Исследование практики коммуникации российских компаний с инвестиционным сообществом
"Investor Relations" is an interdisciplinary sphere of scientific knowledge. The term "Investor Relations" has many meanings and has not been sufficiently studied in Russian academic literature. Some authors consider them to be part of public relations (PR), the other group of scientists refers the IR to the prerogative of finance, while the third group refers it to the marketing basis of the IR. Researchers of Investor Relations believe that IR contributes to reducing uncertainty in the market and thus are particularly relevant in the period of marketing instability.
The literature emphasizes the importance of building long-term relations between the company and external stakeholders, and the same experts noted during the study.
The article is based on the original study of the IR communication practice of Top-300 companies, which together represent about 3/4 (by volume) of the GDP of Russia.
The collected data are combined into 9 clusters and 3 groups according to the author's methodology. As a result, branch patterns were revealed, a positive relationship was established between communication openness and business profitability. These studies show a positive correlation between the communicative openness of companies from the Top-300 in the IR sector and a number of significant financial and economic indicators of their performance.