New formats of digital data – Big & Open Data – are changing technical, technological and social dimensions of communication. Data driven communication transforms professional social communication (journalism, advertising and PR). Fixed structural changes are responsible for the formation of new models of professional communication.
The article deals with the use of public diplomacy tools for promoting the interests of the state. The main purpose of this paper is to show the public diplomacy potential possibilities to achieve policy goals in an authoritarian one-party state with a focus on the online environment. As an example, we selected the Carrefour Incident, a conflict that occurred in China during the preparations for the Olympic Games in Beijing in 2008.The conflict broke out between the Chinese citizens, who were offended by the reaction of the Government of France towards the actions of pro-Tibetan activists during the Olympic torch relay in Paris, and the Carrefour Group in China.
The introduction provides a brief history of the development of the concept of public diplomacy in the context of Nicholas Сull’s theory as well as explores several media communications models and theories that are helpful in better understanding the details of the case. Subsequently, the article presents a detailed chronology and the stages of the conflict and describes the main actors’ goals and actions. The conflict was initially supported by the government via social networking sites and soft propaganda techniques, and when this goal was achieved, it was effectively pacified through Internet audience management tools. The case demonstrates approaches to implicit information management and shares some techniques to identify the critical phases of the conflict using basic media statistics. The Chinese experience is important for understanding the effectiveness of the media control policy and conflict management for state actors and non-governmental organisations. The conclusion provides a number of theoretical and practical points about the nature of this conflict and consolidating role of the Internet in it. In particular, some parts of the conclusion concern the effectiveness of Chinese “soft power” and the necessity of a term base transformation.
This paper is dedicated to the phenomenon of wedding photo sessions in Post-Soviet Russia and it is based on Marshall McLuhan’s conception of the clichés which circulate in popular culture. The paper investigates the clichés typical to the wedding photography developed between the mid 2000s and the mid 2010s when the middle-class culture in Russia began to stand out. According to McLuhan, clichés refer us to various archetypes, on the one hand, and create a bricolage, or in other words some new construction, on other hand. Wedding photography illustrates the manner in which the clichés taken from the glamour culture, the fashion photography of the 20thcentury and from mass movies participate in the creation of images of brides and grooms. The article seeks to embed these images in the context of the transformation of the family institution and of the role of marriage in contemporary Russia.
The article is devoted to the problem of information overload of contemporary journalists. The pilot study included 37 in-depth semi-structured interviews with Russian journalists from various fields. Firstly, 9 main reasons for the overload of journalists mentioned by them were identified: the heterogeneity of the media environment; an increase in the distortion of reliable information; the exhaustion of analytical resources; global events; communication overload; compassion fatigue; the specificity of the profession (speed, deadlines); physiological and workflows; focus on the news. Secondly, four levels of overload consequences were identified, which were discussed by informants: physiological (biological), psychological, cognitive and social. The components of these consequences were analyzed in detail. Thirdly, the professional sequences of journalists' overload, which arise from the designated four levels, were analyzed separately. Finally, ways of adapting journalists to information overload were identified.
The following article presents the results of an individual academic research, dedicated to the analysis of structure, functions and effects of political storytelling in terms of so-called “era of post-truth politics”. The author would like to introduce some concepts and approaches to storytelling from the points of view of Russian literary studies and comparative literary criticism, which includes ideas and insights of major literary historians of Russian Empire and Soviet Union. The author claims these ideas important, adaptable and relevant for the key ideas about storytelling that were drawn by Western social studies, as literature has a unique position and approach in Soviet Unioin, being regarded as “ideological add-on of society”. The following analysis leads to schemas of deconstruction of the acts of political communication worldwide through the lens of so called “shared narratives” (in Western tradition) and “wandering (migrating) plots” (in tradition of Russian Empire and Soviet Union literary studies` tradition). The last part of the article presents narrative analysis of three cases of modern political communication in Europe, Russia and U.S.A. The intention of the author was to show three of so called “wandering plots” elements in political communications of international leaders. Case of Europe covers political communication of Iens Stoltenberg, Prime Minister of Norway, during the election rally in 2013. Case of Russia covers political communication of current president Vladimir Putin during the reconstruction of his biography in 2015. Case of U.S.A. covers political communication of Donald Trump, the elected president of U.S.A., during the election rally in 2016.
