Homo Loquens: Актуальные вопросы лингвистики и методики преподавания иностранных языков (2013)
The author deals with a important genre in the theology Literature in Germany "Andacht" ("contemplation")
This article analyzes the main female character in a work of Ildiko von Kürthy "Mondscheintarif". The author defines the behavior of the heroine, who ruins the stereotypes of "correct" gender identity - the female archetype as homemaker , faithful wife , virtuous mother, and highlights the features of the real , the average woman - imperfect , but therefore even more attractive. The article commented the important sign of the new type of identity of the modern woman - the openness of female consciousness, ie prevalence of the demonstrated characteristics over her intrinsic characteristics. Author gives arguments for the need of deconstruction of the existing and reconstruction of new, alternative ideas about gender
In present article is analyzed the role of value stereotype, commercial advertising text’s structural, lexical-grammatical, stylistic and graphic peculiarities in advertising text estimating modality formation allowing advertising to fulfill its basic pragmatic tasks. The author demonstrates how advertising object’s and target public’s specificity determines stereotype’s choice.
The article studies the dichotomy "Self - Other" in semantics of lexical definition representations of Russian and English concept 'puteshestvie/travel". The analysis reveals that while the two concepts are similar in terms of 'destination' and 'number of travellers', they are different regarding 'direction of travel' and 'travel agency involvement'.
Recently there has appeared an increased necessity in publishing research results in the English language to share knowledge and experience. International scientific journals put certain requirements to the quality of the language; therefore, there arise problems concerning the standards of English as a means of scientific publication. It is known that academic style is characterized by formality, logical, coherent and cohesive presentation of arguments, abstraction, nominality, accuracy and the objective attitude of the author to facts stated. These characteristics can be achieved through various techniques of the English language, in particular, through lexical, morphological and syntactic features, which are discussed in the article. Awareness of the English lexical-grammatical system and stylistic peculiarities is considered as a necessary condition for successful inclusion in the scientific world community.
The article is devoted to the study of the development and functional state of the modern English system of phrasal verbs.
The article examines various teaching methods aiming at increasing motivation for English language learning, both professional and academic. Complex development of skills necessary to undersdand lectures and different forms of public speaking, critical evaluation of and analytical approach to their content contribute to forming key competences of a university graduate.