Депрессивное медиапотребление (исследование телевизионных предпочтений сельских жителей)
The article presents the results of a television consumption survey of rural residents. We prove that people choose the TV content that corresponds to their mindset. This is true to people of all ages and socio-cultural status. These views suggest that the villagers are in a state of social depression - they tend to become less sensitive and more alienated towards symbols, values and conventions of the present-day media. Thus we introduce the term "depressive media consumption" that refers to this rural viewing pattern.
Different approaches to defining the term «downshifting» are considered. Conception of downshifting as an actual social tendency is presented. Necessity of modern downshifters images presented in mass media is substantiated. Interviews with downshifters published in electronic mass media during 2008-2010 are analyzed in the empirical research. Three types of «successful downshifters» are identified: 1) experience seekers, who are not fixed on a single activity and are seeking new areas for self-realization; 2) those who successfully made their childhood hobby a profession; 3) seekers of calm, harmonic and natural life outside of big cities (developing countries – Thailand, Egypt, India and rural territories in Russia).
In this research we use the part of RLMS data about the innovation in the lifestyles of Russian collected in 2009. Some typologies of Russian people were constructed based on their inclination to innovation, computer skills and media consumption. The last one is measured there as the differentiation of practices of internet and mobile telephone function use. The quantitative digital inequality in the accessibility of computer and internet was found. But there is the other type of digital inequality the quantitative one. It is due to the differentiation of the type of media consumption. This inequality also depends on the such factors as age, income and education level.
The present article continues the investigation of the Soqotri verbal system undertaken by the Russian-Soqotri fieldwork team. The article focuses on the so-called “weak” and “geminated” roots in the basic stem. The investigation is based on the analysis of full paradigms (perfect, imperfect and jussive) of more than 170 “weak” and “geminated” Soqotri verbs.