• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
October 1, 2026
HSE Researchers Show How Congenital Motor Disorders Affect Brain Development
Researchers from HSE University’s Institute for Cognitive Neuroscience have synthesised the findings of their previous studies on brain development in children with obstetric brachial plexus palsy and arthrogryposis. Their analysis shows that impaired motor function in early childhood not only limits children’s motor experience but also affects memory, categorical thinking, and information processing. The study has been published in Frontiers in Psychology.
October 1, 2026
Window into the Body: Scientists Develop Neural Network to Detect Risk of 15 Diseases from Retinal Images
Russian universities, with the participation of HSE University, Sber, and Z-union, have developed a neural network that can simultaneously assess the risk of 15 types of pathology from retinal photographs, including not only eye diseases but also cardiovascular conditions. The AI system can help clinicians detect potentially concerning changes at an early stage, identify signs reflecting the condition of retinal blood vessels, and determine whether a patient may need further examination. The paper has been published in Frontiers in Medicine.
September 30, 2026
'We Did Not Limit the Time for Questions'
The International Laboratory for Supercomputer Atomistic Modelling and Multi-Scale Analysis at HSE University held a major conference on molecular dynamics. Participants had the opportunity to attend all the presentations, while speakers were given as much time as they needed to answer questions. The HSE News Service interviewed Grigory Smirnov, Head of the Laboratory, and Genri Norman, Chief Research Fellow, about the conference preparations and the discussions it generated.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19

Коммуникология. 2022. Т. 10. № 3. С. 43–52.
Kuznetsova E., Земская Ю. Н., Зосименко В. А., Шиян М. Е.
Research target: Media and Communications Economics and Management
Language: Russian
Text on another site
Keywords: marketingadvertisingpublic relationsкоммуникации с потребителямиPublic RealtionsМаркетинг и рекламаCOVID -19 COVID‑19
Similar publications
Скептики или циники: Два лица критики новостей
Kazun A. D., Полития: Анализ. Хроника. Прогноз 2026 № 3 С. 80–98
The article analyzes media skepticism and media cynicism as two forms of critical attitudes toward news. The empirical basis of the study is a nationwide population survey (N = 6,007) conducted in late 2023 and early 2024. The analysis shows that both media skepticism and media cynicism are pronounced in Russian society: while a substantial ...
Added: October 1, 2026
Исламский банкинг и накопление финансовой хрупкости в Саудовской Аравии
Пилюк Е. Р., Rozmainsky I. V., Журнал институциональных исследований 2026 Т. 18 № 3 С. 77–96
This paper analyzes the financial fragility оf cоmpanies in Saudi Arabia frоm 2012 tо 2025 based оn the Hyman Minsky’s financial instability hypоthesis and is the first attempt to apply this theory to a country dominated by Islamic banking. The authors test not only the relationship between the dynamics of financial fragility and the dynamics ...
Added: October 1, 2026
Регулятивное и нерегулятивное давление в ESG-повестке российских компаний
Klaro Ramires P. M., Veselova A., AlterEconomics (ранее - Журнал экономической теории) 2026 Т. 23 № 3 С. 699–718
As Russia transitions toward a green economy and reshapes its sustainable development agenda, understanding the external and internal factors influencing companies’ adoption of ESG principles is increasingly important. The study examines the relationships between external institutional pressure, internal organizational capabilities, and the effectiveness of corporate ESG practices. It focuses on external regulatory and non-regulatory mechanisms, ...
Added: October 1, 2026
Bounds on the derivatives of the log-cumulative distribution function of the multivariate normal distribution
Potanin B., Dolgikh S., Statistics and Probability Letters 2026 Article 110984
We derive bounds on the gradient and Hessian of the log-CDF, ln F(x), of the multivariate normal distribution. These bounds scale linearly and quadratically in ‖x‖ , respectively, with constants depending only on the covariance matrix. We demonstrate the usefulness of these bounds by proving asymptotic normality of the maximum-likelihood estimator of the multivariate probit ...
Added: October 1, 2026
Формирование Китаем технологического суверенитета в области «физического ИИ»: кейс промышленной робототехники
Klochko O., Кузнецова М. П., Пространственная экономика 2026 Т. 22 № 3 С. 73–103
The article assesses China’s technological sovereignty in high-tech industries that form the ecosystem of physical artificial intelligence and its readiness to develop intelligent robotics. The aim of the study is to identify changes in China’s position in the global value chains of these industries through a comprehensive analysis of foreign value added used in production, ...
