• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • О семиотической модели образа
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
August 13, 2026
‘Working with AI Solves a Wide Range of Engineering Problems
Artificial intelligence is a working tool based on a balanced combination of algorithms and engineering. Experts and doctoral students from the HSE Moscow Institute of Electronics and Mathematics explain how AI technologies can improve an application, device, or system, and what engineering tasks are solved in the process.
August 12, 2026
‘I Would Like My Research to Help Make the World a Calmer and Better Place
Whatever task Saraa Ali, Junior Research Fellow at the Laboratory of Methods for Big Data Analysis (LAMBDA) of the AI and Digital Science Institute (HSE Faculty of Computer Science), is working on, she thinks about how it can benefit people. She told the Young Scientists of HSE University project about her large family, diagnosing three-phase motors, and her dream of building a children’s home in her native country.
August 11, 2026
‘The Peak of Stupidity and ‘The Valley of Despair: HSE Economists Propose an Explanation for the Dunning–Kruger Effect
The Dunning–Kruger effect, which describes a sharp surge in self-confidence among beginners followed by an equally rapid decline as they gain experience, can be explained by the nature of the learning process and the acquisition of new knowledge. This conclusion was reached by Andrey Vorchik of the HSE Faculty of Economic Sciences together with independent researcher Murat Mamyshev. They developed a mathematical model of learning and demonstrated how subjective confidence is formed and changes as knowledge accumulates, as well as how teachers can reduce the ‘valley of despair’ experienced by learners.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

О семиотической модели образа

Слово.ру: балтийский акцент. 2018. Т. 9. № 2. С. 37–51.
Fomin I.

The article is devoted to the development of a fundamental semiotic model of images that is based on the categorical apparatus of Ch. S. Peirce (on the concepts of Firstness, icon, hypoicon and metaphor). The image is proposed to be defined as a complex sign (two-level hypoicon-metaphor), which has a certain “primary” sign as its sign vehicle that represents the object constituted by all the facts (cases of semiosis) that are similar to that primary sign. Three key functions of the image are defined: a) the memory function (the accumulation of semiotic experience inherent in a certain discourse), b) the transfer function (transmission (synchronic and diachronic) of semiotic experience from one discourse to another), c) logonomic function (prescription and enabling of the future of acts of semiosis, similar to a certain exemplary act). The author explores the relationship between the category of image and a number of similar concepts. In particular, the definitions of the category of symbol (by S. S. Averintsev and Yu. M. Lotman), the category of myth (in the interpretation of R. Barthes) and the concept of meme (by R. Dawkins) are analysed and juxtaposed with the notion of image.

Research target: Other social sciences Other Humanities Media and Communications
Priority areas: sociology humanitarian
Language: Russian
Full text
DOI
Text on another site
Keywords: metaphorсемиотикасимволобразмифsymbolmythimagesemioticsметафорызнаки-иконыiconicity
Similar publications
Ngoại giao, biên phiên dịch và hợp tác quốc tế của Việt Nam trong kỷ nguyên mới
Nhà xuất bản Đại học quốc gia Hà Nội, 2026.
Added: August 11, 2026
Moscow Wada protocol: an optimised protocol for language and memory lateralization
Provlotskaya I., Minnigulova A., Gordeyeva E. et al., Brain Structure and Function 2026 Vol. 231 Article 113
The Wada test is an invasive procedure used to assess language and memory lateralization. Despite the widespread use of the Wada test in the population of people with epilepsy, the two existing standardized protocols for conducting the procedure are methodologically different and do not fully account for language comprehension as a separate domain. In this ...
Added: August 4, 2026
Geschick (посыл Бытия) как конституирующая черта мифического
Митлянская М. Б., Известия Саратовского университета. Новая серия. Серия: Философия. Психология. Педагогика 2020 Т. 20 № 2 С. 149–153
This article is devoted to the task of identifying the constitutive attribute of the mythical. The study does not concern the phenomenon of the genesis of myth, considering only those features which allow the myth to survive significant changes, deconstruction and evasion, without losing the basis of its essence, where evasion (der Entzug) is one ...
Added: July 30, 2026
Нематериальное культурное наследие этнических меньшинств в Китае и во Вьетнаме: управление традициями и традиции управления
Starikova E., Старикова С. А., Юго-Восточная Азия: актуальные проблемы развития 2026 № 1 (70) С. 279–297
The article is devoted to a comparative analysis of measures to preserve and protect the intangible cultural heritage of ethnic minorities in the PRC and the SRV. These two states are close geographically, culturally, and ideologically; moreover, both China and Vietnam are multinational states. Both countries actively cooperate with UNESCO within the framework of the ...
Added: July 24, 2026
Царствование императора Николая I в истории России. К 200-летию восшествия на престол: материалы научно-практической конференции (г. Пермь, 10–11 июня 2025 г.)
Пермь: [б.и.], 2026.
