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Образ женщины сквозь года: диахронический анализ репрезентации женщин в российской агитационной рекламе
Социальные и гуманитарные науки на Дальнем Востоке. 2026. Т. 23. № 1. С. 241–249.
Gabrielova E., Максименко О. И.
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural environment, which were based on generational memory. In the theoretical part, the application of a multimodal approach and stylistic analysis for a comprehensive study of advertising discourse is justified. The practical part includes a comparative analysis of visual (representational, interactive, and compositional processes, color, modality) and linguistic (metaphors, epithets, parallelisms, etc.) means. It has been established that during the Soviet period, the image of women served as an instrument within the framework of state ideology and was represented through the archetypes of the "collective farmer," the "worker," and the "hero mother," whereas in modern advertising, there is a fusion of global trends with national values, which is manifested in the coexistence of traditional and emancipated images. A shift has been identified from directive, ideologically charged discourse toward emotionally oriented discourse focused on individual needs and social reflection. The study results confirm that advertising acts not only as a reflection but also as an active constructor of gender ideals, whose transformation is closely linked to historical and cultural changes in society, and to the layering of meanings stored in the memory of generations.
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
This paper presents the first in-depth corpus-based study of a previously overlooked syntactic variation in Russian: the competition between juxtapositional (Nominative) and possessive-like (Genitive) encoding of the second noun (the term) in specificational constructions (e.g., ponjatie čest’ (notion.NOM honor.NOM) vs. ponjatie česti (notion.NOMhonor.GEN) ‘the notion of honor’). While typological research has established cross-linguistic preferences for one encoding strategy over another, intralinguistic variation ...
Added: May 18, 2026
Зелинская Ю. Ю., Когнитивные исследования языка 2025 № 4(65) С. 180–186
The article focuses on the study of the onym as a cognitive stimulus that facilitates the decoding of the language of urban space across two ethnic groups. The research is grounded in the analysis of results from an onomastic associative experiment, aimed at identifying the dominant types of associative responses to anthroponyms, oikodonyms, hodonyms, and ...
Added: May 16, 2026
Starchenko A., Toldova S., Типология морфосинтаксических параметров 2023 Т. 6 № 1 С. 130–148
The study focuses on a previously unrecorded model of split agreement in the mirative paradigm in Kazym Khanty. Split agreement is found when comparing active and passive mirative constructions, as well as
in a limited set of uses of non-finite forms. In the passive voice, unlike the active voice, the 3rd person is unmarked and the ...
Added: May 14, 2026
Fedorov D., Jezikoslovni Zapiski 2026 № 32(1) С. 23–52
This article describes verbs denoting motion of liquid and dry substances in Slavic languages. The research explores how Slavic languages lexicalize different situations within the semantic field of substance motion and identifies the parameters that drive this lexicalization (e.g., type of substance, intensity and quantization of flow, and causation). Adjacent grammatical phenomena such as argument ...
Added: May 13, 2026
Velichkov B., Nikolova-Koleva I., Slavcheva M., Shumen: INCOMA Ltd, 2025.
The RANLP 2025 Student Research Workshop (RANLPStud’2025) is a special track of the established international conference Recent Advances in Natural Language Processing (RANLP’2025).
The RANLPStud is being organised for the 9th time and this year is running in parallel with the other tracks of the main RANLP 2025 conference. The target of RANLPStud’25 is to be a ...
Added: May 12, 2026
Кульков А. Н., Tsvetkova M. V., Вестник Томского государственного университета. Филология 2026 № 100 С. 158–173
Впервые делается попытка рассмотреть особенности фанфикшн как акта продуктивной рецепции, возникшего на основе цикла романов Терри Пратчетта о Плоском мире в России. Проведенный анализ показывает, что прежде всего авторы фанфиков стремятся передать стилистику и комическое начало оригинального цикла Пратчетта, вне зависимости от жанра и формата создаваемых ими произведений. Фикрайтеры наиболее часто обращаются к таким форматам, ...
Added: May 10, 2026
Pershkina A., М.: Альпина нон-фикшн, 2026.