Added: October 1, 2026
Роль медийных мультимодальных текстов в политической коммуникации
Balakina Y. V., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 3 С. 24–44
This article explores the role of multimodal media texts (MMT) in political communication. MMT are seen as a blend of cultural and symbolic forms, manifested through various semiotic modes such as text, image, sound, and their combinations in the media space. The goal is to elucidate how these texts construct social reality and their functions ...
Added: October 1, 2026
Subsidy Effects on Productivity and Technical Efficiency of Corporate Dairy Farms in the Russian Federation
Nikulina Y., Jamali Jaghdani T., Götz L. et al., / Series "Working Papers". 2026.
The impact of state subsidies on Russia's post-Soviet dairy output remains controversial; this study provides an empirical analysis of that relationship. Using an unbalanced panel dataset of 123 dairy enterprises in the Leningrad Region spanning the period from 2010 to 2023, we employ stochastic frontier analysis to assess these relationships. The results indicate that subsidies ...
Added: September 30, 2026
Трансфертная поддержка российской экономики: ретроспективный анализ в контексте параметров национального счетоводства
Nazarova A. G., Журнал Новой экономической ассоциации 2026 № 3(72) С. 87–104
The article explores how results of constructing aggregate national transfer accounts’ (NTA) estimates can be used for macroeconomic analysis and forecasts of current transfers in home economy. It presents the findings of the author’s study of their transfer modules over retrospective period of more than 10 years. The emphasis in the paper is focused on ...
Added: September 30, 2026
БИБЛИОТЕЧНЫЙ МАРКЕТИНГ 360°: материалы V Всероссийской научно-практической конференции с международным участием : Сборник статей
М.: КноРус, 2026.
В сборнике представлены статьи участников V Всероссийской научно-практической конференции с международным участием «БИБЛИОТЕЧНЫЙ МАРКЕТИНГ 360°», организованной издательской группой «КНОРУС» и Государственным университетом управления, посвященной проблемам формирования маркетинговой стратегии в библиотечно-информационной деятельности и дальнейшего управления ею, а также методологии продвижения библиотечно-информационных услуг в современном мире. Издание предназначено для специалистов научных и образовательных организаций, а также студентов, обучающихся ...
Added: September 29, 2026
Отдача от платформенной занятости на российском рынке труда: «премия» или «штраф»?
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2026. № WP3/2026/02.
The paper is the first attempt in the Russian literature to assess returns to platform employment in the Russian labor market. The theory offers no clear predictions regarding its impact on workers’ earnings: there might be both a premium and a penalty. We distinguish three groups of workers: employees; self-employed using internet-platforms; self-employed not using ...
Added: September 28, 2026
Юридическая хроника
Diskin E., Закон 2026 № 1 С. 92–123
In the January Legal Chronicle our authors comment on several significant legal events that happened at the end of 2025: decisions of the Constitutional Court No. 31-P on the payment of dividends on preferred shares, No. 41-P on VAT, No. 46-P on the fate of seized property in bankruptcy cases; discussion in the EU Council ...
Added: September 28, 2026
Дело жизни. Воспоминания и размышления.
Kossov V. V., НИЦ Инфра-М, 2026.
В книге собраны воспоминания автора, занимавшего высокие государственные посты в управлении экономикой СССР и России, внесшего значительный вклад в отечественную экономическую науку и в подготовку экономистов. В воспоминаниях охвачен протяженный период истории страны, от предвоенных лет и ранее до наших дней. Перед читателем предстают яркие моменты экономического развития страны, процессов принятия решений на высочайшем государственном ...
Added: September 28, 2026
Оценка влияния санкционных ограничений на динамику российской экономики в 2022–2024 годах
Мухаметшин Р. И., Скрыпник Д. В., Экономическая политика 2026 Т. 21 № 4 С. 94–109
The study quantitatively assesses the impact of sanctions on the Russian economy from 2022 to 2024 by estimating the losses due to sanctions and identifying the factors that shaped GDP during this period. The assessment is based on a vector autoregressive model with exogenous variables (VARX). The model examines GDP and its key components: gross fixed ...
Added: September 27, 2026
Современные проблемы управления: исследования, диагностика, решения.
М.: КДУ, 2026.
В сборник, подготовленный при финансовой поддержке Высшей школы современных социальных наук МГУ им М.В.Ломоносова, вошли статьи участников 2-й Международной научно-практической конференции «Современные проблемы управления: исследования, диагностика, решения», организованной высшей школой современных социальных наук МГУ им. М.В. Ломоносова 9-10 октября 2025 г. в Москве. Авторы статей, вошедших в сборник, являются как опытными исследователями в области менеджмента ...