В сборнике представлены материалы Научно-практической конференции «Царствование Императора Николая I в истории России. К 200-летию восшествия на Престол», состоявшейся в Перми 10–11 июня 2025 г. Конференция была организована Администрацией губернатора Пермского края, Пермской митрополией Русской Православной Церкви, Фондом содействия возрождению традиций милосердия и благотворительности «Елисаветинско-Сергиевское просветительское общество» и Агентством по делам архивов Пермского края на ...
Added: July 23, 2026
Суфийский шейх как придворный советник: случай ‘Имада Факиха Кирмани
Брыкина В. В., Chalisova N., Государство, религия, церковь в России и за рубежом 2026 № 2 (44) С. 47–78
Abstract: The emergence of Sufism, or Islamic mysticism, was accompanied by a preaching of worldly renunciation and contempt for worldly authority. With the emergence of Sufi brotherhoods in the 12th century, a parallel narrative of “communicating with this world”, i. e. Sufi admonitions to rulers — began to take shape. During the era of Mongol rule (13th — early ...
Added: July 22, 2026
Media Branding: Modifying Digital Communications of IT Companies. Conference Paper. April 2025.
Tyurkin M., Ilyina I., Zhuravleva O. et al., [б.и.], 2025.
Digital media branding is a powerful tool that can modify strategic communications. This process makes it possible to move from passive dissemination of information to active formation of brand perception and establishment of long-term relationships with the audience in a digital environment, including the formation of a cohesive and loyal community around the company. This ...
Added: July 20, 2026
International Academic Conference. Proceedings of the Scientific Forum “Modern Science: Theory and Practice” (April 22, 2026). Belgrade, Serbia. Part 3.
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Сибирь в фокусе исторических и востоковедных исследований : сборник научных статей, посвященный 70-летию со дня рождения известного ученого, педагога, просветителя и общественного деятеля, доктора исторических наук, профессора Александра Владимировича Старцева (1956–2019)
Sizova A., Барнаул: Алтайский государственный педагогический университет, 2026.
В сборник включены научные статьи, посвященные различным аспектам социально-экономической и культурной истории Сибири в контексте внутренней и внешней политики России. Сборник посвящен 70-летию со дня рождения известного ученого, педагога, просветителя и общественного деятеля, доктора исторических наук, профессора Александра Владимировича Старцева (1956–2019). Сборник предназначен для специалистов в области отечественного исторического сибиреведения, а также всех, кто интересуется историей ...
Added: July 8, 2026
The Semiotic Intensity Approach: A Scoping Review of Amplification and Attenuation Mechanisms in Multimodal Media Discourse
Yin Z., Terra Linguistica 2026 Vol. 17 No. 2 P. 152–168
Abstract. In the context of global communication, the construction of national images in the media has evolved from passive reporting to active meaning modulation. Using China as a case study, this research introduces the Semiotic Intensity Approach (SIA) to quantify how news media integrate verbal, visual, and layout resources to either amplify or attenuate specific ...
Added: July 8, 2026
Арт-резиденция в России: ролевая диспозиция в (пере)сборке поля современного искусства
Ryabkov Y., Леонтьева А. В., Abramov R., Социология власти 2026 Т. 38 № 2 С. 230–261
This study analyzes art residencies in Russia as institutions that bring together artists, local contexts, and stakeholders. It focuses on three key aspects: strategies for institutional positioning within the art field and in relation to stakeholders; residents' practices regarding the local context; and the nature of the residencies' interactions with local residents. The institutionalization of ...
Added: July 4, 2026
Семантика необратимости в медиадискурсе ФРГ: эсхатологические коды и реакция аудитории в условиях кризиса
Moskvina Z. О., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 2 С. 398–408
Abstract. This article explores the semantic and cognitive mechanisms governing the functioning of the lexeme “irreversibility” (Unumkehrbarkeit) within contemporary German media discourse covering the crisis in German-Russian relations. The study tests the hypothesis that the use of irreversibility semantics in the mass media serves as a rhetorical strategy intended to reinforce the perception of ongoing ...
Added: July 3, 2026
Моральные дилеммы и дискреция производителей научного и бюрократического знания (Рец. На: Мартыненко А.А. “Бездушные Бюрократы”: Как Устроена Работа Органов Опеки. М.: Фонд Поддержки Социальных Исследований “Хамовники”; Common Place, 2025. 160 С.)
Kuksa T., Этнографическое обозрение 2026 № 4 С. 229–234
Книга Алесандры Мартыненко «“Бездушные бюрократы”: как устроена работа органов опеки» издана в 2025 г. издательством “Common Place” при финансовой поддержке фонда “Хамовники”. Работа выполнена в жанре нарративной этнографии и посвящена анализу профессиональной деятельности и повседневности сотрудников органов опеки и попечительства. Рецензируемый текст отличается глубиной проработки полевого материала и высоким уровнем эмпатии и вовлеченности исследовательницы. Автор успешно применяет метод thick description, создавая эффект живого присутствия и обеспечивая детальную фиксацию эмпирических данных на тактильном, ольфакторном, визуальном и ...
