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Личность и феномен славы в истории
The article is devoted to the role of the phenomenon of fame in the history; and since fame and celebrity are closely connected with individual’s personal qualities the issue of the role of individual in history is also covered. The fame realizes functions important for the society, in particular, it creates a certain motivation for individual’s behavior, increases the level of social mobility with respect to selection of useful and respectful people from society’s point of view, it also helps to preserve traditions in society. The evolution of the phenomenon of the fame and celebrity is considered from the pre-historic times to the present. In contemporary society the aspiration for fame shapes the value system of more and more people while the competition for the fame is growing. It is shown that commercialization of the fame changes its contents and social role. The fame ceases to be a “sieve” that selects socially important qualities and actions and becomes a means of increase personal position and income