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News
October 7, 2026
‘Our Team Consists of True Leaders in Their Respective Academic Disciplines
The HSE International Centre of Decision Choice and Analysis studies a wide range of methods for analysing decision-making and possible scenarios for the development of natural, socio-economic, and political phenomena using various mathematical models. The application of advanced mathematical methods to forecasting helps to prevent negative outcomes and avoid erroneous decisions. The HSE News Service spoke to the centre’s director, Prof. Fuad Aleskerov, about its work.
October 6, 2026
International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod Brings Together Scientists from Russia and Serbia
The International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod’ was held at the Nizhny Novgorod House of Scientists from September 23 to 26. The event was organised by HSE University–Nizhny Novgorod and the Nizhny Novgorod House of Scientists, with the participation of Sberbank and the Institute of Physics Belgrade. The symposium was held for the second time: the first conference took place in 2025 and attracted considerable interest from the academic community.
October 5, 2026
‘The Climate Transition Is Not Necessarily a Limitation for Business
Linara Khadimullina works in the field of low-carbon development. In an interview with the Young Scientists of HSE project, she spoke about why nature is not just a beautiful backdrop, her research on the role of sustainable corporate governance in reducing greenhouse gas emissions, and growing plants as a source of inspiration.

 

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Fundamentals of Communication Theory. Учебно-методические материалы программы курса для специальности «Реклама и связи с общественностью»

M. : 2013.
Shilina M. G.
Research target: Philology and Linguistics
Priority areas: humanitarian
Language: English
Keywords: рекламаadvertisingpublic relationsтеория коммуникацииtheory of communicationсвязи с общественностью
Fundamentals of Communication Theory. Учебно-методические материалы программы курса для специальности «Реклама и связи с общественностью»
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This article examines the manuscript tradition of Kallistos Angelikoudes’ Hesychastic consolation, a fluid and complex corpus of thirty Logoi preserved primarily in Vat. gr. 736. The authors survey all known witnesses—including the autograph Barb. gr. 420, the Lond. Arund. 520, and several later copies—and analyze their textual relationships, variant readings, and codicological features. They demonstrate ...
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Added: September 29, 2026
Postnominal numerals are over-specified in referential communication: Evidence from Thai in comparison to Russian
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This paper presents experimental evidence for the over-specification (redundant use) of Thai postnominal numerals in referential communication. The first experiment reveals high rates of over-specification in oral responses that include Thai postnominal and Russian prenominal numerals tested in a contrastive multi-number visual context. The second experiment demonstrates lower but still relatively high rates of over-specification in written responses that ...
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The first chapter, significantly expanded and supplemented in comparison with previous editions of the textbook, speaks about the discussions around the definition and essence of public relations; examines the differences between this type of communication and "related" types of activities - advertising, propaganda, branding; lists the main areas of public relations, their leading functions and ...
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