Added: July 3, 2026
Информационно-медийное пространство мировой политики: учебное пособие. – 2-е изд., испр. и доп.
Repina E., Багдасарьян Н. Г., Беликова А. А. et al., М.: КДУ, 2026.
Главная цель учебного пособия "Информационно-медийное пространство мировой политики" состоит в том, чтобы ознакомить учащихся с ключевыми теоретико-методологическими основами изучения медиа-информационного аспекта политических коммуникаций, а также сформировать у них набор компетенций, необходимых для практической работы со СМИ в сфере мировой политики и международных отношений. Учебное пособие предназначено для студентов и магистрантов вузов, обучающихся по специальностям международные ...
Added: July 2, 2026
Пережить невиданные ИИ-перемены
Kuzminov Y., Kruchinskaia E., Россия в глобальной политике 2026 Т. 24 № 4 С. 92–109
В статье анализируется структурный разрыв между увеличивающейся когнитивной нагрузкой и снижающейся отдачей от неё. Подход, при котором развитие научных и образовательных школ, ориентированных на тренировку суждения, может стать альтернативой количественному наращиванию вычислительных мощностей, которое служит основной стратегией Китая и США. Применительно к России традиция фундаментального образования и сильных исследовательских школ приобретает в новых условиях значение ...
Added: July 1, 2026
Преступник, больной, колонизатор, вассал… Метафоры как обоснование новой политики России в отношении Евросоюза
Romanova T. A., Полис. Политические исследования 2026 № 2 С. 141–156
Russia’s official representation of the EU became highly metaphorical as of 2022. The goal of this article is to demonstrate how metaphors explained fundamental changes in Moscow’s political course towards the EU. Theoretically the research is based on the critical metaphor analysis of J. Charteris-Black. Empirics consists of messages in the official telegram channel of ...
Added: July 1, 2026
Образ старшего поколения в российском цифровом дискурсе о семье
Соколова Е. Н., Grigoreva M., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 92–101
The article analyzes representations of grandmothers’ and grandfathers’ images in the digital family discourse of the Russian social media segment. Based on a corpus of more than two million public posts from September 2023 to September 2024 collected via Brand Analytics, we extracted a subcorpus of 82 138 posts mentioning the older generation. The study ...
Added: June 30, 2026
Внедрение новых международных стандартов статистики неформальной экономики в практику Росстата: проблемы и перспективы
Lukyanova A., Demyanova A., Talakauskas D., Экономический журнал Высшей школы экономики 2026 Т. 30 № 2 С. 313–343
The paper examines methodological challenges of measuring informality following major revisions of international statistical standards. It analyses the Resolution concerning statistics on the informal economy adopted by the 21st International Conference of Labor Statisticians (2023) and offers practical recommendations for implementing this framework in the official statistics of the Russian Federation (Rosstat). Methodologically, the study ...
Added: June 28, 2026
Крах либеральной модернизации и вызов "Русской матрицы"
Zaostrovtsev A. P., Вопросы теоретической экономики 2026 № 2 С. 26–45
Th is article examines the conceptual and factual failure of liberal modernization in the contemporary era. Transitology, so infl uential in the 1990s, has faded into oblivion. Th e Western model has failed to take hold in many post-socialist countries. In terms of democratization, the gap between Russia and the countries that adopted this model has become radical. ...
Added: June 28, 2026
Exploitation in rent systems: relational inequality between and within organizations
Shams S., International Review of Sociology 2026 Vol. 36 No. 1 P. 262–289
Vertical disintegration reshaped economic activity and especially employment, with the rise of contractual networks for the production and distribution of goods and services that were once under direct corporate control. With minor exceptions, much of the recent research shows the decline in working conditions that accompanies the demise of promotion trajectories, predictable pay, and generally retentive labor practices that were a ...
Added: June 27, 2026
Заморозка в “кулинарном треугольнике”: практики питания оленеводов, охотников и рыбаков Западной Сибири
Рахманова Л. Я., Этнографическое обозрение 2026 № 3 С. 100–121
This article has a three-level structure: starting with specific examples in the field of food ethnography, I move on to the level of classifications that differentiate between raw and cooked, edible and dangerous, and alive and dead. This narrow focus on classifications, which has been used in anthropology for decades as a working language for ...
Added: June 25, 2026
How Universal is the Cool Water Effect? Evidence from the Unlikely Case of Russia
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Система синтаксических инвариантов текстовой деятельности: статистические дескрипторы, семантическая структура и диагностические профили
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Почему растущие доходы не делают людей счастливее: эмоциональное объяснение парадокса Истерлина (Why Growing Incomes Do Not Make People Happier: an Emotional Explanation of the Easterlin Paradox)
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit