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Значение аффективного труда в культуре интернет-селебрити
Мониторинг общественного мнения: Экономические и социальные перемены. 2021. Т. 5. С. 118–137.
Колпинец Е. В.
Posting about depression, psychological problems, illnesses, and traumatic experiences has become an organic part of social media along with flawless photos and success stories. Hardships and negative personal experiences have become daily content and a way to establish trusting long-term relationships with the audience. The field of social media, primarily Instagram and YouTube, is far more complex and diverse in terms of showcasing your feelings, and affective labor (Hardt, 1999) plays a much more significant role in blogging than the uninterrupted demonstration of optimism and success. It has long been thought that social media is about showing the "best version of yourself," broadcasting optimism, working in "cool" industries, and mimicking the tropes of traditional celebrity culture (Marwick, 2015). We set out to explore how internet celebrities use affective labor to build relationships with their audience. The present study focuses on popular bloggers and their subscribers' reactions to the display of affect. The first part of the paper provides an overview of existing research on the concept of affective labor, followed by an examination of individual affective labor strategies through the use of materials from eight blogs. We will provide an analysis of photos and videos, as well as of photo captions and comments. The time frame of the study is limited to the period from 2017 to 2020. Using methods of empirical research and practical visual analysis of photo and video material from Russian and foreign Instagram and YouTube accounts, I will try to answer the following questions: why emotional and affective labor plays a central role in Internet celebrity culture; how emotional labor and authenticity are related; how the constant demonstration of emotions helps to win an audience and create a loyal community of subscribers around the blog.
Kazun A. D., Полития: Анализ. Хроника. Прогноз 2026 № 3 С. 80–98
The article analyzes media skepticism and media cynicism as two forms of critical attitudes toward news. The empirical basis of the study is a nationwide population survey (N = 6,007) conducted in late 2023 and early 2024. The analysis shows that both media skepticism and media cynicism are pronounced in Russian society: while a substantial ...
Added: October 1, 2026
Vakhrukova K., Петербургская социология сегодня 2025 № 30 С. 28–51
The digital age has radically changed the landscape of the humanities, introducing new methodologies, tools, and challenges. This has also been reflected in the field of oral history. This transformation has been particularly evident in the UK, where long-standing oral history archives and recent digitization projects have come together to redefine how scholars collect, preserve, ...
Added: October 1, 2026
Balakina Y. V., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 3 С. 24–44
This article explores the role of multimodal media texts (MMT) in political communication. MMT are seen as a blend of cultural and symbolic forms, manifested through various semiotic modes such as text, image, sound, and their combinations in the media space. The goal is to elucidate how these texts construct social reality and their functions ...
Added: October 1, 2026
Dolgov A., МЕТОД: Московский ежегодник трудов из обществоведческих дисциплин 2025 Т. 5 № 4 С. 120–133
В обзоре интеллектуальное наследие В.И. Вернадского (1863-1945) рассматривается в контексте зарубежных инвайронментальных исследований (преимущественно на материале англоязычных публикаций двух последних десятилетий). Реконструируются ключевые идейные истоки мировоззрения Вернадского: влияние В.В. Докучаева, русского космизма и концепции ноосферы П. Тейяра де Шардена. Анализируются понятия научной системы Вернадского - «живое вещество», «биосфера» и «ноосфера»; прослеживается их рецепция в современных ...
Added: September 30, 2026
Апальков Д. И., Территория: журнал исторических исследований 2026 Т. 2 № 1 С. 95–111
The article examines mobilization rumors and sentiments, as well as the experience of conducting test mobilization activities in the USSR against the backdrop of the “War Scare” of 1927. Based on sum maries from the OGPU and the Information Department of the Central Committee of the All-Union Communist Party (Bolsheviks), the author concludes that rumors of an ...
Added: September 30, 2026
М.: КноРус, 2026.
В сборнике представлены статьи участников V Всероссийской научно-практической конференции с международным участием «БИБЛИОТЕЧНЫЙ МАРКЕТИНГ 360°», организованной издательской группой «КНОРУС» и Государственным университетом управления, посвященной проблемам формирования маркетинговой стратегии в библиотечно-информационной деятельности и дальнейшего управления ею, а также методологии продвижения библиотечно-информационных услуг в современном мире.
