World of Media 2012. Yearbook of Russian Media and Journalism Studies
Yearbook World of Media has been being published since 2009. It represents an annual review of original researches in the field of media and journalism studies conducted by Russian authors from diverse cities and institutions.
World of Media is aimed at promoting the development of Russian media and journalism studies in both national and global contexts, and stimulating a wider public interest in the journalism theories, methods, findings and applications generated by research in communication and allied fields.
Yearbook World of Media is affiliated with National Association of Mass Media Researchers (NAMMI).
World of Media is published in the English language.
The article deals with the issue relating to the analysis of the influence of profound institutional, cultural and communication matrices on the Russian business communication functioning. It also reveals the connection between institutional matrices defining the life of a society as whole, communication matrices regulating social communication and matrices setting frameworks of professional activity in business communication.