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News
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.
October 7, 2026
‘Our Team Consists of True Leaders in Their Respective Academic Disciplines
The HSE International Centre of Decision Choice and Analysis studies a wide range of methods for analysing decision-making and possible scenarios for the development of natural, socio-economic, and political phenomena using various mathematical models. The application of advanced mathematical methods to forecasting helps to prevent negative outcomes and avoid erroneous decisions. The HSE News Service spoke to the centre’s director, Prof. Fuad Aleskerov, about its work.
October 6, 2026
International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod Brings Together Scientists from Russia and Serbia
The International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod’ was held at the Nizhny Novgorod House of Scientists from September 23 to 26. The event was organised by HSE University–Nizhny Novgorod and the Nizhny Novgorod House of Scientists, with the participation of Sberbank and the Institute of Physics Belgrade. The symposium was held for the second time: the first conference took place in 2025 and attracted considerable interest from the academic community.

 

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Медиамистификация посредством пранкинга и троллинга: социологический взгляд на медиаэкологическую проблему

Известия высших учебных заведений. Социология. Экономика. Политика. 2018. № 2. С. 54–61.
Yefanov A.

The article provides a sociological substantiation of the phenomenon of media mystification by means of pranking and trolling. The study is based on the analysis of the correlation between the strategies of media representation of the consequences of a fire in the SEC “Zimn’aya Vishn’a” in Kemerovo and the reactions of the audience to information. A set of methods is used: content analysis and discourse analysis of information materials of federal TV channels, news agencies, as well as comments of users of social networks “Vkontakte” and “Facebook”. Chronological framework of the study: March-April 2018. Based on the results of the study, it is concluded, that media mystification is a new form of post-truthing of the “agenda”. As a result of the strengthening of the “crisis of confidence” in the “traditional” media and the existence of a number of damaging precedents, construction of a new “alternative” misinforming media reality through social media is observed. Widely used methods of prancing and trolling. The main bet is made on the affective state of the audience, the dialectical search for “truth” (on the principle of “double bottom”). The author determines the motivations of media mystification and possible social consequences, suggests ways of solving the media ecological problem.

Research target: Sociology (including Demography and Anthropology Media and Communications
Priority areas: sociology
Language: Russian
Text on another site
Keywords: социальные сетиsocial networksInternetСМИмедиаэкологиятроллингbloggingинтернетблогинг mass mediapost-truthpseudo-newsfakeпсевдо-новостьфейкпостправдаmedia mystificationmedia falsificationprankingtrollingmedia ecologymedia manipulationмедиамистификациямедиафальсификацияпранкингмедиаманипулирование
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