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Прогностические модели развития теории и практики связей с общественностью и медиа в обществе инноваций
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Shilina M. G.
Language:
Russian
In book
М.: Факультет журналистики МГУ им. М.В.Ломоносова, 2011.
Kazun A. D., Вестник Московского университета. Серия 10: Журналистика 2026 Т. 51 № 1 С. 3–35
This article presents the development and validation of a short doomscrolling scale, conceptualized as excessive consumption of negative news that affects individuals’ emotional state. A five-item scale is proposed, partly based on the components model of behavioral addictions and the diagnostic criteria for addictions (DSM-5). The quality of the instrument is tested using data from ...
Added: April 20, 2026
Вологда: Вологодский государственный университет, 2022.
В монографии систематизированы результаты обсуждения проблем изучения медиаобраза региона в современной массовой коммуникации, составившие предмет дискуссии Международной научной конференции (20–22 сентября 2022 года, Вологда). Первая глава монографии посвящена вопросам теории медиаобраза, а также осмыслению практик репрезентации образа России и некоторых иностранных государств в русскоязычных медиа. В последующих главах представлены опыты описания медиаобразов отдельных регионов: Крыма, ...
Added: April 19, 2026
Жигунов А. Ю., Terra Linguistica 2020 Т. 11 № 3 С. 97–107
The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving ...
Added: April 19, 2026
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Кривоносов А. Д., Филатова О. Г., Шишкина М. А., Издательский дом Питер, 2026.
В книге представлены основополагающие понятия теории связей с общественностью в соответствии с классической моделью коммуникационного процесса. Подробно рассмотрены такие вопросы, как субъекты и объекты PR-деятельности, наука о связях с общественностью, инструменты и технологии, продукты и результаты PR. Адресовано студентам вузов, обучающимся по направлению 42.03.01 «Реклама и связи с общественностью», а также для магистров, преподавателей, аспирантов ...
Added: February 9, 2026
Shomova S., В кн.: Связи с общественностью: Теория, практика, коммуникативные стратегии. 3 издание, исправленное и дополненное.: М.: Аспект Пресс, 2026. Гл. 1 С. 8–21.
The first chapter, significantly expanded and supplemented in comparison with previous editions of the textbook, speaks about the discussions around the definition and essence of public relations; examines the differences between this type of communication and "related" types of activities - advertising, propaganda, branding; lists the main areas of public relations, their leading functions and ...
Added: February 6, 2026
Гринберг Т. Э., Евстафьев В. А., Красавченко И. А. et al., М.: Аспект Пресс, 2026.
The textbook reflects the main directions of studying public relations in the context of the communication concept. The handbook discusses the theory and methodology of public relations, the essence, functions, principles, structure of public relations institutions, features and principles of corporate information. Special attention is paid to public relations technologies, personal and corporate image management ...
Added: February 6, 2026
Kazun A. D., Kazun A., Женщина в российском обществе 2025 № 4 С. 127–141
This article examines gender differences in news consumption and investigates the underlying causes behind them. The study draws on data from an online survey of
over 10,000 respondents from 61 Russian regions, supplemented with illustrative examples from in-depth interviews. Regression analysis findings reveal that women tend to avoid news more frequently than men, despite spending more ...
Added: December 11, 2025
Дементьева К. В., Вестник Академии медиаиндустрии 2024 № 3(39) С. 148–158
The article examines the features of the media system of the Republic of Mordovia, in particular, analyzes the development of media websites. The main information sites presenting news about Mordovia were identified, and recommendations were given for promoting news in the digital environment. ...
Added: October 16, 2025
Дементьева К. В., Самарцев О. Р., Вестник Воронежского государственного университета. Серия: Филология. Журналистика 2024 № 3 С. 133–135
The article presents an approach to the formation of media models, based on which it is possible to conduct other studies to determine media models. Factors in the formation of regional media models are the characteristics of the audience, digitalization, globalization, glocalization, economic, legal and socio-political aspects, diversification of regional media content. ...
Added: October 16, 2025
Дементьева К. В., Костина А. Г., Неофилология 2024 Т. 10 № 3 С. 666–680
INTRODUCTION. Popularization of science plays a significant role in modern society, contributing to the development of domestic science and technology, the formation of an educated and critically thinking society. The purpose of the study is to consider materials on popular science topics as agents of popularization of scientific knowledge for a wide audience MATERIALS AND ...
