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August 18, 2026
HSE Scholar Presents Research on Postcards in Brazil and South Korea
Timur Khusyainov, Deputy Dean of theFaculty of Humanities atHSE University–Nizhny Novgorod, took part in two international conferences—the XVI World Congress of Rural Sociology in Porto Alegre, Brazil, and the 36th Annual Conference of the Alliance of Digital Humanities Organisations (DH2026) in Daejeon, South Korea. On his way to the conferences, the researcher also visited several other places, where he presented the experience of the Pochtovoe educational project.
August 18, 2026
Physicists Discover What Happens Inside a Stable Vortex
Large vortices with characteristic spiral arms are often observed in the atmosphere and the ocean. Physicists from HSE University have explained how these structures form and why they retain their shape. The researchers found that velocities at points located along the same vortex arc remain correlated even over long distances. At the same time, this correlation weakens rapidly with increasing distance from the vortex centre. These differences help explain the formation of spiral arms and may improve models of atmospheric and oceanic currents. The findings have been published in Physical Review Fluids.
August 17, 2026
‘I Dream of Simple Things
Anastasia Gergenreter specialises in applied statistics and econometrics. In this interview for the Young Scientists of HSE University project, she talked about why she studies addictive substance use, two very different Fishers, and the cherry blossom season at the Main Botanical Garden in Moscow.

 

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Медиамистификация посредством пранкинга и троллинга: социологический взгляд на медиаэкологическую проблему

Известия высших учебных заведений. Социология. Экономика. Политика. 2018. № 2. С. 54–61.
Yefanov A.

The article provides a sociological substantiation of the phenomenon of media mystification by means of pranking and trolling. The study is based on the analysis of the correlation between the strategies of media representation of the consequences of a fire in the SEC “Zimn’aya Vishn’a” in Kemerovo and the reactions of the audience to information. A set of methods is used: content analysis and discourse analysis of information materials of federal TV channels, news agencies, as well as comments of users of social networks “Vkontakte” and “Facebook”. Chronological framework of the study: March-April 2018. Based on the results of the study, it is concluded, that media mystification is a new form of post-truthing of the “agenda”. As a result of the strengthening of the “crisis of confidence” in the “traditional” media and the existence of a number of damaging precedents, construction of a new “alternative” misinforming media reality through social media is observed. Widely used methods of prancing and trolling. The main bet is made on the affective state of the audience, the dialectical search for “truth” (on the principle of “double bottom”). The author determines the motivations of media mystification and possible social consequences, suggests ways of solving the media ecological problem.

Research target: Sociology (including Demography and Anthropology Media and Communications
Priority areas: sociology
Language: Russian
Text on another site
Keywords: социальные сетиsocial networksInternetСМИмедиаэкологиятроллингbloggingинтернетблогинг mass mediapost-truthpseudo-newsfakeпсевдо-новостьфейкпостправдаmedia mystificationmedia falsificationprankingtrollingmedia ecologymedia manipulationмедиамистификациямедиафальсификацияпранкингмедиаманипулирование
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