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Alienating Emotional Labor in Non-Western Societies: Problem or Norm?
Метаморфозис. 2026. Vol. 10. No. 3. P. 103–116.
This article presents a paper delivered at the 5th International Sociological Association Forum held in July 2025 in Rabat, Morocco, during the session “The Affective and Emotional Dimensions of Alienation: Modern Societies, Agents, Structures, and Processes” of Research Committee No. 36 “Theory and Research on Alienation”. The article examines emotional labor as a sociological object within the context of alienation. While alienating emotional labor has been extensively studied in Western contexts, this paper explores the applicability of the concept in non-Western societies. The author highlights cultural differences in the management of emotions and the contradictory experiences of emotional labor, which do not always result in alienation. The article emphasizes the need to reconsider the notion of “alienating emotional labor” beyond Western socio-cultural settings.
Research target:
Sociology (including Demography and Anthropology
Language:
English
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