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Российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19
Коммуникология. 2022. Т. 10. № 3. С. 43–52.
Кузнецова Е. А., Земская Ю. Н., Зосименко В. А., Шиян М. Е.
Dormidontova Y., Central European Business Review 2026 Vol. 15 No. 2 P. 69–90
This study examines the individual factors of artificial intelligence (AI) implementation by small and medium-sized enterprise (SME) owners, based on a survey of 499 respondents in Russia. Drawing on Innovation Diffusion Theory, the Technology Acceptance Model (TAM), and stakeholder-oriented sustainability approach, the analysis shows that SME owners who already use AI for private purposes are ...
Added: July 7, 2026
Kozlov N., Semenova M., Journal of Corporate Finance Research 2026 Vol. 20 No. 2 P. 108–135
This paper introduces a novel approach to identifying and operationalizing political connections of banks. We manually code 2,598 bankers who owned or worked in 115 Russian banks between 2015 and 2021 to classify political connections and uncover their institutional patterns through cluster analysis. We propose a set of variables that capture the origins, relevance, and ...
Added: July 6, 2026
Grebnev L., Вопросы философии 2025 № 6 С. 105–116
The relevance of the topic is related to the fact that after the complete abandonment of real values in the 1970s of the main means of international settlements - the US dollar – there is a growing feeling that money increasingly represents an illusory reality. The article begins with an analysis of the illusions associated ...
Added: July 6, 2026
Volkova N., Кочетков Н. В., Чикер В. А., Психологическая наука и образование 2026 Т. 31 № 3 С. 35–49
Context and relevance. Artificial intelligence is a technology with the potential to fundamentally transform all spheres of human life. Its rapid integration into everyday reality intensifies research dedicated to the psychology of using neural networks. However, the development of empirical research in the Russian scientific field is limited by the lack of validated psychodiagnostic tools that ...
Added: July 5, 2026
Moskvina Z. О., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 2 С. 398–408
Abstract. This article explores the semantic and cognitive mechanisms governing the functioning of the lexeme “irreversibility” (Unumkehrbarkeit) within contemporary German media discourse covering the crisis in German-Russian relations. The study tests the hypothesis that the use of irreversibility semantics in the mass media serves as a rhetorical strategy intended to reinforce the perception of ongoing ...
Added: July 3, 2026
Ershova N. V., Журнал институциональных исследований 2026 Т. 18 № 2 С. 82–97
This article, based on a survey data from 1,860 Russian manufacturing enterprises, analyzes the
scale of enterprise participation in science-industry collaboration (SIC), defines the characteristics of
enterprises that are more actively involved in SIC, and identifies regional institutional factors that
contribute to increased enterprise participation in SIC using correlation analysis. It is shown that
Russian manufacturing firms are very ...
Added: July 3, 2026
Podrugina A., Романова В. А., Пространственная экономика 2026 Т. 22 № 2 С. 56–85
Исследование посвящено анализу институциональных усилий развивающихся стран по дедолларизации и укреплению роли национальных валют. На основе систематизации теоретических подходов к интернационализации валют авторы разрабатывают новый аналитический инструмент – Индекс институционального развития финансового рынка в национальных валютах. Методология индекса охватывает четыре ключевых направления политики: использование валюты в международных расчетах, создание валютных своп-линий между центральными банками, развитие ...
Added: July 3, 2026
Velikaya E. V., Baranova T., Джахангирова В. С. et al., Национальный книжный центр, 2026.
Учебное пособие предназначено для обучения академическим навыкам чтения, говорения и письма на основе статей из научно-популярных журналов по различным профилям: образование, программирование, лексика гейм-дизайна, продуктовые исследования, создание цифровых продуктов для различных сфер жизни, UX-исследования и юзабилити-тестирование, маркетинг игр и цифровых продуктов. Упражнения, разработанные для каждого урока, ориентированы на развитие профессионального вокабуляра, написание обобщений (summary) и ...
Added: July 3, 2026
Repina E., Багдасарьян Н. Г., Беликова А. А. et al., М.: КДУ, 2026.
Главная цель учебного пособия "Информационно-медийное пространство мировой политики" состоит в том, чтобы ознакомить учащихся с ключевыми теоретико-методологическими основами изучения медиа-информационного аспекта политических коммуникаций, а также сформировать у них набор компетенций, необходимых для практической работы со СМИ в сфере мировой политики и международных отношений. Учебное пособие предназначено для студентов и магистрантов вузов, обучающихся по специальностям международные ...
Added: July 2, 2026
Anikeev K., AlterEconomics (ранее - Журнал экономической теории) 2026 Т. 23 № 2 С. 410–428
This study empirically tests the deposit channel hypothesis, which holds that increases in deposit markups cause liquidity outflows from the banking sector and a contraction in credit supply. The central question is whether deposit substitution effects, whereby depositors shift funds to other financial instruments during monetary tightening, are reflected in banks’ balance sheets and aggregate ...
