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Проектный подход при обучении студентов планированию и организации PR-кампаний
С. 33–38.
Arkhangelskaya I., Архангельская А. С.
The authors describe their experience of project teaching university Bachelor level students whose majors are «Management» as well as «Advertising and Public Relations» how to plan and organize PR-campaigns. планированию и организации PR-кампаний. Educational process was organized according to the algorithm: from a small hypothetical situation to a real case and later to a project. Analytical, managerial skills, teamwork, and communication in traditional and new media were being developed. Problem-solving and getting insights into regional specifics were keys to the successful result.
In book
Издательство Челябинского государственного университета, 2020.
Кривоносов А. Д., Филатова О. Г., Шишкина М. А., Издательский дом Питер, 2026.
В книге представлены основополагающие понятия теории связей с общественностью в соответствии с классической моделью коммуникационного процесса. Подробно рассмотрены такие вопросы, как субъекты и объекты PR-деятельности, наука о связях с общественностью, инструменты и технологии, продукты и результаты PR. Адресовано студентам вузов, обучающимся по направлению 42.03.01 «Реклама и связи с общественностью», а также для магистров, преподавателей, аспирантов ...
Added: February 9, 2026
Shomova S., В кн.: Связи с общественностью: Теория, практика, коммуникативные стратегии. 3 издание, исправленное и дополненное.: М.: Аспект Пресс, 2026. Гл. 1 С. 8–21.
The first chapter, significantly expanded and supplemented in comparison with previous editions of the textbook, speaks about the discussions around the definition and essence of public relations; examines the differences between this type of communication and "related" types of activities - advertising, propaganda, branding; lists the main areas of public relations, their leading functions and ...
Added: February 6, 2026
Гринберг Т. Э., Евстафьев В. А., Красавченко И. А. et al., М.: Аспект Пресс, 2026.
The textbook reflects the main directions of studying public relations in the context of the communication concept. The handbook discusses the theory and methodology of public relations, the essence, functions, principles, structure of public relations institutions, features and principles of corporate information. Special attention is paid to public relations technologies, personal and corporate image management ...
Added: February 6, 2026
Kozhemyakin E., Знак: проблемное поле медиаобразования 2021 Т. 1 № 39 С. 26–36
Традиционное PR-образование ориентировано на формирование компетенций в сфере работы отдельно с лингвистическим и визуальным контентом. В то же время современные технологические и коммуникационные вызовы требуют от PR-специалистов способностей формировать и транслировать смысловые комплексы с помощью синтетических коммуникационных средств, в которых вербальные и невербальные единицы представлены недискретно, а также с помощью новых мультимедийных жанров PR-материалов. Современные ...
Added: September 16, 2023
Брюхно А. С., Вестник Санкт-Петербургского университета. Серия 12: Социология 2022 Т. 15 № 3 С. 238–251
The article explores the use of social media in Russian non-governmental non-profit organizations. The role of social media as a PR and promotion tool and as a tool for attracting financial resources is considered. Based on the secondary data of the All-Russian representative survey of NGO leaders conducted by the Centre for Studies of Civil ...
Added: February 8, 2023
Abramov R., Mikhaylova O., Мониторинг общественного мнения: Экономические и социальные перемены 2023 № 1 С. 204–227
Information and communication technologies significantly influence the habitat of the contemporary professionals: labor process, competences, and the public image. To date, there is a plenty of studies which describe how digitalization and ICT affect the professional practices, however there is the lack of research which features the beginning of these technological transformations. Russian-languaged sociological studies ...
Added: December 6, 2022
Земская Ю. Н., Шиян М. Е., Зосименко В. А., Коммуникология 2022 Т. 10 № 3 С. 43–52
The article discusses the Russian practice of promoting food delivery services during the COVID-19 pandemic. The study is based on the analysis of documents with elements of statistical and comparative analysis. The authors attempted to collect and systematize data on the use of communication tools by business enterprises during the lockdown period. The article presents ...
Added: October 30, 2022
Katkova Svetlana, East European Scientific Journal 2021 Vol. 5 No. 4 (68) P. 27–32
The article notes the main characteristics for different schools of PR (such as schools of the USA, Great Britain, France and Germany), but it is devoted to a retrospective analysis of the institutionalization of the professional public relations industry in Italy in the 1950s-1980s. The formation and development of the professional PR-community is considered through ...
Added: May 20, 2021
Yefanov A., Tomin V., , in: Dynamics of Media SystemsVol. I.: Chelyabinsk State University , 2021. P. 131–137.
The article provides a theoretical justification for the phenomenon of syncretism of journalism and PR in the modern media space under the conditions of dynamic media and communication processes. The main focus is on the industry's and education's transformations. From the authors' point of view, the syncretism of journalism and PR is explained from the ...
Added: April 8, 2021
Istyagina-Eliseeva E., Актуальные вопросы физической культуры и спорта 2000 Т. 3 С. 218–222
Added: December 8, 2020
Abramov R., Социологические исследования 2020 № 11 С. 96–106
This article is devoted to the analysis of the establishment of professional associations in
the field of PR in Russia in the context of the professionalization of this field in the post-Soviet space. The
theoretical and methodological framework of the study is the critical ecology of the profession, which
allows you to cover different levels of life of ...
Added: November 30, 2020
Издательство Челябинского государственного университета, 2020.
В сборник включены материалы участников научно-практической конференции, посвященной поиску ответов на вызовы технологического развития отрасли рекламы и PR, снятие противоречий, возникающих в области современной подготовки и профессионализации рекламистов и PR-менов, уточнение проблемных зон развития и перспективных направлений совершенствования рекламы и PR. Издание адресовано специалистам в области медиа, рекламы и PR, научным работникам и преподавателям высшей ...
Added: May 14, 2020
Gorodnova A., Tsar'kov A. S., В кн.: Россия: тенденции и перспективы развития. Ежегодник. Вып. 14 / РАН. ИНИОН. Отд. науч. сотрудничества. – М., 2019. – Ч. 1.Ч. 1. Вып. 14.: М.: ИНИОН РАН, 2019. С. 909–918.
The article discusses the problems of developing and implementing strategies in the regions. One of the key problems is that in our country at the territorial level, modern approaches are not sufficiently used in managing socio-economic development. And this does not allow creating strategies that sufficiently meet current socio-economic, technological and other conditions. At the ...
Added: March 12, 2020
Wiley-Blackwell, 2021.
strategic communication ...
Added: January 9, 2020