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Regular version of the site

Book chapter

Управление знаниями о клиентах в эпоху цифровизации

С. 102-106.
Мукин К. С.

Nowadays commercial organizations are often facing with necessity to better understand their clients. Today information technologies allow to create a consistent collection and consolidation of clients’ information and make possible forming of knowledge about client base and every single client. Aim of the following article is to study these processes, influence of digitalization on them, related diffi culties and application fi elds of customer knowledge.