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Анализ факторов выбора потребителями городского пассажирского автобусного перевозчика
С. 177-185.
In book
Издательство НИСОЦ, 2018
Egorova N., Экономика образования 2015 № 2 С. 108-115
In this article author considers methods of conducting marketing research on the market of programs of specialists professional training. The author cites the example of the application of data mining tools to determine the factors of competitiveness of the specialists training programs in marketing, taking into account characteristics of each of the selected tools. ...
Added: February 12, 2015
Alexandrovskiy S., Fomenkov D. A., Нижегородский государственный технический университет им. Р.Е. Алексеева, 2019
В монографии предложены методы оценки восприятия бренда и его элементов на основе опроса покупателей. Бренд оценивается по искомым выгодам и измерениям индивидуальности; разработана шкала оценки бренда, шкалы зарубежных исследова-ний адаптированы для российского рынка.Монография адресована компаниям, же-лающим самостоятельно провести исследование измерений бренда или заказать ис-следование в агентстве, а также исследовательским компаниям и агентствам, плани-рующим оценку измерений ...
Added: December 25, 2019
Ryzhkov A., Zyuzin P., , in : Transport Systems of Russian Cities. Ongoing Transformations. : Cham : Springer, 2016. Ch. 3. P. 67-99.
The aim of the article is to present the ways of urban public transport development in Russia within the context of the transition towards the market economy. The article consists of two blocks: the trends of urban public transport development in the Russian Federation and the problems of urban public transport management. The first block ...
Added: October 20, 2016
Alexandrovskiy S., Artyushina E., Korenkova M. et al., Н. Новгород : Мининский университет, 2021
The purpose of this textbook is to consider within the framework of the main topics studied in the course "Marketing Research", approaches, methods and tools that lead to the successful conduct of market research and analysis of the obtained data. When studying such a subject as "Marketing Research", it is necessary to familiarize yourself ...
Added: March 19, 2021
Muleev Y. Y., Транспорт: наука, техника, управление 2016 № 8 С. 35-43
Рассматриваются подходы к изучению качества услуг общественного транспорта. Выделяются два подхода. Первый фокусируется на эксплуатационных параметрах функционирования системы. Второй подразумевает использование методов социологических исследований для определения пользовательских предпочтений. Показано, что обе перспективы в России имеют как свои преимущества, так и недостатки. Однако сама идея регулярных обследований качества пассажирских перевозок представляется сомнительной. ...
Added: October 31, 2016
Galitsky E., Galitskaya E., Юрайт, 2014
The book is a wide-ranging, but fairly compact textbook on methods of marketing research. The course is based on "Methods of marketing research" and "Methods of analysis of marketing information" given by the author at the National Research University "Higher School of Economics." The book follows the traditions of the global teaching of these subjects, ...
Added: September 14, 2015
Serova E., Багиев Г. Л., В кн. : Математическая подготовка студентов экономических направлений. : СПб. : СПбГЭУ, 2016. С. 19-24.
Актуальность рассмотрения вопросов, связанных с математической подготовкой маркетолога в условиях диверсификации его функций, персонализации обучения, использования глобальных образовательных ресурсов и современных информационно-коммуникационных технологий является очевидной. Связано это, в первую очередь, с тем, что повышается роль маркетологов в организации рыночных преобразований во всех отраслях народного хозяйства страны, во-вторых, этого требует эволюционный процесс высшей школы. В России ...
Added: December 24, 2016
Корелина А. С., Микроэкономика 2015 № 6 С. 64-71
The article presents the results of a content analysis of customers’ satisfaction by quality of services of hotels and hostels in Moscow. The clients’ opinions left on the specialized tourist websites, collectors of consumers’ opinions, formed research base for this content analysis. The author has constructed the multiple regression equation, which characterizes the cumulative influence ...
Added: January 25, 2016
Oyner O. K., Lipsits I. V., Panteleeva E. et al., М. : ИНФРА-М, 2020
Customer centricity is one of the most discussed marketing concepts nowadays. The monograph focuses on a wide range of issues: from cultural and consumer trends, evolution of the concept of customer orientation to methods of assessment of customer centricity, customer retention technologies, and role of personnel in building a customer-cenric company.
The monograph is intended for ...
Added: October 30, 2019
Артёмова Е. В., Dvoryashina M. M., Управленец 2019 Т. 10 № 6 С. 42-53
The emergence of e-learning transforms behavioural patterns of all participants in the education market. It is necessary to try alternative approaches and marketing tools to design effective online courses and ensure their integration to the educational process. The article analyses the opportunities and constraints on using the key marketing concept of customer satisfaction in terms of e-learning. In ...
Added: February 25, 2020
Uldanov A., Gabriichuk T., Karateev D. et al., European Policy Analysis 2021 Vol. 7 No. 2 P. 433-450
This article draws on the Narrative Policy Framework (NPF) to analyze Moscow’s public transport debate. Despite a proliferation of the NPF applications in recent years, applications to authoritarian institutional settings remain rare. We seek to fill this gap by examining the question of what policy narratives and narrative strategies are used by the actors, to ...
