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Использование инструментов цифрового маркетинга российскими медиапроектами: создание и уточнение классификации
Коммуникации. Медиа. Дизайн. 2022. Т. 7. № 3. С. 63–97.
Chaltsev V.
The paper examines the promotion of media projects on the Internet, which is an important issue in the context of the rapid information technology development. Firstly, the authors present the overview of previous research to develop a generalized classification of groups of promotion tools. Then, with the help of in-depth semi-sctructured interviews with the promotion experts of Russian media projects, the classification refinement is carried out which results in the formation of four new groups and removal of Programmatic Advertising as a separate group.
Language:
Russian
Degterev D. A., Морозенская Е. В., Азия и Африка сегодня 2026 № 7 С. 73–77
Abstract
The International Scientific Conference “Strategies for Industrial Development of African Countries,” attended by representatives of the domestic and international (primarily African) academic community, as well as representatives of Russian government agencies and business circles, was held at the Institute for African Studies of the Russian Academy of Sciences by the Center for Transition Economy Studies ...
Added: July 18, 2026
Михайлов И. А., М.: ФГБУ "Издательство "Наука", 2023.
Предложены основные направления совершенствования планирования, организации и оплаты медицинской помощи, лекарственного обеспечения, информатизации и оценки технологий здравоохранения. Рекомендованы такие мероприятия, как конкретизация программы государственных гарантий бесплатного оказания гражданам медицинской помощи, создание системы общедоступного лекарственного обеспечения, использование клинико-статистических групп для оплаты медицинской помощи при ряде хронических неинфекционных заболеваний в амбулаторных условиях, формирование механизма привлечения соплатежей при ...
Added: July 16, 2026
Emelyanova O., Восток. Афро-азиатские общества: история и современность 2024 No. 1 P. 153–164
Food security in Japan has been under observation of analytics in both Japan and abroad as it is one of the key national security issues. Leading academic researchers of this issue in Japan include Suzuki N., Takeya T.,Yamamoto R. and Oguchi H. However, the main focus of their analysis is the social aspect. The English ...
Added: July 16, 2026
Aleshin D., Бирюков Е. С., Булатов А. С. et al., Аспект Пресс, 2025.
Учебное пособие подготовлено коллективом российских экономистов-международников, преимущественно из МГИМО. Оно посвящено анализу особенностей незападных экономических систем, а также участия данных стран в международных экономических отношениях.
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Added: July 15, 2026
Degterev D. A., Степанова В. С., Международное право и международные организации 2025 № 3 С. 93–109
The issues of monetary cooperation between France and the member states of the West African Monetary Union (WAMU) have received wide coverage in academic literature. However, the phenomenon of the CFA franc as the "last colonial currency" of Africa is considered mainly in a journalistic vein, in a political and historical context, less often – ...
Added: July 15, 2026
Degterev D. A., Кирикова Т. Н., Россия и мир: научный диалог 2025 № 4 С. 37–57
This study focuses on the African policy of the Trump administration during his second term. The authors analyze why the formal framework for strategic planning in Africa proved too restrictive for the new US administration. Particular attention is paid to the consistent decline in international aid as a part of US African strategy. During Trump’s ...
Added: July 15, 2026
Cham: Springer, 2026.
In this ambitious two-volume open access collection of essays, a diverse group of scholars worldwide reflects on the past, present and future of the (comparative) regionalism research program. Volume I provides building blocks for regionalism studies in the coming years by indicating what a pluralistic theoretical and methodological toolbox to study regions could look like, ...
Added: July 15, 2026
Karpova N. S., Союзное государство 2026 № 6(232) С. 87–89
The article examines the peculiarities of the formation of Belarusian enterprises, the factors of their competitiveness, high export potential, and the culture of marketing work. The author raises the question of ways to strengthen integration processes within the Union State by understanding the competitive advantages of its participants, creating conditions for the growth of mutual ...
Added: July 14, 2026
Economies 2026 Vol. 14 No. 07 P. 277
The increasingly rapid process of de-dollarization in the context of growing geopolitical fragmentation has significantly altered the monetary dynamics of the global economy, thereby posing important questions about economic resilience and sustainable development in the emerging world. This research investigates de-dollarization-related macro-financial conditions and their association with economic resilience in the BRICS+ countries during the ...
Added: July 14, 2026
Yusupova G. F., Вопросы экономики 2026 № 7 С. 70–91
The rules for collecting, processing and using personal information affect the
distribution of surpluses both between firms in markets and between firms and
consumers. Regulating the turnover of personal data is fundamental for sellers
in the digital economy, including digital platforms. To prevent the risks of pri
vacy violations and manipulation of consumer choice, the legislator restricts the
collection and ...
Added: July 13, 2026
Абрамова И. О., Аду Я. Н., Анише Т. Э. et al., Институт Африки РАН, 2025.
Данная монография посвящена анализу концепции суверенитета африканских государств как в теоретическом, так и практическом ключе. Рассматриваются экономический, ментальный, языковой и культурный, информационный и образовательный аспекты африканского суверенитета. Исследуется роль региональных интеграционных группировок, а также внешних акторов в контексте суверенизации Африки. Особое внимание уделяется роли РФ в укре- плении суверенитета стран континента.
