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Маркетинговые исследования в сфере розничной торговли
Maksimenko A., Пичугина Е. Г.
This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of trade. Particular attention is paid to examples of the development and application of research tools from the practice of the marketing research agency BrandCare (www.bandcare.ru). Designed for students studying in the specialty "Marketing", teachers and specialists.
Research target:
Sociology (including Demography and Anthropology
Economics and Management
Psychology
Language:
Russian
Nikulina Y., / Высшая школа экономики. Серия EC "Economics". 2026. № 1.
This paper estimates the impact of the international sanctions of 2014 and 2022, as well as the food embargo, on the technical efficiency of agricultural enterprises. The assessment was carried out using panel data from agricultural enterprises specializing in dairy production in the Leningrad Region for the period 2010–2023, employing stochastic frontier analysis. It is ...
Added: October 11, 2026
Баранов А. И., Социологические исследования 2026 № 9 С. 69–80
This paper examines the implications of George Herbert Mead’s conception of political institutions in the context of the problem of social change. The problem lies in how the modern governmental institution combines stability and transformative capacity. Mead’s concept of time provides a general framework for understanding change, expressed in sociality as a phase of adjustment. ...
Added: October 11, 2026
Fudan Journal of the Humanities and Social Sciences 2026
This study reassesses whether economic globalization is compatible with carbon mitigation across nine Shanghai Cooperation Organization economies over 1997 to 2024. A sequenced panel design is applied: pre-estimation diagnostics establish cross-sectional dependence, slope heterogeneity, and mixed integration orders; fixed effects with Driscoll and Kraay standard errors provides the preferred conditional mean estimate; Hansen threshold regression, ...
Added: October 11, 2026
WANG P., YANG Y., ZHANG Y. et al., Chinese Journal of Applied Psychology 2025 Vol. 31 No. 1 P. 45–53
Objective: To revise The Developmental Crisis Questionnaire (DCQ) and test its reliability and validity in adult age groups. Methods: The Chinese version of DCQ was determined by item analysis and exploratory factor analysis, and its structure was determined by confirmatory factor analysis. Finally, the reliability and validity of the scale were tested. Results: The 10 items of Chinese DCQ ...
Added: October 11, 2026
Торговые ограничения как инструмент международного давления (на примере импортных поставок в Россию)
Biryukova O. V., США и Канада: экономика, политика, культура 2026 Т. 10 С. 37–50
The article examines the theoretical and practical aspects of the application of trade restrictions as a tool of international pressure using the case of import supplies to Russia. Special attention is paid to legal conflicts within the World Trade Organization (WTO) related to the application of national security exceptions (Article XXI of the GATT), and ...
Added: October 10, 2026
Kishenin P., Атаманенко (Зинина) А. И., Демографическое обозрение 2026 Т. 13 № 3 С. 29–80
This study provides a comprehensive assessment of the effectiveness of key instruments of Russia’s pronatalist demographic policy—specifically, the federal maternity capital program and the RUB 450,000 subsidy for partial repayment of mortgage debt—over the period 2007–2023. The central research challenge is to disentangle short-term shifts in the timing of births from long-term structural changes in ...
Added: October 10, 2026
М.: НИЦ Инфра-М, 2026.
This textbook synthesizes modern concepts and approaches in the field of project management and is designed for use in project management courses. The material is based on the recommendations of the International Project Management Association (IPMA) and international standards ISO 21500 and ISO 21502.
It meets the requirements of the latest generation of federal state educational ...
Added: October 10, 2026
Trotsuk I., Социологическое обозрение 2026 Т. 25 № 3 С. 351–385
For the professional (in social sciences or humanities) reader David Graeber is a somewhat controversial figure. On the one hand, he is a remarkably successful foreign author in Russia: all his major books have been published in Russian, although his texts and reactions to them have been rather modestly represented in scientific journals. On the ...
Added: October 9, 2026
Aleskerov F. T., Вайншток А. П., Делахова А. М. et al., Информационные процессы 2026 Т. 26 № 3 С. 895–913
The development and effective management of territorial entities are priority issues for all states, particularly in the context of the digital transformation of public administration. Over the past decade, the integration of information technologies into municipal and regional planning has significantly altered approaches to strategic development, service delivery, and public engagement. This paper describes the ...
Added: October 9, 2026
Petrovskiy V., Социальная психология и общество 2026 Т. 17 № 1 С. 183 – 186
The article discusses the paper by G.V. Akopov “Stages of categorical design of social psychology in Russia (on the 95th anniversary of B.D. Parygin)”, published in issue 2 (2025) of the journal “Social Psychology and Society”. ...
Added: October 9, 2026
Bessonova E., Popova S., Fedulova M., Emerging Markets Review 2026 Vol. 75 Article 101564
To mitigate the shocks caused by the pandemic-related restrictions, many governments implemented extensive support measures for companies facing sharp declines in revenues. In Russia, loan guarantee programmes allowed many firms to apply for loans during the pandemic. As a result, the number of small loans soared. Participation in the loan guarantee programmes helped firms in ...
