role of multimodal media texts (MMT) in political communication. MMT are seen as a blend of cultural and symbolic forms, manifested through various semiotic modes such as text, image, sound, and their combinations in the media space. The goal is to elucidate how these texts construct social reality and their functions ...
Added: October 1, 2026
М.: КноРус, 2026.
В сборнике представлены статьи участников V Всероссийской научно-практической конференции с международным участием «БИБЛИОТЕЧНЫЙ МАРКЕТИНГ 360°», организованной издательской группой «КНОРУС» и Государственным университетом управления, посвященной проблемам формирования маркетинговой стратегии в библиотечно-информационной деятельности и дальнейшего управления ею, а также методологии продвижения библиотечно-информационных услуг в современном мире.
Издание предназначено для специалистов научных и образовательных организаций, а также студентов, обучающихся ...
Added: September 29, 2026
Gnidchenko A., Современная мировая экономика 2026 Т. 4 № 1 С. 91–107
В статье рассматриваются структурные изменения в экспорте Китая за период 2019–2024 гг. Кроме относительно простых задач по выявлению товаров-лидеров по приросту доли Китая в мировом экспорте, определению вытесняемых Китаем с мирового рынка стран, а также стран с выраженным увеличением зависимости от импорта китайских товаров, в работе решается и ряд более сложных аналитических задач: оценка изменения географической концентрации китайского ...
Added: September 29, 2026
Cambridge Scholars Publishing, 2026.
This collection of papers explores the epic traditions of the ancient Near East and Eastern Mediterranean, bringing together insights from remarkable scholars. Topics range from the cuneiform epic of Erra to Homeric epics and Greco-Roman literature, shedding light on the role of epic texts in shaping collective identities and understanding ancient societies. The validity of ...
Added: September 28, 2026
Diskin E., Закон 2026 № 1 С. 92–123
In the January Legal Chronicle our authors comment on several significant legal events that happened at the end of 2025: decisions of the Constitutional Court No. 31-P on the payment of dividends on preferred shares, No. 41-P on VAT, No. 46-P on the fate of seized property in bankruptcy cases; discussion in the EU Council ...
Added: September 28, 2026
Bo S., Christofi M., Battisti E. et al., Technological Forecasting and Social Change 2026 Vol. 2028 P. 1–13
In the face of rising sustainability expectations and limited resources, startups must balance financial objectives with ESG (environmental, social, and governance) goals under uncertainty. This study examines how ESG behavior influences external resource acquisition, financing choices, and strategic outcomes in early-stage enterprises. Drawing on the entrepreneurial learning perspective, we argue that startups refine ESG strategies ...
Added: September 25, 2026
Diskin E., Russia in Global Affairs 2026 No. 3 P. 142–167
This article examines whether digital sovereignty can be sustained through domestic policy alone. Drawing on securitization theory, geoeconomics, the concept of weaponized interdependence, and regime complex theory, the article analyzes four cases: the U.S., the EU, China, and Russia. These actors confront different limitations on their control over the digital environment: insufficient regulation in the ...
Added: September 24, 2026
Голубев А. Ю., Галактика медиа: журнал медиа исследований 2026 Т. 8 № 3 С. 214–231
The article examines the theoretical and methodological orientations and substantive scope of Anglo-phone fan studies in 1992, treating them as part of the first wave of scholarship on fans and fandoms. It offers a reconsideration of the influential conceptualization of the first-wave fan studies advanced by J. Gray, C. Sandvoss, and C. L. Harrington. More ...
Added: September 24, 2026
Xu Y., Tiwari S., Kazemzadeh E. et al., Energy and Buildings 2026 Vol. 351 P. 1–23
The present study investigates impacts of smart cities (SC), urbanization level (URB), innovation level (IL), Green total factor productivity (GTFP), level of financial development (FD) and digital economy (DE) on energy security (ES) and energy transition (ET) in China. Results of quantile on quantile regression (QQR) revealed that smart cities, urbanization level, innovation level, Green ...
Added: September 23, 2026
Кузнецова М. П., Klochko O., Современная мировая экономика 2026 Т. 4 № 2 С. 6–25
The article examines the positions of the world’s largest countries in the industrial robotics sector as one of the key areas for the physical artificial intelligence (AI). The aim of the study is to conduct a comparative assessment of the readiness of leading economies to develop physical AI based on an analysis of production, foreign ...
Added: September 23, 2026
М.: Факультет журналистики МГУ им. М.В.Ломоносова, 2025.
