Психосемантика "мягкой силы" в геополитике

Социологические исследования. 2018. № 1. С. 40–51.

Петренко В. Ф., Gladkikh N. Y., Митина О. В.

Psychosemantic approach is most in demand when it comes to research collective representations, allowing to identify the underlying attitudes and stereotypes that are poorly reflected upon, or hidden because of social undesirability, and therefore difficult to diagnose. Country’s image perception is just such an example. The article deals with a number of images of countries which are well known among student audience in South Korea. Psychosemantic author's technique "The image of a country" was used to obtain empirical data. 107 subjects (females and males) took part in the survey. The study included the analysis and interpretation of primary answers on items of the questionnaire, confirmation of universal categories of countries images perception, determination of average scores for all countries from the questionnaire for all categories, reconstruction of integral rating of the positive attitudes toward the counties.

For data analysis methods of multivariate statistics were used (principal component analysis and discriminant analysis).

Keywords: психосемантика, "мягкая сила", Республика Корея, политическая психология, political psychology, psychosemantic, image of country, Korea Republic, имидж страны