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Образ женщины сквозь года: диахронический анализ репрезентации женщин в российской агитационной рекламе
Социальные и гуманитарные науки на Дальнем Востоке. 2026. Т. 23. № 1. С. 241–249.
Gabrielova E., Максименко О. И.
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural environment, which were based on generational memory. In the theoretical part, the application of a multimodal approach and stylistic analysis for a comprehensive study of advertising discourse is justified. The practical part includes a comparative analysis of visual (representational, interactive, and compositional processes, color, modality) and linguistic (metaphors, epithets, parallelisms, etc.) means. It has been established that during the Soviet period, the image of women served as an instrument within the framework of state ideology and was represented through the archetypes of the "collective farmer," the "worker," and the "hero mother," whereas in modern advertising, there is a fusion of global trends with national values, which is manifested in the coexistence of traditional and emancipated images. A shift has been identified from directive, ideologically charged discourse toward emotionally oriented discourse focused on individual needs and social reflection. The study results confirm that advertising acts not only as a reflection but also as an active constructor of gender ideals, whose transformation is closely linked to historical and cultural changes in society, and to the layering of meanings stored in the memory of generations.
Копылова Е. В., Лапшина К. М., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 № 22 С. 284–307
The article presents a lexico-typological description of the verbs of change in Karelian within a frame-based approach. The data was gained from dictionaries and corpora or elicited from native speakers, including bilinguals with Finnish.
To reveal cross-linguistic influence, Karelian data is compared to Finnish within seven frames: Modification, Switching, Non-referential replacement, Referential replacement, Substitution, Compensation, and Exchange. As a ...
Added: September 5, 2026
Rakhilina E. V., Zhukova V., Akhapkina Y., Zeitschrift fur Slawistik 2026 Vol. 71 No. 2 P. 259–284
This study examines the most numerous type of construction presented in the Russian Constructicon, namely intensifiers. We studied intensifiers in the context of comparative constructions of inequality like Х bol’še Y‘X is bigger than Y’ –> Х gorazdo bol’še Y‘X is much bigger than Y’. Comparative constructions and intensifiers are usually studied separately since they ...
Added: September 4, 2026
Moskvina Z. О., Филология: научные исследования 2026 № 8 С. 629–640
Abstract: The subject of this study is eschatology as a media construct in the contemporary communicative space. This theoretical analysis encompasses the linguistic, narrative, and visual mechanisms through which eschatological motifs migrate from religious discourse to the secular information field, where they are reinterpreted and adapted to the logic of modern media. Particular attention is paid ...
Added: September 4, 2026
Borkina A., Russian Japanology Review 2026 Vol. 9 No. 1 P. 30–48
The article examines the novel by Japanese writer Qudan Rie Tokyo Sympathy Tower, which was awarded the prestigious Akutagawa Literary Prize in 2024. The award sparked a wide discussion due to the writer’s use of generative artificial intelligence in her work, which not only suggested some ideas, but also became the prototype for one of ...
Added: September 2, 2026
Bodrova A. S., Русская литература 2026 № 3 С. 64–75
The article discusses the previously ignored parallels between The Same Old Story by I. A. Goncharov and a fragment of V. F. Odoyevsky’s unfinished novel Year 4338. Letters from Petersburg published in Issue 1 of Moskovsky Nabliudatel magazine in 1825. A detailed analysis of plot, motif, imagery similes between the two texts is provided, the ...
Added: September 2, 2026
Tsygunova M., Вестник Томского государственного университета 2026 № 525 С. 56–66
This article examines examples of metaphorical creativity in the works of contemporary American writer Chuck Palahniuk, particularly in the context of describing psychoemotional states. The study examines twenty-six works by Palahniuk (twenty-three short stories and three novels) and identifies examples of metaphorical creativity in the conceptualization of mental states. The analysis focuses on Palahniuk's unconventional ...
Added: August 31, 2026
Asia and Africa today 2026 Vol. 6 P. 80–86
This theoretical article examines the persistent problem of the “leaky pipeline” for women in
Nigerian higher education, where increased representation in male-dominated STEM fields is undermined
by enduring stereotypes and socio-cultural barriers. By employing a critical theoretical analysis and
interpretive synthesis, it aims to demonstrate how the concept of reflexive modernization explains why
stereotype threats ...
Added: August 31, 2026
Chernov A., Философические письма. Русско-европейский диалог 2026 Т. 9 № 2 С. 217–230
This publication introduces a previously unpublished note by prominent conservative thinker and diplomat Alexandru Sturdza, "The Application of the Holy Alliance to the Current Situation," written in October 1820. The document emerged in the context of an acute crisis of the Vienna system caused by a wave of revolutionary uprisings in Southern Europe (Spain, Portugal, ...
Added: August 31, 2026
Tulyakov D., Professional Discourse & Communication 2026 Vol. 8 No. 3 P. 114–130
Although epistemic stance in academic discourse has been extensively researched
in linguistics, relatively little is known about diachronic change and variation in its expression
across disciplines, and still less about the grant proposal abstract, a genre produced under strong
promotional pressure. The present paper addresses this gap by testing whether the widely reported trend towards research “hype” is ...
Added: August 30, 2026
Павел Успенский, Новый мир 2026 № 5 С. 181–192
This paper is devoted to the influence of Chodasevič’s poetic technique on Mandel´štam’s poetry. In this work we make an attempt to analyze Mandel´štam’s late Novye stichi (“Ne govori nikomu…”, “Kuda kak strašno nam s toboj…” and “My s toboj na kuchne posidim…”), which are connected to each other through the theme of fear. From ...
Added: August 30, 2026
Uspensky P., Горький 2026 № 28.05.
