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Маркетинговые исследования в сфере розничной торговли
Maksimenko A., Пичугина Е. Г.
This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of trade. Particular attention is paid to examples of the development and application of research tools from the practice of the marketing research agency BrandCare (www.bandcare.ru). Designed for students studying in the specialty "Marketing", teachers and specialists.
Research target:
Sociology (including Demography and Anthropology
Economics and Management
Psychology
Language:
Russian
Buchko A., Peresetsky A., HSE Economic Journal 2025 Vol. 29 No. 3 P. 383–406
In recent years cryptocurrencies have gained popularity: institutional and retail investors as well as different trading companies started positively looking at crypto assets. As a result, the convergence level between cryptocurrencies and the traditional markets has changed a lot. Stocks deserve close attention because they are a key asset for many investors. This article explores ...
Added: September 17, 2026
Anton Rogachev, Logvinenko T., Rebreikina A. et al., Cognitive Science 2026 Vol. 50 No. 9 Article 70263
In a recent Letter to the Editor in Cognitive Science, Németh et al. (2026) published a critical commentary in response to our experimental article on the study of visual statistical learning (visual SL) in children aged 3–9 years. The authors present three critical points regarding (1) the inaccurate interpretation of the results of their article, (2) ...
Added: September 17, 2026
Anton Rogachev, Sysoeva O., Frontiers in Systems Neuroscience 2025 Vol. 19 Article 1658243
Added: September 17, 2026
Anton Rogachev, Logvinenko T., Rebreikina A. et al., Cognitive Science 2025 Vol. 49 No. 10 Article e70130
Visual statistical learning (visual SL) is the ability to implicitly extract statistical patterns from visual stimuli. Visual SL could be assessed using online measures, evaluating reaction times (RTs) to stimuli during task performance, and offline measures, which assess recognition of the presented patterns. We examined 96 children aged 3−9 years using a visual SL task ...
Added: September 17, 2026
Rogachev A.O., Sysoeva O. V., Cognitive Systems Research 2024 Vol. 86 Article 101236
Receptive speech is the ability to understand speech addressed to a person. It is a crucial process for a child’s cognitive development. We examine the relationship between receptive speech and neural tracking of natural speech in 52 children aged 3–8 years to infer the neurophysiological mechanisms underlying speech development. We registered a 32-channel electroencephalogram (EEG) ...
Added: September 17, 2026
Шамшура К. А., Журнал социологии и социальной антропологии 2026 Т. 29 № 2 С. 170–204
The article examines the conditions that influence the outcomes of civic participation in the protection of historical sites in Russian cities. It is based on the political opportunity structure theory, which suggests that structural conditions that shape the political opportunity structure have the greatest impact on the outcome of collective action. Drawing on the literature ...
Added: September 17, 2026
Blinova E., Sherbakova O., Learning and Instruction 2026 Vol. 106 Article 102432
Abstract
Background
Knowledge abstractness is one of the factors affecting learning outcomes, particularly in learning from multimedia texts. However, most previous studies on multimedia learning have focused on manipulating pictorial abstractness, while the role of text topic abstractness remains largely unexplored.
Aims
1. Examine how topic abstractness influences multimedia learning outcomes when pictorial abstractness remains constant. 2. Investigate how ...
Added: September 16, 2026
М.: Московский Политех, 2026.
Основной целью конференции является освещение проблем, связанных с внедрением технологий искусственного интеллекта в управление городским хозяйством города Москвы. Участниками были представлены инновационные решения для оптимизации использования ресурсов и городской инфраструктуры. Особое внимание было уделено решению задач прогнозирования и аналитического моделирования для повышения эффективности работы городских систем.
Тезисы докладов содержат разностороннее исследование теоретических и практических вопросов развития ...
Added: September 16, 2026
Abdullaev A., Sivaev S., Regional Research of Russia 2026 Vol. 16 No. 3 P. 518–530
The article examines the specific features of implementing regional programs of targeted social support for housing and communal services payments in Russia. The aim of the study is to identify differences between the federal subjects in key parameters of the program, targeting and coverage of households with housing subsidies, as well as in the results of ...
Added: September 16, 2026
Догузов А. В., Almakaeva A., Nastina E. et al., Monitoring Obshchestvennogo Mneniya: Ekonomichekie i Sotsial'nye Peremeny 2026 No. 4 P. 3–24
This paper examines the relation-ship between gender attitudes and subjec-tive well-being, focusing on life satisfaction as its core indicator. It covers both individual and country-level gender attitudes and tests whether a mismatch between them affects in-dividual well-being. The analysis draws on the 7th wave of the World Values Survey, covering 55 countries. Gender attitudes are captured ...
Added: September 15, 2026
Koriakina M., Ntoumanis I., Blagoveshchensky E. et al., Frontiers in Human Neuroscience 2026 Vol. 20 Article 1754368
Introduction:
Understanding how we perceive and interpret the movements of other living beings is fundamental to social interaction, survival, and navigating our dynamic environment. Traditional studies of biological motion perception have predominantly employed simplified stimuli, such as point-light displays, which sacrifice ecological validity for experimental control.