Added: July 2, 2026
Kuzminov Y., Koshel A., Kruchinskaia E. et al., BRICS Law Journal 2026 Vol. 13 No. 2 P. 5–36
Today’s economy is undergoing a fundamental institutional shift in which digital ecosystems have emerged not only as a key driver of development but also as a critical condition for market access for billions of users. Despite the rapid global proliferation of these phenomena, the evolution of legal regulation—from e-commerce and data protection to antitrust oversight ...
Added: July 2, 2026
Kuzminov Y., Kruchinskaia E., Россия в глобальной политике 2026 Т. 24 № 4 С. 92–109
В статье анализируется структурный разрыв между увеличивающейся когнитивной нагрузкой и снижающейся отдачей от неё. Подход, при котором развитие научных и образовательных школ, ориентированных на тренировку суждения, может стать альтернативой количественному наращиванию вычислительных мощностей, которое служит основной стратегией Китая и США. Применительно к России традиция фундаментального образования и сильных исследовательских школ приобретает в новых условиях значение ...
Added: July 1, 2026
Saakyan T. V., Барабанова Ю. В., Финансовый журнал 2026 Т. 18 № 3 С. 110–121
In this article the authors aim to determine the place and role of methodological guidelines within the system regulating internal state financial control. The research holds both theoretical and applied significance, as a scholarly interpretation of this issue has not been previously undertaken and its examination will enable the full potential of the studied methodological ...
Added: July 1, 2026
Федорова В. С., Zavertiaeva M. A., Экономический журнал Высшей школы экономики 2026 Т. 30 № 2 С. 276–312
Crowdfunding is a relatively new method of project financing that involves raising funds from a large number of non-professional investors. Despite the rapid growth of this sector, only about 41.98% of crowdfunding campaigns are successful, which highlights the need to identify factors that increase the likelihood of successful fundraising. This study aims to address the ...
Added: July 1, 2026
Grigoreva M., Соколова Е. Н., Знак: проблемное поле медиаобразования 2026 № 1 С. 92–101
The article analyzes representations of grandmothers’ and grandfathers’ images in the digital family discourse of the Russian social media segment. Based on a corpus of more than two million public posts from September 2023 to September 2024 collected via Brand Analytics, we extracted a subcorpus of 82 138 posts mentioning the older generation. The study ...
Added: June 30, 2026
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Салагай О. О., Сахарова Г. М., Антонов Н. С. et al., Общественное здоровье 2022 Т. 2 № 2 С. 29–39
The fight against the COVID‑19 pandemic has led to the implementation of unprecedented measures in countries, including self-isolation, which have had a significant impact on people’s behavior and could lead to a change in the consumption of tobacco and nicotine-containing products. This article provides an overview of studies evaluating smoking behavior change and its impact ...
Added: April 9, 2026
Islentyeva Anna, Zimmermann E., Zeitschrift fur Anglistik und Amerikanistik 2023 Vol. 71 No. 3 P. 265–292
This study aims to analyse the key discursive strategies employed in the representation of masculinity (and femininity) in contemporary food and beverage advertising in a sample of 35 print advertisements launched between 2000 and 2020. Food and beverages constitute utilitarian products, in contrast to hedonic products. This study analyses posters that promote products that fit ...
Added: March 11, 2026
Islentyeva Anna, Zimmermann E., Schützinger N. et al., Critical Discourse Studies 2024 Vol. 21 No. 4 P. 418–441
This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances and clothing. ...
Added: March 9, 2026
Miske O., Abatayo A. L., Daley M. et al., Nature 2026 Vol. 652 P. 126–134
Published claims should be reproducible, yielding the same result when applying the same analysis to the same data. ...
Added: January 19, 2026
Afanasyeva O. V., Серегин Г. Е., Erofeeva Y., Труды по интеллектуальной собственности 2025 Т. 53 № 2 С. 67–77
The article examines the features of promoting betting companies related to socially risky categories of services. Currently, there is a widespread practice of using individualization tools of bookmakers in the official names of sports events, teams, and facilities. The authors identify analyze current advertising legislation and emerging law enforcement practices in terms of risk-based games ...
Added: October 30, 2025
Tretyak O., Российский журнал менеджмента 2025 Т. 23 № 2 С. 153–167
Purpose: to substantiate the necessity of developing a new conceptual framework for marketing (paradigm shift) in the context of structural changes in the external environment, and to outline the contours of the emerging paradigm. Methodology: this paper is based on the author’s extensive experience teaching and researching the field of adapting marketing concepts to environmental changes ...
Added: October 29, 2025
Veselov S. V., КнигИздат, 2025.
25-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегодники анализируются основные проблемы современного рекламного рынка. ...
Added: September 15, 2025