• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Article

Актуальные аспекты теории и практики профессиональной коммуникации в дискурсе инноваций

Mediske Dialozi. 2012. Т. 5. № 13-14. С. 327-342.
Шилина М. Г., Делибашич М.

In the article the analysis of the current innovative discourse is given. The author researches the paradigms of innovative PR, media (new models, subjects, objects, etc.) and gives new concepts of researches and define a new paradigm of PR and media as collaborative ones. As a result, the author comes to the conclusion that the ontological status of professional communication in the innovation society changes.