Methods:
To overcome this limitation, we created a novel stimulus set featuring ...
Added: September 15, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
Added: September 15, 2026
Gokhberg L., Abdrakhmanova G., Kutsenko E. et al., Вопросы статистики 2026 Т. 33 № 4 С. 5–20
This article examines the methodological and practical issues associated with the transition to the new edition of the All-Russian Classifier of Economic Activities (OKVED) – OKVED3. The relevance of the study stems from the need to reflect contemporary structural changes in the economy, related to the transformation of the existing economic activities and emergence of ...
Added: September 15, 2026
Салагай О. О., Сахарова Г. М., Антонов Н. С. et al., Здоровье населения и среда обитания 2026 Т. 34 № 6 С. 7-17
Introduction: Tobacco and nicotine use is a risk factor for noncommunicable diseases, malignant neoplasms, and a severe course of infectious diseases. This factor, however, is manageable and can be modified through prevention programs allowing for trends and specifics of the use of tobacco and nicotine products.
Objective: To analyze patterns of tobacco and nicotine product use among the ...
Added: September 15, 2026
Салагай О. О., Сахарова Г. М., Антонов Н. С. et al., Медицинский вестник Юга России 2026 Т. 17 № 2 С. 109–119
Objective: analysis of the structure and characteristics of the consumption of various types of tobacco and nicotine-containing products by Veterans.
Materials and methods: the analysis was carried out based on the results of a survey of Veterans using a developed questionnaire. The survey was conducted at the offices of the Defenders of the Fatherland Foundation. The proportions ...
Added: September 15, 2026
Churilova E., Chertenkov K., Andreev E. M., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 4 С. 185–206
The study compares the average expected number of children and completed cohort fertility both in general and by educational level across generations of Russian women born in 1950–1979. The data on completed cohort fertility comes from the Russian Fertility Database of the HSE University and the All-Russian Population Census 2020; the data on the expected ...
Added: September 14, 2026
Торопова А. В., Vayderman B. O., Мир психологии. Научно-методический журнал 2026 № 3 С. 4–19
The article presents grounds for conceptualizing the phenomenon of “presence” in the space of counseling psychological work with orphaned children. Materials 5 of psychological sessions are presented, on the basis of which prerequisites for building the author’s conceptual model were identified. Deep phenomenological and hermeneutic research is based on the personological works of E. B. ...
Added: September 14, 2026
Veselov S. V., М.: КнигИздат, 2026.
26-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегоднике анализируются основные проблемы современного рекламного рынка. ...
Added: August 31, 2026
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series "SocArXiv". 2026.
“Leaderlessness” is widely held to be a defining feature of contemporary mass mobilization, yet the claim rests on a handful of recent cases. We offer the first systematic cross-national analysis of this phenomenon from 1791 to 2019. We show that the absence of leadership is real but older and more modest than claimed: the share ...
Added: August 29, 2026
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Zhuravleva T., Afanasev K., Engelmann J. et al., / Series "SSRN Working Paper Series". 2026.
Extortionary ("harassment") bribery can persist even when widely condemned, consistent with a coordination problem sustained by beliefs about what others do and what others consider acceptable. We study whether a minimal institutional featurethe presence of a third-party monitor empowered to punish-shifts (i) normative expectations about extortion and compliance and (ii) empirical expectations about their prevalence. ...
Added: July 22, 2026
Mishin A., Guerrieri L., Kim J., / Series 2026-042 "Finance and Economics Discussion Series (FEDS)". 2026.
Within narrowly defined industries, the most productive firms produce far more than the least productive from the same inputs, and this dispersion widens in downturns. We build a tractable representative-agent model in which financial frictions—adverse selection and moral hazard—make firms sort endogenously into lenders, strategic defaulters, and producers. As credit conditions vary, the resulting misallocation ...
Added: June 28, 2026
Власов С. А., Nevalennyi M., Сафиулин Р. Р. et al., / Банк России. Серия Аналитическая записка "Материалы Банка России". 2026.
В аналитической записке обсуждается долгосрочно устойчивый уровень цены на российскую нефть. Это тот уровень, к которому цена нефти, вероятнее всего, будет тяготеть в долгосрочной перспективе. Потребность в его определении возникает по нескольким причинам. Во-первых, цена на нефть остается одним из ключевых экономических показателей российской экономики, определяющих экспорт, обменный курс рубля, прибыль, доходы и расходы бюджета, ...
Added: June 27, 2026
Глазова А. М., Nevalennyi M., Синяков А. А., / Банк России. Серия Препринты Банка России "Серия докладов об экономических исследованиях". 2025. № 154.
The paper proposes a graphical model of a small open economy. The dynamics of the graphical model is then illustrated using impulse responses from the corresponding formal semi-structural model (QPM model). The authors have several goals in preparing this description of the graphical macroeconomic model. The first goal of the paper is to present an adapted ...
Added: June 27, 2026