Added: October 16, 2025
Дементьева К. В., Мир науки, культуры, образования 2024 № 6(109) С. 451–454
The article reveals a problem of development of regional Telegram channels during the period of restructuring of the media system – 2022-2024. Blocking of some social networks, the transition of the audience to other platforms caused a powerful influx of the audience of the Telegram messenger. The author compiles a periodization of changes in the ...
Added: October 16, 2025
Дементьева К. В., Казин А. В., Виртуальная коммуникация и социальные сети 2025 Т. 3 № 4(12) С. 342–349
Mordovia is a small national republic with a low level of social conflicts. Mordovia has few regional mass media sources, which makes digital sources important for its residents. As a result, Governor Artyom A. Zdunov launched his own Telegram channel called Zdunov Zdes (i.e., Zdunov is here), which has become a valuable source of information ...
Added: October 7, 2025
Дементьева К. В., Газизов Р. Р., Вопросы теории и практики журналистики 2025 Т. 14 № 3 С. 470–487
The key objective of the study is to determine the features of representation of the Far Eastern territories in the media sphere. Attention to this region is explained by its territorial characteristics, resource base, economic indicators and investment potential, as well as a key geographical advantage — proximity to the AsiaPacific region. These features influence ...
Added: September 30, 2025
Новгородов Е. А., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 4 С. 120–137
На фоне роста популярности видеоигр изменяется отношение к ним в публичном дискурсе власти ― от критики и обвинений в пропаганде насилия к признанию их пользы для воспитания молодежи и других социально одобряемых эффектов. К главным признакам этой комплексной трансформации можно отнести звучащие с высоких трибун заявления о необходимости финансовой поддержки разработчиков отечественных видеоигр в целях ...
Added: September 18, 2025
Baysha O., Медиалингвистика 2025 Т. 12 С. 759–762
Since its inception, media studies have been permeated with the spirit of West-centrism, which was reflected in media discourses about the lack of alternative to Westernization of the entire world. Today, this postulate is rejected, which requires an appropriation of alternative paradigms. ...
Added: September 5, 2025
Moiseev D., Patria 2025 Т. 2 № 3 С. 36–47
The change taking place in the world over the past few years under the influence of large-scale geopolitical crises can be described as a “new right turn”, which gives special relevance to the intellectual movement of the “New Right”, which originated in France in 1968. The emergence of a multipolar world order, the growing popularity ...
Added: July 10, 2025
Кочкин А. В., Труды по интеллектуальной собственности 2025 Т. 52 № 1 С. 37–44
The author discusses an actual problem of the media evolution in the doctrines of information security of Russia and the United States at the present stage. The research goal was to identify the main interpretations of the media in the current security doctrines of the two countries in the context of the historical transformation of ...
Added: May 23, 2025
Kazun A. D., Вестник Московского университета. Серия 10: Журналистика 2025 Т. 50 № 1 С. 69–93
This article explores the phenomenon of news avoidance in Russia during 2023-2024, drawing on data from a survey of 6,007 respondents and 67 interviews. The study reveals that over 20% of Russians consciously limit their news consumption, indicating that a significant portion of the population engages in news avoidance, although it is less widespread than ...
Added: April 21, 2025
Vartanov S., Nefedova Y., Nefedov S., Вестник Московского университета. Серия 10: Журналистика 2025 Т. 50 № 1 С. 3–32
The paper presents a methodological framework for developing a quantitative analytical tool for a new socio-economic category – the media communication industry (MCI). The proposed tool, the integral indicator of the MCI, enables the assessment of the industry’s development level across various aspects and manifestations based on statistical data from national media communication industry databases. ...
Added: April 20, 2025
Kazun A. D., Экономическая социология 2025 Т. 26 № 2 С. 162–178
The reviewed monograph addresses the burgeoning phenomenon of news avoidance, a consequence of information overload, media fragmentation, declining trust in news sources, and the pervasive negativity characterizing contemporary news coverage. Drawing on extensive empirical data, the authors offer a comprehensive examination of the motivations and factors underpinning this trend. Their analysis reveals a higher propensity ...
Added: March 31, 2025
Balakina Y. V., Коммуникативные исследования 2025 Т. 12 № 1 С. 121–136
The theory of social representations developed by S. Moskovichi is not in demand in Russian studies of media communication, while abroad, on the contrary, it is productively used by media researchers. Taking into account one of the main provisions of the theory about the formation of social representations in the communication process, as well as ...
Added: February 28, 2025