Филолог Анастасия Першкина рассказывает о том, как писатель создавал свой мир, кем его населил, какие законы установил и почему этот мир так ярко действует на нас. Кроме того, вы узнаете, кто помогал Федору Михайловичу работать, как писатель связывал между собой произведения, что думали о его текстах современники и что же такое достоевщина. ...
Added: May 6, 2026
Gridneva E., Vestnik Tomskogo Gosudarstvennogo Universiteta, Filologiya 2026 No. 100 P. 38–52
This study investigates mixed languages, with a specific focus on their lexical characteristics. It proposes and substantiates the hypothesis that the degree of lexical mixing in such languages — reflected in the prevalence of doublets and the distribution of vocabulary between source languages — is linked to the specific pattern of their emergence, rather than ...
Added: May 6, 2026
Керимов Р. Э., Новое прошлое 2026 № 1 С. 148–162
The arrest of East German writer and publishing director Günter Hofé at the 1963 Frankfurt Book Fair became a unique episode of ideological confrontation between East and West Germany. Hofé is primarily known for his documentary-fiction trilogy about World War II, in which he actively participated as a Wehrmacht soldier. The analysis of the writer’s ...
Added: May 5, 2026
Максимов И. В., Новый филологический вестник 2025 Т. 73 № 2 С. 187–196
The majority of studies on the metrical aspects of Olga Sedakova’s poetry focus on the formal elements of versification, rarely exploring the substantive possibilities of the chosen metres. This paper fills this gap by analyzing the unified narrative of the four-foot amphibrach, tracing its development in Russian poetry from V.A. Zhukovsky to O.A. Sedakova. At ...
Added: May 5, 2026
Крол А. А., Кузнецов Д. А., Ladynin I. A., Восток. Афро-азиатские общества: история и современность 2026 № 1 С. 244–261
The publication presents a new translation and commentary of the Quban Stela of Ramesses II (Musée des beaux-arts Grenoble, Collection égyptienne, inv. 1937, 1969, 3565). This monument dates to the beginning of his reign (ca. 1287 BC); it was found near the ruins of the fortress of Baki, close to the Nubian village of Kuban. The composers of the ...
Added: May 5, 2026
Нестерова К. А., Азия и Африка сегодня 2025 № 4 С. 57–64
There has been a negative phenomenon of significant gender gap in the educational environment, as well as gender-oriented specialties in recent decades in Japan. The article details the history of gender stereotypes in women’s higher education in Japan and their impact on the present day. The cultural and historical context also has a great influence ...
Added: February 11, 2026
Slioussar N., Antropova D., Frontiers in Psychology 2025 Vol. 16 Article 1619505
The majority of Russian nouns denoting professions and social roles are grammatically masculine. Some of them have feminine pairs, the others do not, but in modern Russian, most nouns in this group can be used to refer to women — either with masculine or with feminine agreement. This option has some interesting limitations that have ...
Added: September 22, 2025
Savinskaya O., Мхитарян Т. А., Социологические исследования 2025 № 4 С. 82–93
The existence of stereotypes at universities that STEM majors are not for women creates an uncomfortable atmosphere and a feeling of outsiders for them. The study examines how women cope with an undesirable sexist environment, finding ways to maintain personal status in the professional community. The article provides an overview of theoretical approaches and empirical ...
Added: May 30, 2025
«Гордимся прошлым, стремимся в будущее»: анализ мультимодальных нарративов выставки «Россия» на ВДНХ
Malinova O. Y., Kurbatov A., Полития: Анализ. Хроника. Прогноз 2025 № 2 С. 160–183
The article explores the phenomenon of multimedia exhibitions as a tool for political communication focusing on the case of the international exhibition-forum "Russia" at VDNKh. It presents an original methodology that adapts the principles of multimodal analysis. According to the authors’ argument, the assessment of the properties of communication resources and available scenarios for their ...
Added: April 28, 2025
Malinova O. Y., Политическая наука 2024 № 4 С. 17–44
The methodological essay argues for the need to rely on the
literature on multimodality research in studies of multimedia exhibitions. The rise of
the role of such projects in Russia is demonstrated by the cases of the historical
parks “Russia – My History”, and of the exhibition-forum “Russia” on the territory
of VDNH, that is also planned to be ...