Russian football fandom movement is going through transformations which call forfurther holistic investigations of its characteristics to develop a comprehensive policy onthe issue of youth subcultures. The existing policies in this field are fragmented and donot take into account constantly changing age, social, gender, and ideological aspectsof youth subcultures, thus making it harder to predict the direction of the fandommovement development.Recent football fan action in Russia and its role in national and international sportsevents have shown that the phenomenon of football fandom, including its organizationand cultural norms, calls for a close investigation. This investigation is essential not onlyfor understanding the patterns of Russian football fan ‘mass action,' but also for thedevelopment of an effective communication strategy with the fandom organizations
The programs of Russian TV channels in the context of electoral campaigns have repeatedly been selected as a subject of social surveys. The proposed paper is based on the results of content analysis of informational programs of the three major channels Pervij, Rossija-1 and NTV – during the Duma campaign of 2011 and the presidential campaign of 2012. The research findings demonstrate the thematic and contextual features of the programs, tones and mentioned persons. It is shown that the representation of the electoral competition was mostly imitative. The governing party (“United Russia”) and the authorities’ candidate (Vladimir Putin) were presented mostly as officials at work, which gave them certain advantages. There were no principal differences in the position of various channels towards the political process. In both cases public political activity increased noticeably after voting: in November 2011 in the form of protest demonstrations, and later in March 2012 in the form of protest and supportive demonstrations.
The paper explores how traditional storytelling adapts to the digital environment andadopts/assimilates it. This study is based on a corpus of fourteen semi-structured in-depth interviews of researchers and performers with an expertise in seven differentstorytelling traditions. Therefore, we present a new typology of traditional storytellers and depict their Internet/New Media usage specifics.
Over the 19–20th of October 2015 at Belo Horizonto (Brazil) a cooperated seminar took place that included the Faculty of Communications, media and design (National Research University Higher School of Economics) and Federal University of Minas Gerais: “Major sport events in digital media”. The seminar continued the event “Russia-Brazil Major Sport Events: Social Communication in Global Media” (held at HSE Moscow, 20–21th of October 2014). Both seminars were devoted to major sporting events in Russia and Brazil: The Winter Olympic Games (Sochi, 2014) and FIFA World Cup (Brazil, 2014). During the seminar in Belo Horizonto various topics were distinguished: how the opening ceremony of the event can construct national mythology, how the structure of the media in Russia affects the state monopoly on sport, how disability is viewed during the sport events, etc. The seminar provided many good ideas for the future research, as the Summer Olympic Games 2016 are held in Brazil and FIFA World Cup 2018 will be held in Russia.
Alexander Pavlov, philosopher and politologist, specialises in cinema studies analising films as mass market production which reflects social and political process in popular culture and ideological narratives. In the interview A. Pavlov focuses on the nature of cinema and critises it's place among other media. The main question discussed is whether cinema may be recognised as means of mass communication.
The article discusses the experience of official public relations through social media.
The conversation on this topic, according to the authors, should not be abstract. The
article focuses on the representative case study of Roscosmos. Roscosmos is one of
6 state corporations of the Russian Federation and is responsible for the
development of Russian cosmonautics. Together with atom, gas, bread and
weapons, space is one of the leading brands of Russia. Therefore, the positioning of
Roscosmos is not just about corporate communication but the communication of
national importance and global coverage. The goal and implementation of the
communication strategy of Roscosmos are interesting to study in the complex
context of the information society and online communication, public openness and
accountability, budget deficit and global competition.
In December 2014, ZIRCON Research Group conducted a representative mass survey of the Russian population in order to determine its general level of media literacy. This project is implemented in the form of monitoring since 2009 and allows tracking changes in the prevalence among the population of various skills related to handling the media. During the preparation for the sixth wave of the survey the notion of “media literacy” was reconceptualized – this procedure is described in details in the text. On the basis of the empirical data collected through a survey the map of the Russian’s media literacy was compiled. In addition to this map the integral index of media literacy was calculated. The index allows concluding that the main part of the population has acceptable level of media literacy. At the same time map analysis shows that approximately three quarter of the population is not comfortable with new media/Internet skills and self-protection skills.
Videoart is one of the most vividly evolving phenomenon of mediaart, and its destiny in Russia was far from lucky. In the middle of 1980 one of the first works of videoart were created only by underground artists, the facilities were butleg and illegal. Only 10 years later were launched some of the first exhibitions of videoart, which were supported by the State. During these years the idea of videoart itself developed greatly. In the following interview the Director of «MediaArtLab» Olga Shishko shares her views about the current state and latest trends of screen component of mediaart.
ommunication science is a relatively young field of study. Wolfgang Donsbach (1949–2015) was one of the major figures in its establishment and development. This paper is devoted to the evaluation of Donsbach’s academic heritage and the clarification of his role for contemporary communication science. Considering theory and practice as unseparable components of contemporary media system, Donsbach emphasized the crucial role of media and communication studies in the re-production of autopoietic media system. As a researcher, Donsbach focused on the relationship between media-effects and public opinion. Developing theoretical and methodological instruments Donsbach and his co- authors ran a number of empirical investigations, which were extensively discussed until today. Practical orientation of Donsbach’s studies contributed to his major aim – justification of the complementary character of theory and practice, which determines the disciplinary identity of communication studies as a positive science.