Реклама в социальных сетях
By analyzing the logs of corporate e-mail networks we found a number of patterns, showing how the size of ego-networks of individual employees changes on a day by day basis. We proposed a simple model that adequately describes the observed time dependence of an employee's "social circle". Comparison of experimental data with the theoretical model showed that employees are divided into two groups - with fast and slow changes in their social circles, respectively. We believe that the presence of these groups reflects both project-type and process-type of employees' activities. Comparison of data obtained before and during the global economic crisis has shown that the crisis led to an actual reduction in project-type activities.
This paper first looks at computer-mediated communication (CMC) technologies: at their advantages and disadvantages for learning and teaching. Secondly outline of the background for the research is given: the nature of the online forums in question, the material chosen for the discussion and the task. Thirdly, the author analyses the content of the forums by year (the 2010 forum and the 2011 forum) and by the participants’ nationality (Russians and Americans). In the end some trends are voiced.
The article discusses the phenomenon of interconnected glocal hospitality communities which have recently spread over the world in the context of the internet development and cultural globalization processes. It focuses on a typical community of users of CouchSurfi ng.org, a major social hospitality network in St. Petersburg. The author argues that, in the framework of this web service, there occurs a transformation of virtual groups of users localized in various spots of the globe into actual interconnected glocal communities which shape shared identities, norms, values, and practices among its members.
There have been implemented engineering and development of multi-agent recommender system «EZSurf» that performs analysis of interests and provides recommendations for the social network «VKontakte» users based on the data from profile of particular user. During the work process different methods and technological solutions have been analyzed with examination of their advantages and disadvantages. Besides of that the comparative analysis of analogous products has been held where the most similar is Russian start-up service - Surfingbird. Based on this analysis the decision of recommender system implementation and integration has been accepted. The feature of this system is that it uses social network “VKontakte” profile for user’s data collection and API of third-party services (LastFM, TheMovieDB) for an extraction of information about similar objects. Such an approach contributes into optimization of recommender system, because it does not require creation of its own object classification system and objects database. The functionality of multi-agent system was separated between three agents. First agent (Collector) collects user data from “VKontakte” profile using VK API. Second agent (Analyzer) collects similar objects from databases of thitd-party services (LastFM, TheMovieDB) that will be the criteria for further search of recommendatory content. For search and selection of information an agent (Recommender) that works as web-crawler has been implemented. System «EZSurf» can be exploited by the users of social network “VKontakte” in everyday life for time economy on web-surfing process. At the same time they will get recommendations on content that are filtered depending on preferences of every particular user.
This book presents a course of English for Specific Purposes devoted specifically to the widely-discussed topic Web 2.0. It covers several aspects of online communication ranging from online friendship to business interacions. The activities presented in the coursebook are aimed at developing students’ communicative competence in both written and oral discourse. Web 2.0 includes a variety of authentic articles that arouse interest and provoke discussions. It also presents listening texts based on professional podcasts. Most grammar and vocabulary activities are developed from authentic texts as well.
Web 2.0 can be used at the B2-C1 levels of Common European Famework. The coursebook will help learn and practice the target vocabulary. It will be relevant to those interested in the development of Information and Communication Technologies in general and the Internet in particular.
Market growth of personal medical device comes from a number of factors: • Aging population requiring more attention; • Patients with chronic diseases may measure blood pressure and blood glucose at home; • Reducing the cost of these devices; • Ease of use and availability of medical devices; • Risen cost of a series of medical tests. This article discusses the new challenges that arise in the relationship doctor - patient in the remote Monitoring human healthcare. With the advent of a greater variety of low-cost medical devices, as well as low-cost high-quality mobile communication system will allow the system to tell the Remote Healthcare Monitoring System has also become possible. This system should be as ready to doctors and patients themselves. there is a new quality in the interaction between doctor and patient. Considers a new model of doctor-patient relationship in the light of the transfer of active interaction to the virtual world.
This is a compilation of all presentations given at the 14th Central Asia Media Confirence, organized by the Representativ’s office, which brought together international and local experts from five Central Asia participating States of the OBSE. This publication is designed to serve as a record of the events of that conference and is intended for journalists, government and regulatory officials and students.
Informational noise is one of the main ecological problems of the communicative environment. The virtualization of the consumer society through Internet highly increases the amount of noise. We undertook a pilot study of the effect of noise on information consumption on the web by methods of participant observation and indepth interviews with active users. We suggested the typology of informational noise, the parameters to assess the strength of its influence and the possible transformation of consumer practices under its influence.