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Regular version of the site

Book chapter

From Craft to Industry: Industrializing the Marginal Domains of Cultural Industries

P. 163-174.

For a long time, the basic underlying principle of cultural industries was the idea that the process of reproduction could be industrialized but not the creation itself. Over the course of a few dozers years, this idea determined the nonindustrial character of particular domains of culture, such as theater and performing arts, and some fields of education, maintaining them on the margins of the industrialization process. This chapter examines the complexity of the ongoing mediatization process, which brings such marginal domains into industrial logics, making them reproducible or partly reproducible. We can now see new schemes of the division of labor appearing in performing arts and other fields in which craft-based activity mainly consists of conceptualizing products, while the performances themselves become increasingly industrialized.