Added: December 17, 2024
Budennaya E., Труды института русского языка им. В.В. Виноградова 2024 № 2(40) С. 261–282
The article based on the material form Russian National Corpus discusses the diachronic development of structures with Russian second genitive case in three types of contexts: 1) with nominal quantifiers; 2) with the preposition bez ‘without’; 3) with the preposition do ‘towards’. The data obtained from Russian language are compared with the data from other languages (Finnic and several Turkic), in which there is a tendency to use the partitive ...
Added: October 4, 2024
Maloshonok N., Мониторинг общественного мнения: Экономические и социальные перемены 2023 № 5 С. 91–114
Гендерная диспропорция на математических и инженерных направлениях подготовки представляет собой важную проблему не только потому, что приводит к негативным социально-экономическим последствиям, но и потому, что может снижать качество студенческого опыта девушек, оказавшихся в меньшинстве при обучении на данных специальностях. Эмпирические свидетельства об усердии и вовлеченности девушек на образовательных программах с мужским доминированием противоречивы. Поэтому в ...
Added: November 14, 2023
Adu P., Jurcik T., Demah E. et al., International Journal of Social Psychiatry 2024 Vol. 70 No. 2 P. 271–281
Background: Mental health literacy (MHL) research has been of substantial interest internationally. Nevertheless, the interplay between beliefs, attitudes, previous experience with mental disorders, and knowledge of Ghanaians on specific mental disorders remains to be understood. The present study explored the interconnectedness between gender stereotypes, prejudice, previous experience with social phobia, and MHL among the general population ...
Added: September 25, 2023
Боровикова Ю. А., Galyapina V. N., Психологические исследования: электронный научный журнал 2023 Т. 16 № 87 Статья 5
The impact of media on stereotype formation has been a longstanding area of investigation in psychological research. Drawing upon cultivation theory (Gerbner et al., 1980; Gerbner et al., 2002), which posits that exposure to mass communication shapes individuals' perceptions, this study examines the relationship between the engagement of Russian viewers with Turkish soap operas and ...
Added: May 16, 2023
Maloshonok N., Vilkova K., Shcheglova I., European Journal of Engineering Education 2022 Vol. 47 No. 6 P. 1315–1334
This study investigates how gender inequality in engineering is reproduced in the discourses of Russian engineering undergraduates. The empirical data come from interviews with 22 women and 22 men enrolled in undergraduate engineering programs at six Russian universities. We employ discourse analysis to connect the student narratives about gender differences with participants’ situated identities and ...
Added: January 20, 2023
Savinskaya O., Лебедева Н. В., Vilkova K., Журнал исследований социальной политики 2022 Т. 20 № 3 С. 505–520
This paper focuses on the systematic review of articles on the measurement and analysis of gender stereotypes in higher education that were published in international journals over the past 30 years (1990–2020). The review aims to systematise the theoretical and methodological approaches defining gender stereotypes in STEM higher education and their role in the transformational ...
Added: January 11, 2023
Maloshonok N., Shcheglova I., Vilkova K. et al., Высшее образование в России 2022 Т. 31 № 11 С. 63–89
Гендерный дисбаланс среди студентов, получающих образование в области STEM (Science, Technology, Engineering and Mathematics – наука, технологии, инженерия и математика), является общемировой проблемой, приводящей к негативным социальным и экономическим последствиям. Несмотря на распространённый «миф о гендерном равенстве» в России, данная проблема является актуальной и для нашей страны. Доля юношей на большинстве направлений STEM в российских ...
Added: November 29, 2022
Maloshonok N., Shcheglova I., Vilkova K. et al., Вопросы образования 2022 № 3 С. 149–186
В России, как и во всем мире, наблюдается значительная гендерная диспропорция в контингенте студентов, выбирающих инженерно-технические направления подготовки. Как показывают исследования, во многом она объясняется действием гендерных стереотипов: укоренившихся в общественном сознании представлений о том, что у юношей от природы способности к изучению математических и инженерных дисциплин выше, чем у девушек. Проведено исследование с целью ...
Added: October 17, 2022