Процессуальный подход к анализу организационных изменений: кейс «Почты России»

Российский журнал менеджмента. 2019. Т. 17. № 2. С. 251–272.

Gudova E. A.

Organization studies suggest a variety of approaches to organizational change. The majority of them considers change as a transition between various stances of an entity in two periods of time. In contrast, a processual approach views change as a process that literally predates and enables existence of the organization. This perspective provides a researcher with more fruitful data of interconnections between macro-level innovations and their implementations in employee micro-practices. Based on empirical data collected with organizational ethnography at FSUE “Russian Post” I illustrate how different by speed and content were simultaneous changes in the institutional context and daily work of the post offices. An introduction of IP-telephony and installation of Internet access points show that attempts to distinguish clear stages of change rather characterize organization as dysfunctional and irrational. At the same time, a processual lens overcomes these theoretical limitations.

Keywords: Почта России, теория организации, organization studies, organizational change, организационные изменения, Russian Post, organizing, процессуальный подход, processual approach, организовывание