Монография формирует целостное представление по ...
Added: July 13, 2026
Grebnev L., Вопросы философии 2026 № 7 С. 5–15
In the coming millennium, the transformation of our world has become a matter
of global concern. The first attempts to move in this direction were unsuccessful.
The globalization of economic activity is being replaced by the formation of relatively
autonomous macroregions. But it would be a mistake to assume on this
basis that joint dominion over the entire planet ...
Added: July 11, 2026
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Родичев А. И., Zinyakov Y., Вестник Московского университета. Серия 6: Экономика 2026 Т. 61 № 2 С. 340–357
This paper analyzes discrepancies between direct and mirror data in Russia's foreign trade statistics over the period of 2003-2024. Special attention is given to assessing the impact of sanction policies on the level of statistical discrepancies, which reflect trade costs, manipulations in customs and tax reporting, as well as structural changes in logistics and the ...
Added: July 10, 2026
Kuzminov Y., Kruchinskaia E., Вопросы экономики 2026 № 7 С. 5–27
The year 2026 marks the 250th anniversary of Adam Smith’s “An inquiry into the nature and causes of the wealth of nations”, the work that had laid the foundations of economic science. The three factors of production Smith implicitly introduced — labor, land, and capital — no longer operate in their pure form: the digital ...
Added: July 9, 2026
Sizova A., Барнаул: Алтайский государственный педагогический университет, 2026.
В сборник включены научные статьи, посвященные различным аспектам социально-экономической и культурной истории Сибири в контексте внутренней и внешней политики России. Сборник посвящен 70-летию со дня рождения известного ученого, педагога, просветителя и общественного деятеля, доктора исторических наук, профессора Александра Владимировича Старцева (1956–2019).
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Added: July 8, 2026
Besstremyannaya G., Кузнецова Ю., Прикладная эконометрика 2026 Т. 82 С. 26–46
This paper studies the technical efficiency of Russian retail companies in 2019 to 2023 using stochastic frontier analysis (SFA) with the Battese and Coelli (1995) model. A translogarithmic production function is employed for estimations. The dependent variable is company revenue, and the production factors are the average number of employees, fixed assets, and assets less ...
Added: July 8, 2026
Yin Z., Terra Linguistica 2026 Vol. 17 No. 2 P. 152–168
Abstract. In the context of global communication, the construction of national images in the media has evolved from passive reporting to active meaning modulation. Using China as a case study, this research introduces the Semiotic Intensity Approach (SIA) to quantify how news media integrate verbal, visual, and layout resources to either amplify or attenuate specific ...
Added: July 8, 2026
Dormidontova Y., Central European Business Review 2026 Vol. 15 No. 2 P. 69–90
This study examines the individual factors of artificial intelligence (AI) implementation by small and medium-sized enterprise (SME) owners, based on a survey of 499 respondents in Russia. Drawing on Innovation Diffusion Theory, the Technology Acceptance Model (TAM), and stakeholder-oriented sustainability approach, the analysis shows that SME owners who already use AI for private purposes are ...
Added: July 7, 2026
Колбин Е. И., Кубанцева Е. В., Selskiy A. et al., М.: ИСИЭЗ ВШЭ, 2026.
The monograph represents a comprehensive interdisciplinary study devoted to a conceptual analysis of customer centricity, identifying current trends and prospects for its development in the context of intensive digital transformation.
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Added: June 23, 2026
Дементьева К. В., Костина А. Г., Неофилология 2024 Т. 10 № 3 С. 666–680
INTRODUCTION. Popularization of science plays a significant role in modern society, contributing to the development of domestic science and technology, the formation of an educated and critically thinking society. The purpose of the study is to consider materials on popular science topics as agents of popularization of scientific knowledge for a wide audience MATERIALS AND ...
Added: October 16, 2025
Kanaev E., Southeast Asia: Actual Problems of Development 2025 Vol. 2 No. 2 (67) P. 132–146
The article attempts to specify the extent to which Brunei can contribute to ASEAN-led digital projects and initiatives. As in the current circumstances digital support for trans-boundary cooperation is an indispensable success factor, the paper focuses on the presumable establishment of the unified digital area in Southeast Asia as an enabler of trans-boundary economic and ...
Added: August 3, 2025
Kanaev E., Garaeva A., Southeast Asia: Actual Problems of Development 2025 No. 2(67) P. 66–78
The article analyzes the possibility of making Southeast Asia a unified space of digital marketing by developing tourism global value chains (GVCs). On revealing major consumption trends in Southeast Asia, the authors discuss the extent of maturity of the digital consumer mindset in the region to finally turn to assessing the process of tourism GVC ...
Added: August 3, 2025
Solovyov I., Семенихин В. А., Kushch S., Бизнес-информатика 2023 Т. 17 № 4 С. 57–72
In today’s economy based on knowledge and innovation, the development of absorptive capacity by companies is a critical aspect of business competitiveness. In this study, the tech stack of sites is considered as a specific, measurable part of the digital and innovative development of the company. In the previous literature, there is no clear answer ...
Added: December 4, 2023