Региональные особенности применения бизнесом GR-практик в Ленинградской области

Бизнес. Общество. Власть. 2022. № 46. С. 47–67.

Pavlov P., Васильева В. Д.

The core idea of the article is to provide recommendations to businesses on how to maximize effectiveness of GR-practices application in Leningrad Oblast. The region under consideration ranks high in various socio-economic ratings, and it also has a developed industrial sector. Monitoring of GR-practices, implemented in the second half of 2022, illustrates that businesses pursue active application of wide range of GRpractices in the Leningrad Oblast. Moreover, there are fruitful opportunities for businesses in terms of getting profit in B2G segment through participating in projects, included in the Leningrad Oblast Development Strategy until 2030. It is also worth noting that for large and medium-sized businesses the most effective GR-practices are official nonpublic actions. For SME-enterprises participation in exhibition activities and business associations may be effective. According to the viewpoint of the authors of the research, the regional authorities should pay attention to the involvement of enterprises in social projects.

Keywords: региональная политика, бизнес, government, regional policy, business, государство, GR-практики, gr-practices