Development of Internet-Promotion Tools’ Classification for Mediaprojects

Communications. Media. Design. 2020. Vol. 5. No. 2. P. 28–45.

Chaltsev V., Прохорова Т. Б.

This paper  examines the  issue  of  media projects’  promotion on  the  Internet,  animportant  issue in  the  context of information  technology  development.  Firstly, theauthors  develop  a  generalized  classification  of  groups  of promotion tools, whichincludes nine  components,  each  of  which  is  discussed  in  detail  later  in  the  article. Based on an analysis of a comprehensive theoretical base, the authors propose theirnew classification  of  promotion  tools, generalizing and  continuing  the  work  of previous researchers.

Keywords: медиа, маркетинговые коммуникации, media, продвижение, promotion, интернет-продвижение, marketing communications, internet promotion, media promotion, продвижение медиа