В сборнике представлены материалы II Всероссийской научно-практической конференции медиапедагогов, проведенной 3-4 октября 2025 года факультетом журналистики МГУ имени М. В. Ломоносова. Авторы описывают актуальные медиаобразовательные практики, предлагают новейшие разработки в области медиаобразования, размышляют о различных аспектах обеспечения информационно-когнитивной безопасности детей, подростков и молодежи в условиях укрепления системы духовно-нравственных ценностей российского общества. ...
Added: September 22, 2026
Malich K., СПб.: Мастерс, 2026.
Ludwig Mies van der Rohe: The Limits of Control / K. Malich. — St. Petersburg: Masters, 2025. — 44 p.: ill. — (one cup book). Series: one cup book. Study guide. 16+. Recommended for students of design and art history, as well as the general public. The three masters featured in this series shaped the ...
Added: September 21, 2026
Malich K., СПб.: Мастерс, 2025.
Le Corbusier: Light, Concrete, and Asceticism / K. A. Malich. — St. Petersburg: Masters, 2025. The three masters featured in this series shaped the history of 20th-century architecture. Each possessed a distinct creative logic, and each influenced our understanding of what modernism is. The architect Charles-Édouard Jeanneret-Gris—who adopted the pseudonym Le Corbusier in 1920—appears as ...
Added: September 21, 2026
Malich K., СПб.: Мастерс, 2026.
The three masters featured in this series shaped the history of 20th-century architecture. Each possessed a distinctive logic of creative thought, and each influenced our understanding of what modernism is.
Alvar Aalto was a Finnish architect who stood at the forefront of modern architecture and defined the vocabulary of modernism alongside Le Corbusier, Ludwig Mies van ...
Added: September 21, 2026
Khliubko D., Oriental Studies 2026 Vol. 19 No. 2 P. 340–354
Introduction. China's harsh reaction to Japan's plan to release treated Fukushima wastewater is driven by more than environmental worries. I presume that the Chinese Communist Party (CCP) treats this episode as a legitimation tool. Goals. This article shows how official Chinese discourse legitimized its foreign policy by utilizing the Fukushima Wastewater Release Plan. Materials and methods. This article applies securitization ...
Added: September 20, 2026
Blinova E., Olga Shcherbakova, Learning and Instruction 2026 Vol. 106 Article 102432
Abstract
Background
Knowledge abstractness is one of the factors affecting learning outcomes, particularly in learning from multimedia texts. However, most previous studies on multimedia learning have focused on manipulating pictorial abstractness, while the role of text topic abstractness remains largely unexplored.
Aims
1. Examine how topic abstractness influences multimedia learning outcomes when pictorial abstractness remains constant. 2. Investigate how ...
Added: September 16, 2026
Никадимов И. М., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 2 С. 88–105
The article examines the narrative structure of in situ and promenade performances. Its goal is to determine how interface logic shapes these narratives and how media extensions are woven into a complex theatrical fabric. Theatrical dramaturgy merges narrative and literary elements, blending expressive techniques for a captivating experience. The research methodology combines ludonarrative analysis with ...
Added: September 11, 2026
Tikhomirova A., Chowdhury M. A., Мир России: Социология, этнология 2026 Vol. 35 No. 4 P. 98–117
Cooperation between Russia and China in the field of education has expanded significantly.
In 2026, the number of Russian students studying in China reached 21,000. However, empirical
evidence shows that students face many difficulties adapting to the new environment. Given
the growing popularity of Chinese universities among Russian students, the present study
aimed to identify the factors and mechanisms ...
Added: September 11, 2026
Ермоленко Г. А., Кожевников С. Б., Вестник Московского городского педагогического университета. Серия: Философские науки 2026 № 1(57) С. 9–18
This article explores the phenomenon of social capital in the context of contemporary media communications and its relationship with the phenomenon of cancellation ethics. The authors examine the mechanisms by which social capital functions in the digital space and how it is transformed by cancellation practices. The research methodology draws
on theoretical approaches to understanding the ...
Added: September 11, 2026
Romanenko K., М.: АСТ, 2026.
Пора по-настоящему разобраться, в чем же кроется секрет такого массового феномена, как "фанфикшен". Им увлечены миллионы читателей по всему миру, так в чем кроется загадка его очарования? Чтобы объяснить, автор проведет вас по запутанным лабиринтам человеческого воображения и покажет, как мы читаем книги, почему привязываемся к вымышленным героям, зачем переписываем знакомые истории и каким образом ...
Added: September 10, 2026