Added: November 23, 2020
Maksimenko A., Пичугина Е. Г., Костромской государственный университет им. Н.А. Некрасова, 2013
This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of ...
Added: January 6, 2020
Gorodnichev A., Городские исследования и практики 2017 Т. 2 № 3 С. 80-82
Book Review “Transport Systems of Russian Cities: Ongoing Transformations”. ...
Added: August 1, 2018
Blinkin M. Y., Kulakova T., Zyuzin P. et al., М. : Издательский дом Высшей школы экономики, 2020
Доклад института экономики транспорта и транспортной политики факультета городского и регионального развития Национального исследовательского университета "Высшая школа экономики" подготовлен сотрудниками этого института к XXI Апрельской международной научной конференции. ...
Added: September 14, 2020
Khusyainov T., Муханова Е. Д., В кн. : Студент и наука (гуманитарный цикл) – 2018: материалы международной студенческой научно-практической конференции: научное издание. : Мгн. : Магнитогорский государственный технический университет им. Г.И. Носова, 2018. С. 1034-1037.
This paper examines the actual problem of urban infrastructure of the city and the reaction of young people to changes in the public transport system in Nizhny Novgorod. During the survey 331 respondents (16-30 years old) were questioned about which types of public transport they use; about the attitude towards changes in the transport system ...
Added: June 13, 2018
Янишевский О. Б., ИНТЕРакция. ИНТЕРвью. ИНТЕРпретация 2022 Т. 14 № 2 С. 66-79
The article examines the impact of the reform of the route network “Magistral” in Moscow
on the citizens-passengers. A qualitative analysis of the comments of citizens in social
networks was carried out, and problems that residents faced during the reform were found:
the cancellation of the usual routes, changes in the transfer system, the renaming of routes,
the transfer ...
Added: September 18, 2022
Panin V., Rebiazina V. A., Маркетинг и маркетинговые исследования 2016 Т. 03 № 123 С. 168-182
Целью данной статьи является анализ влияния клиентоориентированности на удовлетворенность клиентов. Представлен авторский подход к оценке потребительской удовлетворенности для количественной выборки организаций с помощью системы онлайн-мониторинга СМИ, социальных сетей и форумов. Основным используемым методом исследования был выбран подтверждающий факторный анализ данных (CFA), который позволил построить и протестировать модель влияния клиенториентированности на потребительскую удовлетворенность. ...
Added: June 9, 2016
Muleev Y. Y., Бюллетень транспортной информации 2014 № 233
Nevertheless an operator company is unconcerned with communication strategy, passengers react on service quality somehow. However, we focus on particular features of Moscow operator's companies performance in Internet. The analysis allows to reconstruct an image of passenger from official point of view. Moreover, we hope to provoke the discussion on branding and public image of ...
Added: October 16, 2014
Попов В. А., Mobilities 2012 Vol. 7 No. 1 P. 151-169
The paper considers the development of the culture of new mobility in Russia from the perspective of the quantitative analysis of the changes occurring in the structure of traffic movements and flows and communication using mobile phones, the internet, and other mobile gadgets. The culture of mobility is defined as a set of the interactions ...
Added: January 9, 2013
Borodulina S. A., IEEE, 2017
Presents the research results in efficiency assessment of contactless technologies of fare payment implementation on public transport. The project effectiveness assessment methodology has been developed on the synthesis method basis of expert assessments and prof. A. Egorshin's methods. The methodology allows to evaluate several effect types from the project implementation and to perform calculations of ...
Added: February 5, 2019
Timokhina G. S., Ivashkova N. I., Skorobogatykh I. et al., Journal of Open Innovation: Technology, Market, and Complexity 2020 Vol. 6 No. 4 Article 192
The aim of the paper focuses on generating insights into the competitiveness of public transport in Moscow City in relation to the use of personal cars, considering individual basic consumer values and environmental factors, including the impact of the COVID-19 pandemic. The research question in this study is: how can we assess the main indicators of public ...
Added: November 9, 2023
Пальцев В. В., Shushkin M., Нефтяное хозяйство 2018 № 5 С. 72-77
Abstract:
This article provides answers to a number of issues related to the prospect of a new type of vehicle, which is used a screw auger (shnekohod). As the main purpose of the function is seen movement on the ice of the Arctic territories. The article assesses the potential market size of the vehicles. As potential ...
Added: October 26, 2018
Artyushina E., Маркетинг в России и за рубежом 2019 № 3 С. 34-42
The article contains the results of a study of identification the consumer’s attitude to the practice of using the elements of multilevel marketing by companies. In the article attitude is considered as a set of values and beliefs associated with a particular subject [1]. The assessment of Russian consumer knowledge about the concept of multilevel ...
Added: January 13, 2020
Glushkov A., В кн. : Река Кама в исторических судьбах города Перми. Материалы Всероссийской междисциплинарной научно-практической конференции. : Пермь : Изд-во Е. Г. Трегубовой, 2022. Гл. 11. С. 115-120.
Based on unpublished materials of the Perm City Duma, the article gives a general description of the activities of the Kama river crossing in the 1920s and 30s, examines the reasons for the unprofitability of the enterprise and the attempts of the city authorities to solve this problem. ...
Added: June 10, 2022