Added: October 8, 2026
Gavrilova E., Novoselova K., Myachykov A. et al., Psychology. Journal of the Higher School of Economics 2026 Vol. 23 No. 3 P. 498–511
The term “broad autism phenotype” (BAP) refers to individuals who do not meet the diagnostic criteria for autism but share some of its features, including social difficulties and atypicalities in visual perception and attention that have been linked to a detail-oriented cognitive style. To examine both the cognitive and social aspects of BAP, we employed ...
Added: October 8, 2026
Kuzminov Y., Koshel A., Kruchinskaia E., Russian Journal of Economics 2026 No. 12(3) P. 311–334
The expansion of digital platforms and ecosystems is reshaping consumption and the structure of modern markets. In the Russian context, a representative survey conducted by the authors indicates frequent online purchasing driven primarily by time savings, broader assortment and price accessibility. Platforms thus generate consumer benefits, including non-monetary gains that are not fully captured by ...
Added: October 8, 2026
Rozhdestvenskaya E., Abramov R., Журнал социологии и социальной антропологии 2026 Т. 29 № 3 С. 244–274
The article presents an experimental study at the intersection of social anthropology and qualitative sociology. The empirical basis is a corpus of 18 short biographical sketches of collective farm peasant women from the village of Vysheley, Penza Region, created at the end of the Soviet period by school local historians and discovered by one of the authors during a ...
Added: October 7, 2026
Aleskerov F. T., Chaika E., Дерендяев А. Б. et al., Procedia Computer Science 2026 No. 287 P. 590–595
Under conditions of dynamic socio-economic changes, effective planning and decision-making are key factors in ensuring a high quality of life for the population in territories. This paper presents a decision support system for territorial administrations for the development and implementation of sustainable development strategies, using one of the regions of the Russian Federation – the ...
Added: October 7, 2026
Gajiyev A., Deviatko I. F., Conflict Resolution Quarterly 2026
This paper explores the factors influencing ordinary judgments of justice in warfare, drawing primarily on normative theories of just war. By examining the alignment between the philosophical principles of just war and ordinary normative judgments, we explore the extent to which lay moral evaluations of war are shaped by the principles articulated in normative just ...
Added: October 7, 2026
Nefedova A., Shmatko N., Antonova E., Социологические исследования 2026 № 9 С. 52–69
This article analyzes the transformation of professional competencies of researchers in the context of growing interdisciplinarity and the digitalization of science. The aim of the study is to identify the structural gap between the normative expectations of the scientific community and the actual outcomes of the research personnel training system in Russia. The theoretical framework ...
Added: October 6, 2026
Kuzminov Y., Kruchinskaia E., Koshel A. et al., М.: Издательский дом НИУ ВШЭ, 2026.
В научном докладе цифровые платформы впервые рассмотрены не как частный сегмент цифрового рынка, а как новый институциональный механизм организации экономики. В одной исследовательской рамке соединены экономика, право, социология, компьютерные науки, информационная безопасность, данные бизнеса и регуляторная практика — все то, что позволяет взглянуть на платформы как на институт со своими правилами игры. Особую ценность работе ...
Added: October 6, 2026
Nikulina Y., Jamali Jaghdani T., Götz L. et al., / Series "Working Papers". 2026.
The impact of state subsidies on Russia's post-Soviet dairy output remains controversial; this study provides an empirical analysis of that relationship. Using an unbalanced panel dataset of 123 dairy enterprises in the Leningrad Region spanning the period from 2010 to 2023, we employ stochastic frontier analysis to assess these relationships. The results indicate that subsidies ...
Added: September 30, 2026
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2026. № WP3/2026/02.
The paper is the first attempt in the Russian literature to assess returns to platform employment in the Russian labor market. The theory offers no clear predictions regarding its impact on workers’ earnings: there might be both a premium and a penalty. We distinguish three groups of workers: employees; self-employed using internet-platforms; self-employed not using ...
Added: September 28, 2026
Usvitskiy A., Mizyakov V., / Series "SSRN Working Paper Series". 2026.
Added: September 24, 2026
Lola I. S., Семенова М. Т., Усов Н. А., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет информационно-аналитический материал «Деловой климат в розничной торговле в I квартале 2026 г.», подготовленный в рамках Программы фундаментальных исследований НИУ ВШЭ на основе ежеквартальных конъюнктурных опросов руководителей 3,4 тыс. организаций розничной торговли, проводимых Федеральной службой государственной статистики в 85 субъектах Российской Федерации. Обследование проводится на ...
Added: September 21, 2026
Lola I. S., Семенова М. Т., Усов Н. А., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет информационно-аналитический материал «Деловой климат в розничной торговле во II квартале 2026 г.», подготовленный в рамках Программы фундаментальных исследований НИУ ВШЭ на основе ежеквартальных конъюнктурных опросов руководителей 3,4 тыс. организаций розничной торговли, проводимых Федеральной службой государственной статистики в 85 субъектах Российской Федерации. Обследование проводится на ...
Added: September 18, 2026
Veselov S. V., М.: КнигИздат, 2026.
26-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегоднике анализируются основные проблемы современного рекламного рынка. ...
Added: August 31, 2026