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Динамика развития региональных Telegram-каналов
The article reveals a problem of development of regional Telegram channels during the period of restructuring of the media system – 2022-2024. Blocking of some social networks, the transition of the audience to other platforms caused a powerful influx of the audience of the Telegram messenger. The author compiles a periodization of changes in the regional media space, makes conclusions regarding the reasons for the changes. The circumstances leading to the launch of new Telegram channels are identified, a comparison with large federal resources is made. It is considered how new trends and changes in the messenger platform itself are reflected in the regional media system. Problems of development of the regional Telegram segment are presented, and research prospects are outlined. The research allows to understand the general difficulties associated with the functioning of the messenger as a whole (underdeveloped keyword search system in Telegram) and in the region (primarily, weak adaptation to new trends). An analysis of the leading channels by number of subscribers showed that official media outlets are losing their leadership to Telegram channels with user content, built on disclosing problem areas of the region and specific individuals. The anonymity of these Telegram channels will be very conditional in the near future, which will most likely cause new changes in the media market.