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Понимание медиа: проблема изучения наследия Г. Инниса и М. Маклюэна студентами направления «Реклама и связи с общественностью»
Вестник Челябинского государственного университета. Серия: Филология. Искусствоведение. 2016. Т. 13. № 104. С. 28–33.
The article considers the main problems with which a university professor or instructor meets while teaching media theory, and particularly H. Innis’ and M. McLuhan’s concepts, to students whose major is «Advertising and Public Relations» (bachelor’s level). The article describes how students cope with studying Innis and McLuhan, what tasks are given to make that process easier and more entertaining. The results of interviewing third-year students who have passed several media courses successfully are being presented. Based on ten-year experience of teaching media-related disciplines the author gives advice how to improve the courses and integrate new communication technologies into them.
Gabrielova E., Шевякова Ю. С., Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
Bulakh M., Aethiopica 2025 Vol. 28 P. 39–52
The article deals with the curse formula belonging to the sixth-century inscription by an Aksumite king Wʿzb (RIÉ 192 B, ll. 5–9). After summarizing the extant interpretations, the author proposes a new reading and interpretation, arguing that the text under scrutiny follows the same pattern and employs the same rhetoric devices as the curse formulas ...
Added: May 23, 2026
Bocharov Y., M.: -, 2025.
This textbook is designed for students improving their Spanish proficiency at levels B1-B2. It consists of five topics and a selection of texts to reinforce them. The first topic covers the morphology of the four tenses (present, perfect, imperfect, subjunctive perfect) and exercises on the formation of forms. The remaining topics are devoted to exploring ...
Added: May 23, 2026
Novikova A., Бережная М. А., Кирия И. В., КноРус, 2026.
The aesthetics of journalism is substantiated as a necessary component in the professional training of specialists in audiovisual media. The factors and trends of historical and current changes in the aesthetics of journalism are presented, and the aesthetic practices of audiovisual journalism are characterized in terms of their social functioning. Criteria for aesthetic evaluation are ...
Added: May 22, 2026
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
This paper presents the first in-depth corpus-based study of a previously overlooked syntactic variation in Russian: the competition between juxtapositional (Nominative) and possessive-like (Genitive) encoding of the second noun (the term) in specificational constructions (e.g., ponjatie čest’ (notion.NOM honor.NOM) vs. ponjatie česti (notion.NOMhonor.GEN) ‘the notion of honor’). While typological research has established cross-linguistic preferences for one encoding strategy over another, intralinguistic variation ...
Added: May 18, 2026
Gorina O. G., Kucherenko S., Larisa K. et al., St. Petersburg: Asterion, 2026.
This textbook is an integrated teaching and learning resource for English for Specific Purposes (ESP) in the field of economics of tangible and intangible assets. Its design employs (i) modern corpus linguistics methods, including frequency analysis and keyword extraction based on authentic texts reflecting current trends in professional discourse, and (ii) artificial intelligence technologies for ...
Added: May 16, 2026
Зелинская Ю. Ю., Когнитивные исследования языка 2025 № 4(65) С. 180–186
The article focuses on the study of the onym as a cognitive stimulus that facilitates the decoding of the language of urban space across two ethnic groups. The research is grounded in the analysis of results from an onomastic associative experiment, aimed at identifying the dominant types of associative responses to anthroponyms, oikodonyms, hodonyms, and ...
Added: May 16, 2026
Starchenko A., Toldova S., Типология морфосинтаксических параметров 2023 Т. 6 № 1 С. 130–148
The study focuses on a previously unrecorded model of split agreement in the mirative paradigm in Kazym Khanty. Split agreement is found when comparing active and passive mirative constructions, as well as
in a limited set of uses of non-finite forms. In the passive voice, unlike the active voice, the 3rd person is unmarked and the ...
Added: May 14, 2026
Fedorov D., Jezikoslovni Zapiski 2026 Т. 32 № 1 С. 23–52
This article describes verbs denoting motion of liquid and dry substances in Slavic languages. The research explores how Slavic languages lexicalize different situations within the semantic field of substance motion and identifies the parameters that drive this lexicalization (e.g., type of substance, intensity and quantization of flow, and causation). Adjacent grammatical phenomena such as argument ...
Added: May 13, 2026
Gabrielova E., Максименко О. И., Социальные и гуманитарные науки на Дальнем Востоке 2026 Т. 23 № 1 С. 241–249
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural ...
Added: May 13, 2026
Velichkov B., Nikolova-Koleva I., Slavcheva M., Shumen: INCOMA Ltd, 2025.
The RANLP 2025 Student Research Workshop (RANLPStud’2025) is a special track of the established international conference Recent Advances in Natural Language Processing (RANLP’2025).
The RANLPStud is being organised for the 9th time and this year is running in parallel with the other tracks of the main RANLP 2025 conference. The target of RANLPStud’25 is to be a ...
Added: May 12, 2026
Кульков А. Н., Tsvetkova M. V., Вестник Томского государственного университета. Филология 2026 № 100 С. 158–173
Впервые делается попытка рассмотреть особенности фанфикшн как акта продуктивной рецепции, возникшего на основе цикла романов Терри Пратчетта о Плоском мире в России. Проведенный анализ показывает, что прежде всего авторы фанфиков стремятся передать стилистику и комическое начало оригинального цикла Пратчетта, вне зависимости от жанра и формата создаваемых ими произведений. Фикрайтеры наиболее часто обращаются к таким форматам, ...
Added: May 10, 2026
Khataei D., Восточный курьер 2025 No. 1 Article 5
This paper analyzes Russo-Iranian economic cooperation under sanctions using Harold Innis’s theories of political economy. While official narratives describe growing ties, in actuality structural vulnerabilities and reliance on staple exports, like oil and gas, limit deeper integration between Iran and Russia. State-driven efforts dominate economic cooperation, and there are significant barriers to entry and trade ...
Added: April 24, 2025
Вакку Г. В., Fedorov A., Вестник Волжского университета им. В.Н. Татищева 2023 Т. 1 № 1 С. 125–131
Throughout history, global processes and their consequences exist inextricably linked with society and directly affect the life of any individual person. In addition, they undergo constant transformations, changing their significance, intensity and severity of consequences, and also exist in close interconnection and interdependence from each other. Over time, it becomes more and more impracticable not ...
Added: April 26, 2023
Nikolaev V. G., Chumakova V., Коммуникации. Медиа. Дизайн 2018 Т. 3 № 1 С. 175–186
In the following interview the translator of "Understanding Media" Vladimir Gennadievich Nikolaev tells the story of the first publication of Marshall McLuhan in post-soviet Russia. Vladimir Nikolaev also shares the details of the difficulties while translating McLuhan, as well as he shares and his opinions about modern understanding of McLuhan ideas in Russia.
It is worthy to ...
Added: August 29, 2018
Arkhangelskaya I., , in: Переосмысление Канады: кросс-культурные размышления о канадском обществе [Текст] = Representations of Canada: Cross-cultural Reflections on Canadian Society: сб.ст.Вып. 8.: Волгоград: Издательство Волгоградского университета, 2013.
Added: August 18, 2016