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Subject
News
May 15, 2026
Preserving Rationality in a Period of Turbulence
The HSE International Laboratory for Logic, Linguistics and Formal Philosophy studies logic and rationality in a transformed world characterised by a diversity of logical systems and rational agents. The laboratory supports and develops academic ties with Russian and international partners. The HSE News Service spoke with the head of the laboratory, Prof. Elena Dragalina-Chernaya, about its work.
May 15, 2026
‘All My Time Is Devoted to My Dissertation
Ilya Venediktov graduated from the Master’s programme at the HSE Tikhonov Moscow Institute of Electronics and Mathematics through the combined Master’s–PhD track and is currently studying at the HSE Doctoral School of Engineering Sciences. At present, he is undertaking a long-term research internship at the University of Science and Technology of China in Hefei, where he is preparing his dissertation. In this interview, he explains how an internship differs from an academic mobility programme, discusses his research topic, and describes the daily life of a Russian doctoral student in China.
May 15, 2026
‘What Matters Is Not What You Study, but Who You Study with
Katerina Koloskova began studying Arabic expecting to give it up after a year—now she cannot imagine her life without it. In an interview for the Young Scientists of HSE University project, she spoke about two translated books, an expedition to Socotra, and her love for Bethlehem.

 

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Маркетинговые исследования в сфере розничной торговли

Костромской государственный университет им. Н.А. Некрасова, 2013.
Maksimenko A., Пичугина Е. Г.

This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of trade. Particular attention is paid to examples of the development and application of research tools from the practice of the marketing research agency BrandCare (www.bandcare.ru). Designed for students studying in the specialty "Marketing", teachers and specialists.

Research target: Sociology (including Demography and Anthropology Economics and Management Psychology
Priority areas: economics sociology management
Language: Russian
Full text
Keywords: розничная торговлямаркетинговые исследованиятайный покупательmystery shoppingmarketing researchгеомаркетингfood retailgeomarketing
Маркетинговые исследования в сфере розничной торговли
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