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ОСНОВНЫЕ НАПРАВЛЕНИЯ ПАБЛИК РИЛЕЙШНЗ В МЕЖДУНАРОДНОМ ОЛИМПИЙСКОМ ДВИЖЕНИИ
Теория и практика физической культуры. 2001. № 7. С. 15-17.
Istyagina-Eliseeva E., Актуальные вопросы физической культуры и спорта 2000 Т. 3 С. 218-222
Added: December 8, 2020
Istyagina-Eliseeva E., Актуальные вопросы физической культуры и спорта 2000 Т. 3 С. 222-226
Added: December 8, 2020
Orlov I. B., Вопросы правоведения 2009 № 1 С. 57-66
The author believes that today propaganda is a two way mechanism of communication. In addition to imposing and informational pressure, it involves the formation of public opinion on the basis of awareness of the benefits of the proposed policy for the society. Propaganda is not only a tool of ideology, but also an independent element ...
Added: November 6, 2015
Istyagina-Eliseeva E., Социология. Журнал Российской социологической ассоциации 2015 № 1 С. 109-112
The article is devoted to the analysis of methods of promotion of physical culture and sports in our country in the first half of the twentieth century. The relevance of the material is determined by the fact that professional historians rarely address the issues of the formation and development of sports propaganda in the Soviet ...
Added: December 8, 2020
Istyagina-Eliseeva E., Бариеникова Е. Е., Социология. Журнал Российской социологической ассоциации 2015 № 2 С. 81-86
The article "History of sports propaganda in the period 1945-1991" is devoted to the analysis of methods of propaganda and agitation of physical culture and sports in the USSR in the second half of the twentieth century. The relevance of the study is due to the need to intensify work on civil and Patriotic education ...
Added: December 8, 2020
Kazun A. D., Мониторинг общественного мнения: Экономические и социальные перемены 2016 Т. 131 № 1 С. 256-271
The article analyzes key strategies of deproblematization of the economic sanctions (and Russian food embargo) which were used in four Russian printed editions from March 2014 to December 2014: Rossiyskaya Gazeta (pro-governmental, 945 articles), Novaya Gazeta (oppositional, 396 articles), Argumenty i Fakty (popular mass newspaper, 258 articles) and Kommersant (business magazine, 1574 articles). Thus, we ...
Added: March 2, 2016
Yefanov A., Коммуникология 2018 Т. 6 № 3 С. 34-40
The article substantiates the phenomenon of media piarisation. The emphasis is on television and the Internet as multifunctional platforms for implementing PR technologies. There are two directions of media piarisation: political and ideological. It is emphasized, that two of these vectors do not exclude, but rather complement each other, having a number of common points ...
Added: September 17, 2018
Istyagina-Eliseeva E., Вестник спортивной истории 2016 № 2 (4) С. 16-20
The success of the system of sports and Patriotic education in the Soviet Union in the pre-war period was due to a comprehensive approach to promoting a healthy lifestyle, physical education and sports among the population, which combined both direct agitation and more veiled forms of propaganda. ...
Added: December 8, 2020
Kiriya I., International Journal of Communication 2012 No. 6 P. 446-466
This paper provides a conceptual framework for analyzing parallel (or subversive) media activities in Russia that enable Russian media consumers to act independently from official institutionalized sets of rules and constantly violate both traditional rules (based on great state pressure on content) and the globalized capitalist media economy based on commercial interests. These alternative sets ...
Added: September 27, 2012
Kazun A. D., Мониторинг общественного мнения: Экономические и социальные перемены 2018 № 4 С. 109-123
The article systematizes the main provisions of issue ownership theory, according to which politicians and parties closely associated with important issues and perceived as being able to solve them most effectively, receive greater support of population. This theory has gained popularity in recent years. However, the definition of issue ownership and its measurement still causes ...
Added: September 5, 2018
Kazun A. D., Kazun A., Мониторинг общественного мнения: Экономические и социальные перемены 2017 Т. 139 № 3 С. 128-146
December 19, 2016 three tragedies occurred: mass poisoning by surrogate alcohol in Irkutsk, murder of Russian ambassador in Turkey and the terrorist attack at Christmas market in Berlin. Studies show that public opinion about the causes and circumstances of such events is associated with the way these issues are covered in a variety of the ...
Added: July 4, 2017
Gudkov L. D., Вестник общественного мнения. Данные. Анализ. Дискуссии 2009 Т. 101 № 3 С. 84-102
Taking as a basis some theoretical considerations of Yury Levada the author examines the meaning of the category and various types and measures of time for sociology. For a sociologist an important characteristic is social forces which determine time and shape the order of its representation in the form of «history». Accordingly L.Gudkov distinguishes the ...
Added: April 11, 2013
Katkova Y., В кн. : Современный менеджмент: проблемы, гипотезы, исследования [Электронный ресурс]: сб. науч. тр. Вып. 8.: М. : Издательский дом НИУ ВШЭ, 2017. С. 20-32.
