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The Main Obstacles to EU Public diplomacy in China
The article examines the main actors and areas of public diplomacy of the European Union in China. The impact of restrictive measures by the Chinese government on EU public diplomacy as well as the EU foreign policy strategy towards China are analyzed. In China, the EU's public diplomacy faces a set of different challenges: administrative barriers from the Chinese government; ambivalence of the EU's foreign policy towards China; the shortcomings of the existing EU public diplomacy system (lack of financial and human resources as well as a "mediocre" assessment of the effectiveness of public diplomacy programmes). According to the authors, the commitment of the EU political elites to certain values and norms that constitute “Normative Power Europe” creates serious challenges for the implementation of the EU's public diplomacy in China.