Уши машут ослом. Современное социальное программирование. 3 е издание Исправленное и дополненное
Teaching aid is a series of exercises aimed at assimilation and comprehension of the theoretical course "Russian language and culture of speech." During the study course, students should not only strengthen knowledge in the creation, operation and perception of the text, but also learn how to apply them practically to achieve their communication and marketing purposes. The theoretical material is supposed to fix in the form of case studies and business games.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology.
"Investor Relations" is an interdisciplinary sphere of scientific knowledge. The term "Investor Relations" has many meanings and has not been sufficiently studied in Russian academic literature. Some authors consider them to be part of public relations (PR), the other group of scientists refers the IR to the prerogative of finance, while the third group refers it to the marketing basis of the IR. Researchers of Investor Relations believe that IR contributes to reducing uncertainty in the market and thus are particularly relevant in the period of marketing instability.
The literature emphasizes the importance of building long-term relations between the company and external stakeholders, and the same experts noted during the study.
The article is based on the original study of the IR communication practice of Top-300 companies, which together represent about 3/4 (by volume) of the GDP of Russia.
The collected data are combined into 9 clusters and 3 groups according to the author's methodology. As a result, branch patterns were revealed, a positive relationship was established between communication openness and business profitability. These studies show a positive correlation between the communicative openness of companies from the Top-300 in the IR sector and a number of significant financial and economic indicators of their performance.
Offers its readers an article is a concise statement of the hypothesis on the possible conceptual foundations of information law of the digital age, that is the system of control in relationships, which must inevitably arise in the expanding penetration of information and networking technologies in the life of modern society. This vision of information law as the law of cyberspace, the Russian equivalent of English Cyberspace Law, was first presented by us January 27, 2000 at a conference on actual problems of information law at the Moscow State Law Academy. OE Kutafin. If you submit that information and communication networks - is not just a new means of communication, and the new habitat area of human civilization, a new sphere of human activity and the scope of the new law, it is easy to understand that the information law should have a special method of regulation, because regulation of the public relations, first of all, will be carried out in cyberspace.
On the example of advocacy support of National Population Census in 2010, some specifics features of public information projects under the existing regime of public procurement are considered.
The paper analyzes the basic principles of interaction between government agencies and involved PR organizations, identifies goals and objectives of media campaigns, and compares the modern Russian practice with the experience of other countries.