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Когда контекст означает все: практики и смыслы обмена значками на Олимпийских играх
The practice of swapping pins among participants in the Olympic Games has a long history (at least 90 years). This practice includes all participants in the Games: athletes, journalists, TV reporters, technicians, spectators, and others. Although most of the participants in this practice change with each Olympic Games, the tradition persists. The main question posed in this article is as follows: What is the meaning of Olympic pin exchange for participants? The answer to this question will explain why this tradition has proven to be so sustainable and inclusive. This task is also connected with the problem of understanding of the role of Olympic pins as objects of material culture and as intermediaries between participants of the Olympic Games.