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Культура VS креативные индустрии: тренд на формирование экосистемы
The article analyzes the relationship between culture and creative industries, as well as existing and promising models and forms of interaction between cultural institutions and creative industries. The analysis is based on an expert study that involved the heads of legislative and executive authorities in Russian regions, the Federation of Creative Industries, the Association of Animated Film, the Presidential Fund for Cultural Initiatives, regional foundations for creative industries, and the heads and specialists of cultural and educational institutions and creative companies. Summarizing expert opinions, we can say that cooperation between cultural institutions and creative industries is developing dynamically in various formats and has serious prospects of becoming a strategic partnership. There is a clear trend towards the formation of creative ecosystems in many regions of Russia. The main long-term goal is to develop the economic potential of the cultural and creative sector and create conditions for the sustainability of organizations and agents working in the creative sector in Russia’s regions. Investments in innovative and cultural infrastructure, as well as the creation of intersectoral and interdepartmental partnerships between culture, education, and creative industries, create a space for personal fulfillment and the accumulation of innovative strategies and modern project solutions in the humanitarian sector. The expected effects of the development of creative industries in Russia’s regions include increased civic solidarity and the strengthening of a value system based on the cultural identity of the Russian people in the face of current changes. The development of creative industries contributes to expanding opportunities for talent to be involved in the productive economy, generating social and economic benefits from investments in human capital and creative work, and strengthening international cooperation.