Издание предназначено для специалистов научных и образовательных организаций, а также студентов, обучающихся ...
Added: September 29, 2026
Silakov D., Системный администратор 2026 С. 84–89
Social media users rarely think about what lies behind the beautiful facade of activity feeds, teeming with photos and video stories. However, the widespread popularity of such platforms generates a huge amount of all sorts of content that needs to be stored, processed quickly, and displayed, and in the era of AI, it also needs ...
Added: September 28, 2026
Diskin E., Закон 2026 № 1 С. 92–123
In the January Legal Chronicle our authors comment on several significant legal events that happened at the end of 2025: decisions of the Constitutional Court No. 31-P on the payment of dividends on preferred shares, No. 41-P on VAT, No. 46-P on the fate of seized property in bankruptcy cases; discussion in the EU Council ...
Added: September 28, 2026
Idrisov Ravshan Ravshanovich, , in: The Global Good. The Future of Culture, Creation, and Author.: M.: UNESCO Chair on Copyright, Neighbouring, Cultural and Information Rights (HSE University), 2026. P. 19–27.
Think piece UNESCO. Digital technologies offer new opportunities for cultural heritage preservation, including UNESCO World Heritage sites. The paper considers tokenization as one of the instruments to preserve cultural objects and ensure their authenticity in the digital age. ...
Added: September 28, 2026
Решетников А. К., В кн.: Востоковедение.Этнография: материалы 63-й Международной научной студенческой конференцииТ. Востоковедение. Этнография.: Новосибирск: ИПЦ НГУ, 2025.
Туризм как индустрия играет важную роль в «мягкой силе» как инструмент дипломатии, способный сформировать образ страны, чтобы привлечь посетителей и поднять ее экономику. В современный цифровой век интернет играет ключевую роль в формировании представлений путешественников о странах и принятии ими решений о том, куда поехать. Различные блоги о путешествиях могут помочь Японии стать более заметной, ...
Added: September 26, 2026
Новосибирск: ИПЦ НГУ, 2025.
This edition represents the publications of the 63rd International Scientific Student Conference 2025 (ISSC-2025) theses in in oriental studies and ethnography.
These Conference materials can be of interest for students, Ph.D. candidates, professors, scientists, and members of educational institutions. ...
Added: September 26, 2026
Diskin E., Russia in Global Affairs 2026 No. 3 P. 142–167
This article examines whether digital sovereignty can be sustained through domestic policy alone. Drawing on securitization theory, geoeconomics, the concept of weaponized interdependence, and regime complex theory, the article analyzes four cases: the U.S., the EU, China, and Russia. These actors confront different limitations on their control over the digital environment: insufficient regulation in the ...
Added: September 24, 2026
Голубев А. Ю., Галактика медиа: журнал медиа исследований 2026 Т. 8 № 3 С. 214–231
The article examines the theoretical and methodological orientations and substantive scope of Anglo-phone fan studies in 1992, treating them as part of the first wave of scholarship on fans and fandoms. It offers a reconsideration of the influential conceptualization of the first-wave fan studies advanced by J. Gray, C. Sandvoss, and C. L. Harrington. More ...
Added: September 24, 2026
Paklina S., Parshakov P., Elena Rapoport, Scientometrics 2026 P. 1–26
Generative artificial intelligence has become a routine part of academic writing. While much of the debate has focused on questions of integrity and authorship, less attention has been paid to how AI-assisted writing may affect research evaluation itself. This paper asks a straightforward but important question: does the use of LLMs in academic writing change ...
Added: September 23, 2026
Istanbul: Ege Yayınları, 2026.
This volume presents the results of the first season of a Turkish–Russian–French research project at Parion, one of the most important Greek poleis on the southern shore of the Propontis, in the northern Troad. Archaeological excavations were carried out in July and August 2021 as part of an international project devoted to the multidisciplinary study ...