During the Soviet period, Vladislav Khodasevich’s poetry was not widely known, yet his poems had a significant influence on many writers, including the front-line poet Yevgeny Vinokurov. On the occasion of the 140th anniversary of Khodasevich’s birth, Pavel Uspensky, Professor at the School of Philology of the Faculty of Humanities at HSE University, wrote specially ...
Added: August 30, 2026
М.: Редакция Елены Шубиной, 2026.
This volume brings together two novels by Avdotya Yakovlevna Panaeva (1820–1893), Trifles of Life (1854) and A Woman’s Lot (1862), neither of which has been republished since its first appearance. At a time of sweeping social change, Panaeva offered a unique perspective on the “woman question.” Her novels portray remarkable women whose right to happiness ...
Added: August 30, 2026
Павлина С. Ю., Милащенко Н. Г., Дискурс профессиональной коммуникации 2026 Т. 8 № 3 С. 40–65
Verbal and visual metaphorical and metonymic images are key instruments of political satire, enabling the concise and expressive conveyance of evaluative attitudes toward socio-political realities. However, the multi-level mechanism of creating and decoding such figurative constructs in polycode cartoon texts has not yet received a systematic account. The aim of this study is to identify ...
Added: August 30, 2026
Павлина С. Ю., Милащенко Н. Г., Дискурс профессиональной коммуникации 2026 Т. 8 № 3 С. 40–65
Verbal and visual metaphorical and metonymic images are key instruments of political satire, enabling the concise and expressive conveyance of evaluative attitudes toward socio-political realities. However, the multi-level mechanism of creating and decoding such figurative constructs in polycode cartoon texts has not yet received a systematic account. The aim of this study is to identify ...
Added: August 29, 2026
Tikhomirova A., Professional Discourse & Communication 2026 Vol. 8 No. 3 P. 66–84
Given China’s rise as the world’s leading automotive producer and the radical
transformation of the Russian market, societal acceptance of new market entrants remains a dif
ficult communicative task. Against the backdrop of growing sales and persistent consumer am
bivalence, this study examines how Russian consumers discursively construct, challenge, and
renegotiate the legitimacy of Chinese automobile brands in online ...
Added: August 28, 2026
Fedorov D., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 Т. 22 № 1 С. 134–166
The article addresses verbs of the semantic field of change in Serbian which is covered by various derivates of the Proto-Slavic *-měn. Starting with perfective verbs of change (izmeniti, promeniti, zameniti, smeniti, razmeniti etc.), the article moves to imperfective verbs, separately discussing verbs prefixed with iz-. While the perfective verb izmeniti is primarily used to ...
Added: August 28, 2026
E. V. Gabrielova, Yu. S. Sheviakova, Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
Нестерова К. А., Азия и Африка сегодня 2025 № 4 С. 57–64
There has been a negative phenomenon of significant gender gap in the educational environment, as well as gender-oriented specialties in recent decades in Japan. The article details the history of gender stereotypes in women’s higher education in Japan and their impact on the present day. The cultural and historical context also has a great influence ...
Added: February 11, 2026
Slioussar N., Antropova D., Frontiers in Psychology 2025 Vol. 16 Article 1619505
The majority of Russian nouns denoting professions and social roles are grammatically masculine. Some of them have feminine pairs, the others do not, but in modern Russian, most nouns in this group can be used to refer to women — either with masculine or with feminine agreement. This option has some interesting limitations that have ...
Added: September 22, 2025
Savinskaya O., Мхитарян Т. А., Социологические исследования 2025 № 4 С. 82–93
The existence of stereotypes at universities that STEM majors are not for women creates an uncomfortable atmosphere and a feeling of outsiders for them. The study examines how women cope with an undesirable sexist environment, finding ways to maintain personal status in the professional community. The article provides an overview of theoretical approaches and empirical ...
Added: May 30, 2025
«Гордимся прошлым, стремимся в будущее»: анализ мультимодальных нарративов выставки «Россия» на ВДНХ
Malinova O. Y., Kurbatov A., Полития: Анализ. Хроника. Прогноз 2025 № 2 С. 160–183
The article explores the phenomenon of multimedia exhibitions as a tool for political communication focusing on the case of the international exhibition-forum "Russia" at VDNKh. It presents an original methodology that adapts the principles of multimodal analysis. According to the authors’ argument, the assessment of the properties of communication resources and available scenarios for their ...
Added: April 28, 2025
Malinova O. Y., Политическая наука 2024 № 4 С. 17–44
The methodological essay argues for the need to rely on the
literature on multimodality research in studies of multimedia exhibitions. The rise of
the role of such projects in Russia is demonstrated by the cases of the historical
parks “Russia – My History”, and of the exhibition-forum “Russia” on the territory
of VDNH, that is also planned to be ...
Added: December 17, 2024
Budennaya E., Труды института русского языка им. В.В. Виноградова 2024 № 2(40) С. 261–282
The article based on the material form Russian National Corpus discusses the diachronic development of structures with Russian second genitive case in three types of contexts: 1) with nominal quantifiers; 2) with the preposition bez ‘without’; 3) with the preposition do ‘towards’. The data obtained from Russian language are compared with the data from other languages (Finnic and several Turkic), in which there is a tendency to use the partitive ...
Added: October 4, 2024
Maloshonok N., Мониторинг общественного мнения: Экономические и социальные перемены 2023 № 5 С. 91–114
Гендерная диспропорция на математических и инженерных направлениях подготовки представляет собой важную проблему не только потому, что приводит к негативным социально-экономическим последствиям, но и потому, что может снижать качество студенческого опыта девушек, оказавшихся в меньшинстве при обучении на данных специальностях. Эмпирические свидетельства об усердии и вовлеченности девушек на образовательных программах с мужским доминированием противоречивы. Поэтому в ...
Added: November 14, 2023