Added: September 26, 2026
Образ Японии как туристической дестинации в русскоязычном сегменте Интернета
Reshetnikova K., Решетников А. К., Маркетинг в России и за рубежом 2025 № 4 С. 69–77
Tourism as an industry became prominent only in recent decades, however it plays an important role in soft power as a diplomacy tool that can shape an image of a country in order to attract visitors and boost its economy. In today's digital age, the Internet plays a key role in shaping travelers’ perceptions of ...
Added: September 26, 2026
Exploring the application of digital technologies in food information to consumer: a systematic literature review
Volpe V., Palladino R., Storlazzi A., British Food Journal 2026 P. 1–27
Purpose The application of digital technologies in food information is profoundly transforming how consumers access, interpret and use nutritional information. This paper systematically reviews digital technologies integrated into food labelling systems and evaluates their impact on consumer behaviour, transparency and informed decision-making. Design/methodology/approach A systematic literature review (SLR) was conducted following the PRISMA protocol, covering peer-reviewed studies published ...
Added: September 25, 2026
ESG and resource acquisition in Chinese startups: The role of financing strategies and resource constraints
Bo S., Christofi M., Battisti E. et al., Technological Forecasting and Social Change 2026 Vol. 2028 P. 1–13
In the face of rising sustainability expectations and limited resources, startups must balance financial objectives with ESG (environmental, social, and governance) goals under uncertainty. This study examines how ESG behavior influences external resource acquisition, financing choices, and strategic outcomes in early-stage enterprises. Drawing on the entrepreneurial learning perspective, we argue that startups refine ESG strategies ...
Added: September 25, 2026
Assessing the Influence of Innovation and Digitalization on Carbon Footprint Across the Middle East, North Africa, and South Caucasus Regions
Kilinc-Ata N., Proskuryakova L. N., Natural Resources Forum 2026 P. 1–18
The convergence of energy transition and digitalization represents two pivotal trends in the global economy that complement each other. The decrease in carbon dioxide (CO2) emissions is facilitated by larger Internet access and more substantial investments in research and development. This study sheds light on the dual impact of digitalization and innovation on CO2 emissions ...
Added: September 25, 2026
Особенности в маркетинговых коммуникациях в сфере креативной экономики. ХХХ Всероссийская научно-методическая конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью и смежных направлений.
Veselov S. V., М.: [б.и.], 2026.
Сборник статей ведущих преподавателей по рекламе и маркетингу, посвященных вопросам особенностей маркетинговых коммуникаций в сфере креативной экономики. ...
Added: August 31, 2026
Грани белорусского бриллианта. Экономический очерк
Karpova N. S., Союзное государство 2026 № 6(232) С. 87–89
The article examines the peculiarities of the formation of Belarusian enterprises, the factors of their competitiveness, high export potential, and the culture of marketing work. The author raises the question of ways to strengthen integration processes within the Union State by understanding the competitive advantages of its participants, creating conditions for the growth of mutual ...
Added: July 14, 2026
English for Specific Purposes: Digital Design and Programming
Velikaya E. V., Baranova T., Джахангирова В. С. et al., M.: Национальный книжный центр, 2026.
Учебное пособие предназначено для обучения академическим навыкам чтения, говорения и письма на основе статей из научно-популярных журналов по различным профилям: образование, программирование, лексика гейм-дизайна, продуктовые исследования, создание цифровых продуктов для различных сфер жизни, UX-исследования и юзабилити-тестирование, маркетинг игр и цифровых продуктов. Упражнения, разработанные для каждого урока, ориентированы на развитие профессионального вокабуляра, написание обобщений (summary) и ...
Added: July 3, 2026
Структура музыкальной индустрии Южной Кореи: особенности работы и медиапродвижения музыкальных компаний и групп
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Практики использования технологии дипфейк в современных аудиовизуальных медиа: этические рестрикции
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Пандемия COVID‑19 и потребление табачной и никотинсодержащей продукции: обзор литературы
Салагай О. О., Сахарова Г. М., Антонов Н. С. et al., Общественное здоровье 2022 Т. 2 № 2 С. 29–39
The fight against the COVID‑19 pandemic has led to the implementation of unprecedented measures in countries, including self-isolation, which have had a significant impact on people’s behavior and could lead to a change in the consumption of tobacco and nicotine-containing products. This article provides an overview of studies evaluating smoking behavior change and its impact ...
Added: April 9, 2026
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit