Brand Teams And Distribution Of Wealth In Brazilian State Championships
Management. MAN. Высшая школа экономики, 2014. No. Management WP BRP 30/MAN/2014.
The paper contributes to explain an unexplored competition that is the Brazilian State Championships. How it is organized and the financial features of three championships are described. The aim of the paper is to discover if the presence of "Brand-teams" in a competition increases the income of all participating teams and if the type of championship conditions the effect of Brand Team on revenues of all teams. As the present study aims to be a pioneer in economic research on Brazilian State Championships, it has an exploratory character. The study uses an equations system to estimate for testing the hypothesis. The estimation method is 3SLS to delete the possible endogeneity of the variables. There have been studied 400 matches played by 48 teams from Mineiro, Paulista and Carioca Championships in season 2013. The structure of the Brazilian State Championship, with the participation of brand-teams, creates an income redistribution effect. The features of the visiting team imply an increase in attendance. This effect is moderated by the type of Championship. The Championship structure generates an additional increase of the revenue. They increase according to the phase in which the competition develops. This paper contributes to introduce the Brazilian State Championships. Moreover, it comes to justify the participation of brand-teams in order to help smallest teams to increase their revenues. The paper shows that the organization of some Championships has more beneficial effects than others
Приоритетные направления: менеджмент
Полный текст (PDF, 777 Кб)
Публикация подготовлена по результатам проекта: Исследование конкурентных преимуществ и драйверов стоимости компаний, интенсифицирующих интеллектуальные ресурсы(2014)