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Article

Депрессивное медиапотребление (исследование телевизионных предпочтений сельских жителей)

The article presents the results of a television consumption survey of rural residents. We prove that people choose the TV content that corresponds to their mindset. This is true to people of all ages and socio-cultural status. These views suggest that the villagers are in a state of social depression - they tend to become less sensitive and more alienated towards symbols, values and conventions of the present-day media. Thus we introduce the term "depressive media consumption" that refers to this rural viewing pattern.