Гендерные аспекты психологии потребительского поведения: анализ женского «демонстративного потребления»
The main concepts of economic psychology of ХХ—XI century are presented in this paper. Social-psychological aspects of study of consumer behavior in foreign and Russian psychological studies are intimately examined. The results of study of consumer behavior of women in the context of «conspicuous consumption» are presented. According to the results of the research, women concentrate on the presentation of their social status rather than sexual attractiveness while choosing clothes.