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News
October 7, 2026
‘Our Team Consists of True Leaders in Their Respective Academic Disciplines
The HSE International Centre of Decision Choice and Analysis studies a wide range of methods for analysing decision-making and possible scenarios for the development of natural, socio-economic, and political phenomena using various mathematical models. The application of advanced mathematical methods to forecasting helps to prevent negative outcomes and avoid erroneous decisions. The HSE News Service spoke to the centre’s director, Prof. Fuad Aleskerov, about its work.
October 6, 2026
International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod Brings Together Scientists from Russia and Serbia
The International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod’ was held at the Nizhny Novgorod House of Scientists from September 23 to 26. The event was organised by HSE University–Nizhny Novgorod and the Nizhny Novgorod House of Scientists, with the participation of Sberbank and the Institute of Physics Belgrade. The symposium was held for the second time: the first conference took place in 2025 and attracted considerable interest from the academic community.
October 5, 2026
‘The Climate Transition Is Not Necessarily a Limitation for Business
Linara Khadimullina works in the field of low-carbon development. In an interview with the Young Scientists of HSE project, she spoke about why nature is not just a beautiful backdrop, her research on the role of sustainable corporate governance in reducing greenhouse gas emissions, and growing plants as a source of inspiration.

 

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Mobile Web Survey Design: Scrolling versus Paging, SMS versus E-mail Invitations

Journal of Survey Statistics and Methodology. 2014. Vol. 2. No. 4. P. 498–518.
Mavletova A. M., Couper M. P.

There is some evidence that questionnaire design (scrolling or paging) and invitation mode (SMS or e-mail) have an impact on response rates in web surveys completed on personal computers (PCs). This paper examines whether these findings can be generalized to mobile web surveys. First, we explore the effect of scrolling versus paging design on the breakoff rate, item nonresponse, and completion time in mobile web surveys. Second, we investigate which type of invitation and reminder mode (SMS or e-mail) is more effective in terms of producing higher participation rates and maximizing the percentage of respondents who complete the survey via a mobile device rather than a PC. The paper summarizes the results of an experiment conducted among members of a volunteer online access panel in Russia, who were asked to complete the survey using a mobile device. We find that the scrolling design leads to significantly faster completion times, lower (though not significantly lower) breakoff rates, fewer technical problems, and higher subjective ratings of the questionnaire. We also find that SMS invitations are more effective than e-mail invitations in mobile web surveys.

Research target: Mathematics Sociology (including Demography and Anthropology
Priority areas: sociology
Language: English
Full text
Text on another site
Keywords: mobile web surveyscompletion ratessurvey designinvitation modenonresponse
Publication based on the results of:
Качество данных в онлайн-исследованиях (2013)
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