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Implicit Theories of Innovativeness: a Cross-Cultural Analysis

Lebedeva N., Grigoryan L.
This study revealed and examined cultural differences in values, implicit theories of innovativeness and attitudes to innovation across three ethnocultural groups: Russians, representatives of the peoples of North Caucasus (Ingush and Chechens), and Tuvins (N = 804). Individual theories of innovativeness appeared to be more pronounced in Russians; whereas social theories of innovativeness are more discernible in the respondents from North Caucasus and Tuva. Using structural equation modeling was identified a culturally universal model of values’ effects – direct and mediated by implicit theories of innovativeness – on attitudes to innovation. The study demonstrates how the direct negative impact of Conservation values on positive attitudes to innovation is transformed into positive impact, promoting the acceptance of innovations, through the mediating role of implicit theories of innovativeness. The current research study sheds light on the important mediating role of implicit theories of innovativeness in the impact of individual values on attitudes to innovation in different cultures.