Paid Social Data Driven Approach

Научно-издательский центр "XXI век", 2019.

Арженовский И. В., Ершов Д. Е., Мальцев К. В., Chernotalov A.

This publication is unique to the Russian digital marketing market. For the first time, based on a significant amount of evidence, a study of the targeted advertising market was conducted and its parameters were systematized to analyze the current situation, identify branch trends, and forecast further development. Special attention is paid to the efficiency of advertising campaigns in terms of various platforms, goals, branches, formats.

Using the materials of the book you can:

• audit the proposed media plans for targeted advertising on social networks;

• offer the optimal media mix in terms of platforms and formats;

• select relevant advertising inventory depending on the branch of the advertiser and his goals.

The publication is intended for advertisers, medical planners, Internet marketers, as well as for a wide range of specialists in advertising and marketing.

 

Keywords: таргетированная реклама, digital marketing, цифровой маркетинг, targeted advertising, efficiency of advertising campaigns, эффективность рекламных кампаний