Added: September 23, 2026
Мартынов А. В., Диалог со временем 2026 № 95 С. 184–193
The article is devoted to reconstructing the difficult history of the acquaintance and subsequent collaboration of Merezhkovsky, Gippius and Repin. In particular, it examines the circle of their mutual acquaintances and the influence it had on the mutual assessments of the writers and the artist, and identifies the reasons for their rather critical judgments of ...
Added: September 23, 2026
Kantor V., Философические письма. Русско-европейский диалог 2026 Т. 9 № 2 С. 11–37
This article paints a portrait of Maximilian Aleksandrovich Voloshin (1877–1932), one of the greatest creative figures of the Silver Age, equal in power to the geniuses of the Renaissance. A poet, art historian, and author of works on Surikov, Saryan, and Konchalovsky, poems about Russia, Archpriest Avvakum, Cain, and Our Lady of Vladimir, and articles ...
Added: September 23, 2026
Kantor V., Философические письма. Русско-европейский диалог 2026 Т. 9 № 1 С. 11–41
He was a great, cruel, and strange satirist. He managed to cast a sharp and evil eye on Russian bureaucracy, despite being a high-ranking official himself — a vice-governor and a general. But he viewed modernity through the prism of Russian folklore, so his characters are half-human, half-fairytale monsters. And he was imbued with a ...
Added: September 23, 2026
М.: Факультет журналистики МГУ им. М.В.Ломоносова, 2025.
В сборнике представлены материалы II Всероссийской научно-практической конференции медиапедагогов, проведенной 3-4 октября 2025 года факультетом журналистики МГУ имени М. В. Ломоносова. Авторы описывают актуальные медиаобразовательные практики, предлагают новейшие разработки в области медиаобразования, размышляют о различных аспектах обеспечения информационно-когнитивной безопасности детей, подростков и молодежи в условиях укрепления системы духовно-нравственных ценностей российского общества. ...
Added: September 22, 2026
Koriakin K., Социология науки и технологий 2026 Т. 17 № 3 С. 176–196
В исследовании рассматриваются стратегии конструирования коллективной идентичности
в локализованных онлайн-сообществах. Возрастающая роль социальных медиа как структурированного пространства для коммуникаций и трансляции информации в контексте локализованных сообществ приводит к трансформации социальных связей при размытии границ
между цифровой и аналоговой социальными реальностями. Выявление особенностей дискурсивных стратегий, применение которых онлайн-сообществом отражает и конструирует
общность, позволяя рассмотреть социальные медиа как пространство, в ...
Added: September 20, 2026
Abramov R., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 1 С. 5–21
This paper examines the functions of corporate museums within the communication systems of contemporary Russian companies, focusing on the problematization of corporate history. The study investigates the ambiguous status of these institutions, which operate at the intersection of historical heritage preservation and managerial objectives for crafting corporate identity and image. The empirical foundation comprises in-depth ...
Added: September 20, 2026
Плакван П., Moiseev D., Patria 2026 Т. 3 № 3 С. 92–104
The article is devoted to the analysis of the influence of Leftist Globalist political and cultural concepts on the transformation of traditional values in contemporary Europe. Using the example of the activities of European analytical centers and the dissemination of the concept of an ‘‘open society’’, the mechanisms of changing ideas about the family, national ...
Added: September 19, 2026
Malekova D. K., Veselitskaya N., Shashnov S. A., Форсайт 2026 Т. 20 № 3 С. 6–24
Technological development dynamics underscore the relevance of a comparative analysis of national priorities in science and innovation. This article identifies and typologizes promising technologies enshrined in the development strategies of 19 countries: the technological leaders—the United States, Japan, Germany, the United Kingdom, South Korea, Canada, Australia, Spain, and Italy—and the countries of the Global South—Brazil, ...
Added: September 18, 2026
Blinova E., Olga Shcherbakova, Learning and Instruction 2026 Vol. 106 Article 102432
Abstract
Background
Knowledge abstractness is one of the factors affecting learning outcomes, particularly in learning from multimedia texts. However, most previous studies on multimedia learning have focused on manipulating pictorial abstractness, while the role of text topic abstractness remains largely unexplored.
Aims
1. Examine how topic abstractness influences multimedia learning outcomes when pictorial abstractness remains constant. 2. Investigate how ...
Added: September 16, 2026