This study focuses on the analysis of the financial impact of positive and negative PR-communication on the Russian aviation market. The influence of all types of PR activity on increase in shares sales was found and attributed on the example of three largest Russian airlines. It is also shown that an increase in the number ...
Added: November 26, 2017
Aleksej M. Rutkevič, Studies in East European Thought 2014 No. 66 P. 1-15
Battles of the First World War were accompanied by what was the first full-scale war of words in European history. It was aimed at influencing the public opinion abroad as well as at mobilizing the population at home. Leading intellectuals, including famous scholars, participated in propaganda campaigns waged by the belligerent nations. This text focuses ...
Added: October 21, 2014
Portanskiy A., Мониторинг общественного мнения: Экономические и социальные перемены 2012 № 6 С. 116-127
В статье анализируются общественные дебаты по теме присоединения России к ВТО, прошедшие в 2001-2011 гг. Сам факт таких дебатов, по мнению автора - событие в общественно-политической жизни страны. Объясняя, почему они были необходимы, автор рассматривает такие факторы, затруднявшие проведение дебатов, как слабая информированность их участников, мифологизация проблемы, действие сил «анти-ВТО». Приводится ряд примеров, иллюстрирующих остроту ...
Added: January 30, 2013
Gudkov L. D., Вестник общественного мнения. Данные. Анализ. Дискуссии 2009 Т. 101 № 3 С. 9-21
Нынешний кризис со всей ясностью показал, что сложившаяся в 2000-е гг. в России политическая система не просто консервативна (сопротивляется изменениям ее самой, не способна к инновациям) – это институт, одна из функций которого (смысл его деятельности) – сдерживание, блокирование или даже парализация развития других подсистем общества, включая экономику, науку, образование, коммуникации, гражданское общество, публичную сферу ...
Added: April 11, 2013
Istyagina-Eliseeva E., Бариеникова Е. Е., Вестник спортивной науки 2015 № 3 С. 54-57
The article is dedicated to the analysis of methods of propaganda of physical education and sports in our country in the second half of the ХХ century. The relevance of the material is determined by the fact that professional historians rarely consider the issues of formation and development of sports propaganda in the Soviet Union, ...
Added: December 8, 2020
Shilina M. G., Вестник Тверского государственного университета. Серия: Филология 2014 № 3 С. 253-261
The paper presents the results of analisys of PR texts in Russian media sphere. The author analizes the main transformations of PR text in digital age. ...
Added: November 28, 2016
Kazun A. D., Мониторинг общественного мнения: Экономические и социальные перемены 2014 Т. 124 № 6 С. 98-111
В статье предпринимается попытка использовать новый тип данных (информацию ресурса Google Trends) – статистику поисковых запросов по определенным ключевым словам. Мы анализируем опыт применения данного метода в зарубежных исследованиях и оценивается потенциал его использования. В фокусе нашего исследования оказывается внимание (число поисковых запросов) и отношение населения к произошедшему в августе 2012 года вступлению в ВТО. ...
Added: December 24, 2014
Istyagina-Eliseeva E., Образовательная среда сегодня: стратегии развития 2016 № 1 (5) С. 310-312
Physical education and sports played a very important role in the forming of patriotic stance and national identity of the Soviet people. The approach to sporting patriotic education of Soviet citizens was a complex phenomenon, combining various promotion and motivation practices among the population. ...
Added: December 8, 2020
Warsz. : Neriton, 2011
This volume brings together twenty four articles by eminent historians from around Europe, presented in form of papers at the international conference on the Crimean War (1853-1856) held in Warsaw in 2007. ...
Added: March 10, 2013
Orlov I. B., Новый исторический вестник 2002 № 6 С. 29-41
Образы, приписываемые различным субъектам массовым сознанием, играют немалую роль в системе общественных отношений. При этом коллективные иллюзии являются реальной формой социальной психологии и участвуют в процессе формирования стереотипов поведения. Лишь с течением времени могут обнаружиться их неадекватность и несоответствие действительности. Однако когда те или иные образные репрезентации несут на себе ярко выраженную идеологическую нагрузку, как, ...
Added: January 22, 2013
Russian-Chinese Interaction in the Context of the One Belt — One Road Initiative: Discourse Analysis
Zotova M., Kolosov V. A., Geography and Natural Resources 2019 Vol. 40 No. 4 P. 306-314
This article examines the attitude of the Russian society toward the Russian-Chinese relations in general and toward the Belt and Road Initiative (BRI) megaproject in particular. An analysis is made of the Russian scientific, official and expert discourse, based on methods of critical geopolitics, as well as investigating the grass-roots ideas concerning China and the BRI Initiative. ...
Added: October 28, 2020
Присоединение Средней Азии к Российской Империи и борьба за общественное мнение в России (1840—1910)
Pochekaev R. Y., Электронный научно-образовательный журнал "История" 2014 № 4 С. 45-58
The article examines the “media preparations” of the Russian conquest of the Middle Asia. It analyzes various forces which influenced shaping of public opinion in favor of or against the Russian policy in the Middle Asia. The paper outlines actors of shaping of public opinion and methods they used. ...
Added: October 6, 2014